Game Marketing Genie Blog

The gaming industry is growing in leaps and bounds globally. The rise of gaming as a major form of entertainment has captured audiences around the world. But the competition in …

Every season offers unique opportunities for companies to thrive. Even if your business is not seasonal, your customers react to different events in predictable ways you can take advantage of …

Marketing is the driving force of the modern business world. A good game marketing strategy has a lot of components, and understanding the ones you need can be hard. Getting …

The marketing industry relies a lot on research. Market research is about looking at your niche and churning through data to gain insights about market trends, potential audiences, competitors, and …

Data and analytics lie at the heart of marketing, and are an indispensable secret to the success of most viral game marketing campaigns. As a game developer, there are many …

The gaming industry has grown into one of the biggest parts of the entertainment industry with video gaming now available for everyone. With the advent of live streaming, mobile gaming, …

Marketing is the process of “finding a market” for products – releasing a product to the public and ensuring that enough people know about it to give it a fair …

With your team, you have created a fantastic game, and you can't wait to introduce it to the gaming community. You've heard stories of games failing, but you are convinced …

Game development companies shell out millions of dollars making and marketing games every year. However, making your marketing count isn’t easy if you’re inexperienced in that area. Game development and …