Game Marketing Genie Blog / Gaming Industry

by Game Marketing Genie, on 13-Oct-2021 10:29:09

Video games can create an engaging learning environment, encourage problem-solving, and promote learning through playing. This is true for high-school students as well as seasoned corporate executives. eLearning experts believe …

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Topics:Gaming IndustryVideo Game Marketing StrategyVideo Game MarketingDigital Marketing AgencyDigital MarketingVideo Game Marketing Agency

by Game Marketing Genie, on 06-Oct-2021 12:31:09

The gaming industry is highly competitive. In a market where hundreds of games are launched each day, developers cannot rely solely on game design and quality to attract players. They …

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Topics:Gaming IndustryVideo Game Marketing StrategyVideo Game MarketingDigital Marketing AgencyDigital Marketing

by Game Marketing Genie, on 29-Sep-2021 12:06:44

Lifetime value (LTV) is the one of the most important - if not THE most important - metrics for a game developer. LTV gives the total monetary value of a …

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Topics:Gaming IndustryVideo Game Marketing StrategyVideo Game MarketingDigital Marketing Strategy

by Game Marketing Genie, on 22-Sep-2021 10:37:57

For the longest time, people didn’t have much choice when buying PC games online. Since its launch in 2003, the Steam game store has completely dominated this space, but that’s …

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Topics:Gaming IndustryVideo Game Marketing StrategyVideo Game MarketingDigital Marketing AgencyDigital Marketing

by Game Marketing Genie, on 18-Feb-2021 11:38:14

For every 10,000 games that are launched in the market, 9,999 end up being a failure due to cost, pivot, timeline, team issues, competition and more. This means that only …

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Topics:Mobile Game MarketingGaming IndustryVideo Game Marketing StrategyVideo Game MarketingDigital Marketing AgencyGame LaunchVideo Game Marketing Agency

by Game Marketing Genie, on 01-Sep-2020 11:00:53

Over the last decade, indie games have grown in popularity and in number. Emerging as early as the 1970s, indie games were the precursor to the games we know and …

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Topics:Gaming IndustryGaming CommunitiesVideo Game Marketing StrategyVideo Game MarketingDigital Marketing AgencyDigital MarketingIndie Games

by Game Marketing Genie, on 27-Aug-2020 11:23:52

If someone lands on your website and is presented with a bad UI (user interface), there’s an extremely low chance that you’ll get them to engage or convert. Likewise, if …

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Topics:Gaming IndustryVideo Game Marketing StrategyVideo Game MarketingDigital Marketing AgencyDigital MarketingUX & UI

by Game Marketing Genie, on 25-Aug-2020 11:06:10

Narrative is an essential part of any good video game. It helps the players engage with the story and relate with the characters, and also helps you find important opportunities …

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Topics:Gaming IndustryGaming CommunitiesVideo Game Marketing StrategyVideo Game MarketingGame LaunchDigital Marketing

by Game Marketing Genie, on 20-Aug-2020 10:59:48

Mobile gaming is a significant market segment in the gaming industry. According to a report from App Annie, the mobile gaming segment is on track to surpass $120 billion in …

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Topics:Mobile Game MarketingGaming IndustryVideo Game Marketing StrategyVideo Game MarketingDigital Marketing

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