Game Marketing Genie Blog / Game Launch

Step into the future of gaming with virtual reality (VR) as it revolutionizes the gaming industry. Brace yourself for some jaw-dropping stats, as Finances Online predicts VR gaming revenues will skyrocket to $2.4 billion by 2024. As the VR market...

Marketing a game is as essential as designing levels and polishing the user interface. The big development studios are spending millions on ads and celebrity endorsements. If you can't compete on these terms, your best bet for finding players for...

Did you know by 2025, the global gaming market is anticipated to reach $300 billion? It should come as no surprise that the number of players will also grow; by 2023, that number may exceed three billion. 

In this industry, visual marketing...

Visual novel marketing is essential for small game studios looking to promote their narrative-driven games. The graphic novel industry has experienced significant growth in recent years, and according to market share data from Comic Book Revolution,...

For success in the gaming industry, a captivating and immersive game is only one side of the coin. The other is positioning your game so your audience can learn about its existence. 

Mastering gaming social media isn't just about making content and...

From VR (Virtual Reality) tech to virtual worlds and chat rooms, the VR gaming industry is thriving and rapidly expanding. It’s no longer a novelty concept now. As players’ expectations for games keep rising, developers are creating more complex,...

Cost-effective game development and marketing platforms have opened new doors for independent developers, but not every indie game is successful. A study from Indie Game Haven reveals that 70% of all indie games are commercial failures. And only 7%...

You’re making a new game and have a date set for its launch. But you’re still one step behind - you must consider your game launch marketing strategy!You should think about this process well before the game is launched or even complete. However,...

Launching a game on the right platform can make a massive difference. While Steam has been the most popular PC game store for a long time, an equally effective competitor is here — Epic Games. The Epic Games Store offers a wide selection of games,...