Game Marketing Genie Blog / Influencer Marketing

The video game industry is colossal and thriving, with a projected value surpassing $500 billion by 2027. The primary segment, mobile gaming, reached an impressive $116.43 billion in 2022. This offers significant opportunities to penetrate the...

Gaming studios must look for new ways to promote their latest releases and reach a wider audience. One powerful marketing tool you can leverage is influencer content. 

Influencer marketing is part of nearly every industry, and the gaming industry is no stranger. Involving gaming influencers and streamers in your marketing is one of the best ways to connect with young gamers. All this success is balanced by the...

With the rise of NFTs reshaping the digital entertainment landscape, the number of blockchain-based games, known as NFT games, has surged exponentially. A key driver behind this surge is the play-to-earn model. This innovative approach allows...

Are you thinking about marketing your products or services using the esports industry? You’ve made a good choice.

The esports industry is booming, and many businesses have already taken advantage of the advertising space it offers. While esports is...

The world of influencer marketing has proliferated in the last couple of decades, evolving from a few famous bloggers to an industry full of different niches, styles, businesses, and promotional material.Influencers are now a major part of the...

With the world moving at such a fast pace, it’s becoming increasingly difficult for businesses to reach out to their audiences when they don’t have the right marketing strategies. However, social media platforms are facing an influx of users from...

Seamless advancements in technology have revolutionized social media platforms - and the way we market on them. With an ever increasing number of new platforms and user bases, it is not surprising that brands want to nudge their way into these...

Organic traffic is one of the best ways to get new clients. It assures viewers of your brand's credibility, increasing the likelihood that they'll prioritize you when making a purchase.

Modern-day consumers require social proof before buying from a...