Game Marketing Genie Blog

The gaming industry is experiencing rapid growth due to generative AI. It is changing everything from game development to how players interact with games. For instance, AI is helping companies …

Understanding the distinction between marketing and advertising is crucial for game developers and brands aiming to effectively connect with the increasingly diverse gaming audience. While often used interchangeably, these terms …

The mobile advertising landscape is driven by technological advancements and shifting consumer behaviors. The global mobile advertising market has experienced significant growth, with its 2024 market size valued at USD …

In 2024, the global games market, encompassing all platforms, generated over USD 187.7 billion in revenue, marking a 2.1% year-over-year growth. Notably, mobile games accounted for 49% of this revenue, …

CTW.inc announced the release of their latest G123 title, The Kingdoms of Ruin: Endless Rebellion and to commemorate this, the company will hold a special campaign both in and outside …

As video games have become a widespread form of media, with gaming consoles in houses everywhere, the internet's emergence has further propelled their growth. Gaming-related searches constitute a substantial portion …

Video content has become a potent tool for game marketers in today's digital landscape, helping to captivate audiences, boost user engagement, and drive conversions. The use of video content has …

Creating an amazing mobile game, from the initial development to the nerve-wracking promotion phase is a challenge. Now, you're at a crossroads – it's time to think about making some …

The gaming industry is one of the most powerful markets, generating billions of dollars. The industry's dynamic growth has led to an increasing number of companies seeking opportunities in the …