Game Marketing Genie Blog / Paid Advertising

As of 2022, the iOS app market share is 27.57%. However, when compared to Android, the iOS app store continues to outperform other operating systems in terms of revenue generation …

The video game market shows no signs of slowing down. The industry added 500 million new users over the last three years, bringing the worldwide number of gamers to 27 …

Ad monetization has become a key revenue-generating pillar for most games. By strategically displaying ads within the game, developers earn money through ad impressions and clicks. But ROAS campaigns for …

Do you want to grow the revenue for your GameFi app? Then, you need to sign up with the right crypto ad networks that will improve your revenue to achieve …

Following the iOS 14 update released by Apple, Google too came up with its own measures to safeguard its users’ privacy. On 3rd June 2021, Google informed developers that starting …

With an estimated 3 billion gamers worldwide, video games provide an effective advertising channel to reach consumers. Anyone who has played a video game lately knows how remarkably immersive they …

Great games are backed up by great marketing efforts. If you’re a game developer with a myriad of marketing channels, it is easy to be confused while designing your game …

The gaming industry is ever-evolving. Although there are best practices and templates for game design, creating a game that will be a hit with players still has considerable challenges. Why? …

There are various ways to advertise online. You can look into social media ads, search ads, email marketing and more. But many of the ads that you and your players …