Experiential Excellence Delivered Through Design

Tell your brand story through attractive and intuitive UX/UI across mobile, web, and other applications. Let our experts design a quality user experience that is optimized for seamless use.

UX/UI With a Difference

The experts at Game Marketing Genie believe that a product with the best user journey is one that genuinely succeeds. Our UX/UI solutions are smooth, structured, and designed to suit your playerbase.

The user experience (UX) and user interface (UI) focus on crucial product development and design aspects. UX covers all aspects of the end-user interaction with your product, while UI complements it through the presentation, interactivity, and accessibility.

A seamless experience helps convert visitors into customers and inquiries into leads. Get in touch with our experts at Game Marketing Genie for efficient and engaging UX/UI solutions.

Why Game Marketing Genie?

Design expertise optimized for the player.

Insights and Data

Instead of guessing your players’ most optimal journey, we dive into an in-depth analysis of what your players would like to see and what they perceive as the best way to interact with a product like yours. Using a data-driven approach, we optimize this to best reflect your brand image and give the user maximum accessibility to connect with you more easily.

Getting Started

Experience Driven

To help you deliver a game with UX/UI excellence, we’ve assembled a team of the best graphic designers, video and animation experts, and content creators who’ve worked extensively on crafting products that excel on the user side. Whatever your vision might be, our experts can translate it into a product that showcases superior game UX design.

End-To-End Solutions

We get to work as soon as you come on board as a client. From auditing your target audience and studying the market to designing wireframes and optimizing with analytics, our team leaves no stone unturned to give your users the best experience. We map the entire user journey and optimize all touchpoints between your game and its players.

Solutions for Businesses of All Sizes

We have experience across a range of markets!

Convert organic traffic into loyal players with optimized UX/UI solutions from the Game Marketing Genie pros.

Ensuring a Seamless User Journey

Flexible Frameworks

When building a product from scratch, creating a framework for the user journey is crucial. This framework serves as a blueprint for the entire design process. As user trends are constantly changing in today’s evolving marketplace, our frameworks are adaptable and can be molded based on your user’s needs.

Adaptable Processes

Should anything in your UX/UI need tweaking, we can help mold it into whatever you need it to be. Be it user testing, a UI kit for your developer, a complete UX/UI design, or delivery of final CSS files and icons, we adapt our processes to fulfill our client’s needs. Once you’re happy with the final product, we’ll hand over the design for implementation.

Design Variety

Having worked on various products of different sizes, our design team is well-versed in UX and UI. Doesn’t matter if it’s rainbow or monochrome; our design processes go beyond just fonts and images. From functional wire-frames with vector software or simple bits of paper with post-its for an approximated landing page, we do it all — however you want it.

Our Case Studies

We have worked with great companies of all sizes!

Word Crossy

Word Crossy is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.

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Infinity Heroes

Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.

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Heading Out Hair & Beauty

Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.

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Skylanders Ring of Heroes

Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .

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Owls & Vowels

Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.

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Roffles

Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.

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Red Apple Reading

Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.

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TIKS

TIKS is a workplace safety company based out of Australia that has developed their own visitor management system (VMS) solution to counter COVID-19 and other issues.

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I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!

Frank F, Word Crossy

Awards and Recognition

You’ve got the opportunity to work with a globally awarded game marketing agency.

Better Design Drives Better Results

Good UX and UI are simply described as aesthetic design and ease of use. With changing design trends, testing and reiterating your product should be a vital part of the product life cycle for any gaming brand looking to stay competitive.

Our Partners

The Perfect UX/UI for Your Players

Video game players are spoilt for choice today, making it a genuine buyer’s market. At Game Marketing Genie, we maximize your chances of success by optimizing your user experience to ensure that every player’s journey is truly unforgettable. From personalization of the design to optimization of conversion rates and everything in between, we are dedicated to enhancing the entire experience. This leads to brand loyalty, increased sales, and overall customer satisfaction.

Want to know more? Send us a message and get a response from our professionals within 24 hours (or faster!).

Frequently Asked Questions

How different are UX and UI?

UI is essentially a subset of UX. While UX is the overall functionality of a product (in this case, your game) from the player’s perspective, UI is the various touch points on the game that the user interacts with. Both rely on each other and are equally important.

Is research important for UX and UI?

To maximize the efficiency of your product design, it is essential to conduct all the necessary research rather than going on instinct. Under-researched design is a waste of time and resources.

What is the timeline for UX design?

The UX timeline of a project depends on the scope of the project, project goals, and priorities of key stakeholders involved. It could be done on a single stretch or in phases.

Can we have a UI upgrade without UX?

Yes, you can! If you are satisfied with the functionality of your web pages and need us to just make the necessary tweaks, our team of experts would be happy to take on the task.

Related Services

Now that your UX/UI design is taken care of, Game Marketing Genie can help you optimize other aspects of your game marketing strategy.

Animation and Video

Our specialist production and content management team can help you create cutting-edge live-action and animation videos for your brand, from ideation and storyboarding to editing and subtitling.

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Game Design and Polish

We are veterans who know the nuances of game staging and development from the audience’s perspective to add that extra touch of expertise and make your game next level.

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Marketing Strategy

We create bespoke game marketing strategies that draw the roadmap to your success, whether you’re looking for multiple services or just want an expert to put together a creative campaign.

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