by Game Marketing Genie, on 17-May-2022 12:40:23
A game dev’s job is not done when they get a new user, it’s now all about making sure the user plays the game. User acquisition costs are on the …
Read Storyby Game Marketing Genie, on 09-May-2022 21:36:42
Game development can be very tricky, especially if you are doing it for the first time and don't know where to look for information. There are so many engines you …
Read Storyby Game Marketing Genie, on 04-May-2022 10:26:44
Gone are the days when colossal billboards and flyers were used to get players playing. Advanced storytelling techniques are a must-have to entice modern-day consumers. Our brains are much more …
Read Storyby Game Marketing Genie, on 26-Apr-2022 09:43:11
As of 2022, the iOS app market share is 27.57%. However, when compared to Android, the iOS app store continues to outperform other operating systems in terms of revenue generation …
Read Storyby Game Marketing Genie, on 21-Apr-2022 10:26:45
Creating an engaging, irresistible game is a moment of pride. However, it is only half the battle. The key to a successful game lies in marketing. After all, making a …
Read Storyby Game Marketing Genie, on 19-Apr-2022 10:26:23
The younger generation has always been up-to-date with technological advancements. They're the first to hop on the bandwagon, from new social media platforms to the latest video game. A study …
Read Storyby Game Marketing Genie, on 14-Apr-2022 10:34:45
In video games, higher player retention rates convert to more monetization opportunities. A game generates higher revenue when played several times per week, or better yet, per day. In addition, …
Read Storyby Game Marketing Genie, on 12-Apr-2022 12:05:30
The Nintendo Switch has been a gold rush for developers in the last few years, with many generating incredible sales on the platform – sometimes far more than Steam and …
Read Storyby Game Marketing Genie, on 07-Apr-2022 10:40:46
Video game development is very expensive, especially for indie game developers. From the tools required during development to the marketing cost once completed, the budget for a simple game can …
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