- Digital Marketing
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The experts at Game Marketing Genie draw on the classical marketing tenets of segmentation, targeting, and positioning and apply these to a digital customer’s journey. Unlike traditional marketing strategies where audiences are segmented based on demographics, lifestyle, values, and location, our team understands that the buyer’s online persona and behavioral patterns are the most critical elements to consider.
The segmentation of these elements is essential for retargeting as it lets you aggressively market your message and values to your target players, making your marketing funnel more efficient and aligned with your goals.
Are you struggling to identify your ideal target audience? Improve the efficiency of your segmentation and targeting strategies, courtesy of the pros at Game Marketing Genie.
Optimal positioning for your brand, made easy.
The main focus of digital game marketing is trying to understand how players interact with your brand and game. Players at different stages of the buyer’s journey will have different concerns, making them different buyer personas. Our experts create audience segmentation strategies by combining buyer personas with data from previous interactions and user channels. Our end-to-end workflow includes setting goals, running tests, analyzing data, and optimizing your game marketing strategy for the best chance of success.
The closed loop of traditional marketing ideally ends with delivering a targeted message to your players. But in the digital age, it is crucial to get into minute details like understanding why someone didn’t open an email or stay on your website. Using cookies to track behavior, the Game Marketing Genie team helps you retarget those who defected while doubling down on those who responded favorably. We use this data to track customer engagement in real-time and refine your game marketing strategies.
By using broad segmentation strategies that group several players who might respond differently, you’re likely missing out on crucial user trends. It’s essential to understand how and where your players consume content and which channels evoke a response from them. We help you effectively share your message to the right target audience based on how they traditionally interact with different channels. With our customized game marketing strategies, you can be sure that your target users and online behavior go hand-in-hand.
We have experience across across many industries and markets!
Is the lack of engagement with your target players leaving you frustrated? Tweak your communication strategy for retargeting with help from the pros at Game Marketing Genie.
The more precise your segments are, the easier they are to target effectively. You can approach each with a unique communication strategy by breaking them down into smaller target segments. Websites can have different pages, and social media channels can have varying content for different segments. Whatever your audience, we’ve got a way to communicate it to them.
Automation helps remove limitations on your processes by creating specific segments and optimizing your communication strategy. Your campaigns get further personalized with the ability to automate each step. With algorithms, further efforts are initiated based on pre-set models for complete optimization.
We focus our efforts equally on targeted and retargeted customers by tweaking communications, restructuring channel ideas, and responding to sharp drop-offs by creating optimal solutions for you. We aim to make everyone in the target segment a loyal player and will provide you with all the necessary support to achieve this.
We have worked with great companies of all sizes!
Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.
Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .
Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.
Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.
Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.
I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!
Frank F, Word Crossy
Come and work with a globally awarded game marketing agency!
With most marketplaces being online, gaming brands must take a data-driven approach to communicating with their players. At Game Marketing Genie, we’ll help you find your audience, tell you when and how to reach them, and optimize this process to drive maximum engagement.
As a business, we care about your ROI as much as you do. We believe your product, pricing, communication, and customer management strategies must be precise and optimized to drive sales. Our game marketing experts are well-versed in crafting unique, efficient, and end-to-end segmentation and retargeting strategies. Game Marketing Genie has got you covered if you’re looking to grow sales, capture more customers, or build engagement.
Speak with one of our pros to get started with audience segmentation and retargeting to accelerate your success. Get the best answers directly from the professionals within 24 hours (or faster!).
Yes, we can! If your audience segment is set in stone, we can help target the right players by working on efficient communication, digital, and positioning strategies.
In the online world, different people react differently to communication. While demographics help fine-tune some strategies, they could also rule out potential users who could be a part of your target audience.
Absolutely, along with email and website communication, we will optimize your digital presence to maximize your chance of increasing engagement with your audience.
Using data, we can analyze specific targets and make decisions based on their behavioral patterns. Consider it an in-depth industry analysis to identify key personas and ideal clients, as this will help you establish what you should look for when tracking your leads.
Now that your audience segmentation and retargeting strategies are taken care of, Game Marketing Genie can help you optimize other aspects of your marketing strategy.