Game Marketing Genie Blog

A game dev’s job is not done when they get a new user, it’s now all about making sure the user plays the game. User acquisition costs are on the …

Game development can be very tricky, especially if you are doing it for the first time and don't know where to look for information. There are so many engines you …

Gone are the days when colossal billboards and flyers were used to get players playing. Advanced storytelling techniques are a must-have to entice modern-day consumers. Our brains are much more …

As of 2022, the iOS app market share is 27.57%. However, when compared to Android, the iOS app store continues to outperform other operating systems in terms of revenue generation …

Creating an engaging, irresistible game is a moment of pride. However, it is only half the battle. The key to a successful game lies in marketing. After all, making a …

The younger generation has always been up-to-date with technological advancements. They're the first to hop on the bandwagon, from new social media platforms to the latest video game. A study …

In video games, higher player retention rates convert to more monetization opportunities. A game generates higher revenue when played several times per week, or better yet, per day. In addition, …

The Nintendo Switch has been a gold rush for developers in the last few years, with many generating incredible sales on the platform – sometimes far more than Steam and …

Video game development is very expensive, especially for indie game developers. From the tools required during development to the marketing cost once completed, the budget for a simple game can …