With 2.5 quintillion bytes of data being generated on a daily basis, information is the cornerstone of success for businesses. From Netflix, General Electric, and Capital One to American Express, Amazon, Starbucks, and T-Mobile, brands from all...
Data is one of the most important marketing tools you need to grow your business. It will help you understand your customers better, and you’ll use this information to improve your marketing efforts.
If your marketing channels aren’t bringing the...
In October 2020, Google made a big move in the world of web analytics by introducing Google Analytics 4 (GA4). A super-smart tool that was far more than a mere facelift of its predecessor, Universal Analytics (UA). GA4 is an entirely new approach to...
Big data is a must-have for your marketing success. Data is everywhere around us, but it isn't the presence of data that's important. What matters is how you obtain and analyze it for your game. Big data management has done wonders for businesses...
Businesses have a massive amount of data available to them on a daily basis. But not all of this data will help them, and only companies that can derive useful insights will flourish. This is the reason why large enterprises attribute their success...
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