Game Marketing Genie Blog / Gaming Industry

by Game Marketing Genie, on 03-Apr-2020 10:44:49

By now you have heard of COVID-19 and the impact it has had worldwide. It is not possible to predict the effect it will have on people and the economy …

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Topics:Gaming IndustryGaming CommunitiesVideo Game Marketing StrategyVideo Game MarketingDigital Marketing Strategy

by Game Marketing Genie, on 01-May-2019 17:26:02

Brand trust is an intangible but invaluable asset that any business should strive to have – and the game industry is no exception. But, like any valuable asset, brand trust …

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Topics:Gaming IndustryGaming CommunitiesVideo Game Marketing StrategyVideo Game MarketingTargeted Audiences

by Game Marketing Genie, on 11-Apr-2019 15:11:12

Big players have the financial resources to fund wide-scale ad campaigns for their game. But what about yours? It’s hard to get your game noticed by your target audience, especially …

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Topics:Gaming IndustryVideo Game Marketing StrategyVideo Game MarketingFacebook Marketing

by Game Marketing Genie, on 03-Apr-2019 18:07:37

The subscription economy sounds like a buzzword, but its meaning extends further than a catchy phrase. It illustrates the world’s shift from a product-based economy to a subscription-based one (estimated …

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Topics:Gaming IndustryVideo Game Marketing StrategyVideo Game Marketing

by Game Marketing Genie, on 26-Mar-2019 14:13:59

Stadia, Google’s new video game streaming platform, is coming—and apparently, so is the future of gaming. If successful, Stadia could be set to dominate and revolutionize the gaming industry as …

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Topics:Gaming Industry

by Game Marketing Genie, on 18-Jan-2019 14:04:55

Unless you’ve been hiding under a rock these last few years, you’ll no doubt have been exposed to game influencer marketing on different social media channels. Brands all around the …

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Topics:Mobile Game MarketingGaming IndustryInfluencer MarketingGame Influencer MarketingVideo Game Marketing StrategyVideo Game MarketingInfluencer Marketing Strategy

by Game Marketing Genie, on 11-Jan-2019 09:51:07

You’ll no doubt be itching to get to the global launch of your game but a soft launch should be the first priority in your mobile game strategy. This means …

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Topics:Mobile Game MarketingGaming IndustryVideo Game Marketing StrategyVideo Game Marketing

by Game Marketing Genie, on 07-Jan-2019 15:11:29

If you’ve been keeping up to date with our blog, you’ll understand by now that video game community management is a key piece of your game marketing strategy puzzle. But …

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Topics:Gaming IndustryGaming CommunitiesVideo Game MarketingTargeted Audiences

by Game Marketing Genie, on 21-Dec-2018 15:29:16

When you are launching a new game, your marketing strategy is going to be what will make or break you. Do the wrong things and you’ll be left in the …

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Topics:Gaming IndustryContent MarketingVideo Game Marketing

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