Give Your Audience Exactly What They Need

With easy access to the internet, gaming studios can now find their potential players easily. With curated strategies, we can increase engagement, sales, loyalty, and ROI by connecting you to your right-fit target audience.

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Retargeting Done Right

The experts at Game Marketing Genie draw on the classical marketing tenets of segmentation, targeting, and positioning and apply these to a digital customer’s journey. Unlike traditional marketing strategies where audiences are segmented based on demographics, lifestyle, values, and location, our team understands that the buyer’s online persona and behavioral patterns are the most critical elements to consider.

The segmentation of these elements is essential for retargeting as it lets you aggressively market your message and values to your target players, making your marketing funnel more efficient and aligned with your goals.


Are you struggling to identify your ideal target audience? Improve the efficiency of your segmentation and targeting strategies, courtesy of the pros at Game Marketing Genie.

Why Game Marketing Genie?

Optimal positioning for your brand, made easy.

Behavioral Segmentation

The main focus of digital game marketing is trying to understand how players interact with your brand and game. Players at different stages of the buyer’s journey will have different concerns, making them different buyer personas. Our experts create audience segmentation strategies by combining buyer personas with data from previous interactions and user channels. Our end-to-end workflow includes setting goals, running tests, analyzing data, and optimizing your game marketing strategy for the best chance of success.

Targeting To Retargeting

The closed loop of traditional marketing ideally ends with delivering a targeted message to your players. But in the digital age, it is crucial to get into minute details like understanding why someone didn’t open an email or stay on your website. Using cookies to track behavior, the Game Marketing Genie team helps you retarget those who defected while doubling down on those who responded favorably. We use this data to track customer engagement in real-time and refine your game marketing strategies.

Key Social Channels

By using broad segmentation strategies that group several players who might respond differently, you’re likely missing out on crucial user trends. It’s essential to understand how and where your players consume content and which channels evoke a response from them. We help you effectively share your message to the right target audience based on how they traditionally interact with different channels. With our customized game marketing strategies, you can be sure that your target users and online behavior go hand-in-hand.

Solutions for Businesses of All Sizes

We have experience across across many industries and markets!

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Is the lack of engagement with your target players leaving you frustrated? Tweak your communication strategy for retargeting with help from the pros at Game Marketing Genie.

Where Everything Is Right On Target


Curated Content

The more precise your segments are, the easier they are to target effectively. You can approach each with a unique communication strategy by breaking them down into smaller target segments. Websites can have different pages, and social media channels can have varying content for different segments.  Whatever your audience, we’ve got a way to communicate it to them.

Automation & Analytics

Automation helps remove limitations on your processes by creating specific segments and optimizing your communication strategy. Your campaigns get further personalized with the ability to automate each step. With algorithms, further efforts are initiated based on pre-set models for complete optimization.


We focus our efforts equally on targeted and retargeted customers by tweaking communications, restructuring channel ideas, and responding to sharp drop-offs by creating optimal solutions for you. We aim to make everyone in the target segment a loyal player and will provide you with all the necessary support to achieve this.

Our Case Studies

We have worked with great companies of all sizes!

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Recyclings Run

Recyclings Run is an endless runner game, developed in conjunction with the Recyclings line of toys. In Recyclings Run, players collect bottle caps to create new characters and can unlock new accessories for their characters by collecting currency.

61646064_2367455470134689_4856837413038718976_nMonstrum 2

Monstrum 2 is the long-awaited multiplayer sequel to the smash hit survival horror game Monstrum. Players must explore Sparrowlock, a procedurally-generated sea labyrinth, while figuring out how to escape as deadly monsters hunt them down — who are also playable!


AO Tennis Smash

AO Tennis Smash is the official game of the Australian Open. In this 3D tennis game, users play as avatars that take to the courts at the Australian Open and swipe their way to victory with vicious topspin, biting slices, and powerful flat shots.


Word Crossy

Word Crossy is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.


Infinity Heroes

Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.


Heading Out Hair & Beauty

Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.


Skylanders Ring of Heroes

Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .


Owls & Vowels

Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.



Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.


Red Apple Reading

Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.



TIKS is a workplace safety company based out of Australia that has developed their own visitor management system (VMS) solution to counter COVID-19 and other issues.

I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!

Frank F, Word Crossy

We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.

Marc Gamet, Kuak Pty. Ltd.

Game Marketing Genie and our account manager had excellent communication with us and were a pleasure to consult with. We appreciate the step-by-step process they enacted and believe they acted professionally when working on our campaign. For anyone considering working with GMG, we'd recommend that they definitely make contact!

Chris Christou,
Corporate Piranha Entertainment Pty. Ltd.

The team at Game Marketing Genie was very dependable. We always got answers to our questions, and they handled all requests well during the campaign. Working with GMG helped us understand the potential for our game, which in turn helped us put plans in place. Any brands considering GMG for their next campaign should reach out to find out what they can do for you.

Arjun Gopal, Headstart International

Game Marketing Genie knows that while marketing can bring in players, retention is key to a game's longevity. We would recommend that other gaming studios try out their services as they are very experienced in the game marketing industry.

Jimmy Lin, Junkfish

Awards and Recognition

Come and work with a globally awarded game marketing agency!


Your Audience, Our Solutions

With most marketplaces being online, gaming brands must take a data-driven approach to communicating with their players. At Game Marketing Genie, we’ll help you find your audience, tell you when and how to reach them, and optimize this process to drive maximum engagement.

Our Partners


Get Started With Audience Segmentation & Retargeting

As a business, we care about your ROI as much as you do. We believe your product, pricing, communication, and customer management strategies must be precise and optimized to drive sales. Our game marketing experts are well-versed in crafting unique, efficient, and end-to-end segmentation and retargeting strategies. Game Marketing Genie has got you covered if you’re looking to grow sales, capture more customers, or build engagement.

Speak with one of our pros to get started with audience segmentation and retargeting to accelerate your success. Get the best answers directly from the professionals within 24 hours (or faster!).

Frequently Asked Questions

Related Services

Now that your audience segmentation and retargeting strategies are taken care of, Game Marketing Genie can help you optimize other aspects of your marketing strategy.

Analytics Optimization

Anchored by Adobe and Google Analytics certified experts, we collect, examine, and interpret data from the best available tools and refine your marketing strategies.

Tag Management 

We help you collect and consolidate data to track user behavior on your website using tag management tools. We then optimize your setup and help you gather the most relevant data.

Data Management

With our data management solutions, we help you gain deep insights by unifying and capturing your data to strengthen customer relationships across every touchpoint.