- Digital Marketing
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The experts at Game Marketing Genie draw on the classical marketing tenets of segmentation, targeting and positioning, and apply these differently in a digital customer’s journey. Unlike traditional marketing strategies where audiences are segmented based on demographics, lifestyle, values and location; experts at Game Marketing Genie understand that the buyer’s online persona and behavioral patterns are most important elements to consider. The segmentation of these elements is essential for retargeting as it lets you aggressively market your message and values to your target players, thereby making your marketing funnel more efficient and in-line with the goals.
Are you struggling to identify your ideal target audience? Improve the efficiency of your segmentation and targeting strategies, courtesy the experts at
Game Marketing Genie.
Optimal positioning for your brand, made easy.
The main focus of digital marketing is trying to understand how player interact with you, your brand and your game. People at different stages of the buyer’s journey will have different concerns, making them different buyer personas. By combining buyer personas with data from previous interactions and the channels being used, our experts create strategies specifically to target that segment. Our end-to-end processes include setting goals, running tests, analyzing data and making changes to the strategy for the best chance of success.
The closed loop of traditional marketing would ideally end with delivering a targeted message to your players. In the digital age though, it is imperative to get into further minute details like understanding why someone didn’t open an email or stay on your website. By using cookies to track behavior, experts at Game Marketing Genie help you retarget those who defected while also doubling down on those who responded favorably. We use this data to track customer engagement in real time and refine your strategies.
By using broad-based segmentation strategies that group several players together who might respond differently online, you are likely missing out on key user trends. It is important to understand how and where your players consume content and which channels evoke a response from them. We help you effectively communicate your message to the right target audience based on how they traditionally interact with different channels. With our customized game marketing strategies, you can be sure that target users and online behavior go hand-in-hand.
Our experience cuts across many industries and markets.
Is the lack of engagement with your target players leaving you frustrated? Tweak your communication strategy for retargeting with help from the experts at
Game Marketing Genie.
The broader your segments are, the easier they are to target. By breaking them down further into smaller target segments, you can approach each with a unique communication strategy. Websites can have different pages and social media channels can have varying content for different segments. Whatever your audience, we’ve got a way to communicate it to them.
Automation helps remove limitations on your processes by creating specific segments and automating your communication strategy. Your campaigns get further personalized with the ability to automate each step. With the use of algorithms, further steps are initiated based on pre-set models for complete optimization.
We focus our efforts equally on targeted and retargeted customers by tweaking our communications, restructuring channel ideas and responding to sharp drop-offs, by creating optimal solutions for you. Our aim is to make everyone in the target segment a loyal customer and will provide you with all the required support to achieve this.
We have worked with great companies of all sizes!
Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.
Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .
Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.
Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.
Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.
I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!
Frank F, Word Crossy
Engaging with us gives you the assurance that you are working with a globally awarded game marketing agency.
With the majority of marketplaces being online, it is imperative that gaming brands take a data-driven approach to communicate with their players. At Game Marketing Genie, we’ll help you find your audience, tell you when and how to reach them, and optimize this process to drive maximum engagement.
As a business, we care about your ROI as much as you do. To drive sales, we believe that your product, pricing, communication and customer management strategies need to be precise and optimized. Our market experts are well-versed across channels and platforms when it comes to crafting unique, efficient and end-to-end segmentation and retargeting strategies. Whether you’re looking to grow sales, capture more customers, or build engagement, Game Marketing Genie has got you covered.
Speak with one of our experts to discover how to get started with audience segmentation and retargeting to accelerate your success. Get the best answers possible directly from the professionals within 24 hours (or faster!).
Yes, we can! If you have your audience segment set in stone, we can help target the right players by working on efficient communication, digital, and positioning strategies.
In the online world, different people react differently to communication. While demographics help fine-tune some strategies, they could also rule out potential users who could actually be a part of your target audience.
Absolutely, along with email and website communication, we will optimize your digital presence to maximize your chance of increasing engagement with your audience.
Using data, we can analyze specific targets and make decisions based on their behavioral patterns. Consider an in-depth industry analysis to identify key personas and ideal clients as this will help you establish what you should be looking for when tracking your leads.
Now that your audience segmentation and retargeting is taken care of, Game Marketing Genie can help you optimize other aspects of your marketing strategy.