Game Marketing Genie Blog / Mobile Marketing

Creating an amazing mobile game, from the initial development to the nerve-wracking promotion phase is a challenge. Now, you're at a crossroads – it's time to think about making some serious money out of your passion project through game...

Game development can be very tricky, especially if you are doing it for the first time and don't know where to look for information. There are heaps of engines you can use to build your game, dozens of frameworks, a ton of libraries, and so many...

Casual games make a major part of the gaming industry. These games support instant gameplay and are played with simple mechanics such as timing, agility, stacking, and turning. A recent study found that 56.6 percent of gamers consider themselves...

Some 6.2 billion people own mobile devices (source: Oberlo)! Mobile device users heavily dominate web traffic, and your online business will be disadvantaged if you don’t optimize your site for them. So, dive into why mobile site optimization is so...

There are 5.25 billion people that own at least one mobile device, accounting for more than 67 percent of the global population. Chances are, you may be reading this on your phone right now! As such, reaching out to audiences across the world is now...

Great games are backed up by great marketing efforts. If you’re a game developer with a myriad of marketing channels, it is easy to be confused while designing your game marketing strategy. Take a look at this video game dev marketing checklist that...