Seamless advancements in technology have revolutionized social media platforms - and the way we market on them. With an ever increasing number of new platforms and user bases, it is not surprising that brands want to nudge their way into these...
Organic traffic is one of the best ways to get new clients. It assures viewers of your brand's credibility, increasing the likelihood that they'll prioritize you when making a purchase.
Modern-day consumers require social proof before buying from a...
Influencer marketing is a significant part of many industries, and it's only growing in popularity. From Instagram and YouTube to Twitch and other niche channels, brands partner with famous online personalities to reach their followers and promote...
Developments in technology have revolutionized the way brands market their products and services. This has led to the rise of social media platforms and the success of influencers worldwide. Let’s understand how you, as a business, can take...
TikTok is one of the fastest-growing platforms out there. It has surpassed more than 1.5 billion downloads on the App Store and Play Store, and averages more than 500 million active users every month - making it one of the most popular social media...
If your business isn't on social media, you're missing out on opportunities to attract, connect with and convert your audience into loyal brand advocates. Almost 4.41 billion people will be actively using social media by 2025 (source: Statista), and...
From social media's inception in the late 1990s to its popularity today, gamers have been sharing opinions and searching for news. For instance, around 2.98 billion people use Facebook monthly (source: Statista). And a fair few of these people are...
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