We can do set up through to execution of very advanced, custom data management solutions.
Content Data Platform (CDP)
- Unifies all your customer data into one place. Collect information about how a single customer uses your website, app, in-store, social.
- This means that you can provide personalized experiences at scale, and avoid silos in the business — marketing, sales, customer support all aligned with one vision.
- Ensure the integrity of your data and save time.
- GMG can set up the CDP for a company, tie in different databases and help create new ones.
- Examples: Tealium Audience Stream, Segment
Data Management Platform (DMP)
- Allows you to run complex analysis on siloed data – you may have information about your customer stored in several different systems and departments. This combines them together.
- Web analytics through to operational database management systems.
- Adobe Audience Manager - combines all data from your marketing stack into one platform, in real time.
- Audience Studio (formerly Salesforce DMP) - understand a customer’s unique footprint across all touch points
- Oracle BlueKai - personalize online, offline and mobile experiences. Retargeting and optimizing media buys.