DMCC Gaming Centre Case Study

About

The DMCC Gaming Centre, an award-winning hub, offers state-of-the-art infrastructure and high-tech solutions for game developers, producers, esports teams, tournament organizers, and other gaming businesses. With over 100 member companies, the Centre provides direct access to Dubai’s thriving multi-million-dollar gaming market. They sought an agency to address low engagement and inconsistent posting on their social media. Their goal was to create engaging content to better connect with their target audience, ensure consistent brand messaging and identity, and actively grow their social media presence.

 The Process

• Industry research and competitor analysis: We conducted industry research and competitor analysis to create relevant and engaging content tailored to the audience.
• Creative format testing: We tested various creative formats (videos, carousels, static images) to determine which resonate most with the target audience.
• Outreach programs: We executed outreach programs by actively participating in gaming discussions on platforms like Reddit, X, and LinkedIn.
• Brand consistency: We standardized creative assets to maintain consistent brand messaging and visual identity across all platforms.
  
  

 The Results

The client’s social media presence saw significant growth across multiple platforms, with notable increases in engagement and reach. To further engage the gaming community, we collaborated with the client to launch a dedicated Discord channel. By the end of the partnership, their LinkedIn grew by 148.7%, Instagram by 101.8%, and X by 168.3%. Over the course of a year-long partnership, we supported the client in 10 global events, providing content strategy and creative support to boost their visibility and engagement.