Game Marketing Genie Blog

With an estimated 3 billion gamers worldwide, video games provide an effective advertising channel to reach consumers. Anyone who has played a video game lately knows how remarkably immersive they …

Video games can create an engaging learning environment, encourage problem-solving, and promote learning through playing. This is true for high-school students as well as seasoned corporate executives. eLearning experts believe …

The gaming industry is highly competitive. In a market where hundreds of games are launched each day, developers cannot rely solely on game design and quality to attract players. They …

Lifetime value (LTV) is the one of the most important - if not THE most important - metrics for a game developer. LTV gives the total monetary value of a …

For the longest time, people didn’t have much choice when buying PC games online. Since its launch in 2003, the Steam game store has completely dominated this space, but that’s …

Data from Statista shows that the video game industry has generated more than $175 billion in revenue in 2021, up from $78.61 billion in 2017. The number of game downloads …

Making a game is easy. Getting it to perform is the hard part. With players spoiled for choice when it comes to the titles they can play, it’s difficult to …

SEO services are at the heart of digital game marketing because of their ability to drive targeted traffic to your website. Interested users visit search engines to look for the …

Gaming brands are part of a vibrant $138.4 billion industry that’s only growing. There are more than 2.8 billion gamers across the globe, with the demographic profile split evenly between …