Game Marketing Genie Blog / Content Marketing Strategy

Video content has become a potent tool for game marketers in today's digital landscape, helping to captivate audiences, boost user engagement, and drive conversions. The use of video content has become crucial in highlighting the distinctive...

User-generated content, popularly known as UGC, is a modern-day word-of-mouth recommendation. But what is UGC? UGC is the unpaid or unsponsored social media posts that users upload praising a brand’s product or service. It impacts the purchasing...

Cost-effective game development and marketing platforms have opened new doors for independent developers, but not every indie game is successful. A study from Indie Game Haven reveals that 70% of all indie games are commercial failures. And only 7%...

Making a game is easy. Getting it to perform is the hard part. With players spoiled for choice when it comes to the titles they can play, it’s difficult to get noticed in the crowded sea of games. Furthermore, the big gaming brands, powered by...

If you've been producing gaming content for a while, you likely have many useful resources on your blog and YouTube channel that can be reused in other ways. The act of recycling content is a great content marketing strategy that every game dev...

With more than 4 billion people connected to the internet worldwide, there has never been a better time for you to include blogging in your marketing strategy. The humble blog is a place to establish authority in your industry, drive website...

Blogging is one of the top three forms of content, following videos and eBooks. Modern consumers take time to research the products they need before making a purchase. Blogging provides the perfect platform to engage your target audience, boost...

Content is one of the most important building blocks of your marketing strategy. Creating content should be one of the most important priorities for any gaming studio, but not all of it needs to be created by you. 

User-generated content (UGC) is...

With 2.5 quintillion bytes of data being generated on a daily basis, information is the cornerstone of success for businesses. From Netflix, General Electric, and Capital One to American Express, Amazon, Starbucks, and T-Mobile, brands from all...