- Digital Marketing
- Design and Production
The experts at Game Marketing Genie believe that a product with the best user journey is one that genuinely succeeds. Our UX/UI solutions are smooth, structured, and designed to suit your playerbase.
The user experience (UX) and user interface (UI) focus on crucial product development and design aspects. UX covers all aspects of the end-user interaction with your product, while UI complements it through the presentation, interactivity, and accessibility.
A seamless experience helps convert visitors into customers and inquiries into leads. Get in touch with our experts at Game Marketing Genie for efficient and engaging UX/UI solutions.
Design expertise optimized for the player.
Instead of guessing your players’ most optimal journey, we dive into an in-depth analysis of what your players would like to see and what they perceive as the best way to interact with a product like yours. Using a data-driven approach, we optimize this to best reflect your brand image and give the user maximum accessibility to connect with you more easily.
To help you deliver a game with UX/UI excellence, we’ve assembled a team of the best graphic designers, video and animation experts, and content creators who’ve worked extensively on crafting products that excel on the user side. Whatever your vision might be, our experts can translate it into a product that showcases superior game UX design.
We get to work as soon as you come on board as a client. From auditing your target audience and studying the market to designing wireframes and optimizing with analytics, our team leaves no stone unturned to give your users the best experience. We map the entire user journey and optimize all touchpoints between your game and its players.
We have experience across a range of markets!
Convert organic traffic into loyal players with optimized UX/UI solutions from the Game Marketing Genie pros.
When building a product from scratch, creating a framework for the user journey is crucial. This framework serves as a blueprint for the entire design process. As user trends are constantly changing in today’s evolving marketplace, our frameworks are adaptable and can be molded based on your user’s needs.
Should anything in your UX/UI need tweaking, we can help mold it into whatever you need it to be. Be it user testing, a UI kit for your developer, a complete UX/UI design, or delivery of final CSS files and icons, we adapt our processes to fulfill our client’s needs. Once you’re happy with the final product, we’ll hand over the design for implementation.
Having worked on various products of different sizes, our design team is well-versed in UX and UI. Doesn’t matter if it’s rainbow or monochrome; our design processes go beyond just fonts and images. From functional wire-frames with vector software or simple bits of paper with post-its for an approximated landing page, we do it all — however you want it.
We have worked with great companies of all sizes!
Recyclings Run is an endless runner game, developed in conjunction with the Recyclings line of toys. In Recyclings Run, players collect bottle caps to create new characters and can unlock new accessories for their characters by collecting currency.
Monstrum 2 is the long-awaited multiplayer sequel to the smash hit survival horror game Monstrum. Players must explore Sparrowlock, a procedurally-generated sea labyrinth, while figuring out how to escape as deadly monsters hunt them down — who are also playable!
AO Tennis Smash is the official game of the Australian Open. In this 3D tennis game, users play as avatars that take to the courts at the Australian Open and swipe their way to victory with vicious topspin, biting slices, and powerful flat shots.
Word Crossy is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.
Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.
Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.
Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .
Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.
Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.
Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.
TIKS is a workplace safety company based out of Australia that has developed their own visitor management system (VMS) solution to counter COVID-19 and other issues.
I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!
Frank F, Word Crossy
We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.
Marc Gamet, Kuak Pty. Ltd.
Game Marketing Genie and our account manager had excellent communication with us and were a pleasure to consult with. We appreciate the step-by-step process they enacted and believe they acted professionally when working on our campaign. For anyone considering working with GMG, we'd recommend that they definitely make contact!
Corporate Piranha Entertainment Pty. Ltd.
The team at Game Marketing Genie was very dependable. We always got answers to our questions, and they handled all requests well during the campaign. Working with GMG helped us understand the potential for our game, which in turn helped us put plans in place. Any brands considering GMG for their next campaign should reach out to find out what they can do for you.
Arjun Gopal, Headstart International
Game Marketing Genie knows that while marketing can bring in players, retention is key to a game's longevity. We would recommend that other gaming studios try out their services as they are very experienced in the game marketing industry.
Jimmy Lin, Junkfish
You’ve got the opportunity to work with a globally awarded game marketing agency.
Good UX and UI are simply described as aesthetic design and ease of use. With changing design trends, testing and reiterating your product should be a vital part of the product life cycle for any gaming brand looking to stay competitive.
Video game players are spoilt for choice today, making it a genuine buyer’s market. At Game Marketing Genie, we maximize your chances of success by optimizing your user experience to ensure that every player’s journey is truly unforgettable. From personalization of the design to optimization of conversion rates and everything in between, we are dedicated to enhancing the entire experience. This leads to brand loyalty, increased sales, and overall customer satisfaction.
Want to know more? Send us a message and get a response from our professionals within 24 hours (or faster!).
UI is essentially a subset of UX. While UX is the overall functionality of a product (in this case, your game) from the player’s perspective, UI is the various touch points on the game that the user interacts with. Both rely on each other and are equally important.
To maximize the efficiency of your product design, it is essential to conduct all the necessary research rather than going on instinct. Under-researched design is a waste of time and resources.
The UX timeline of a project depends on the scope of the project, project goals, and priorities of key stakeholders involved. It could be done on a single stretch or in phases.
Yes, you can! If you are satisfied with the functionality of your web pages and need us to just make the necessary tweaks, our team of experts would be happy to take on the task.
Now that your UX/UI design is taken care of, Game Marketing Genie can help you optimize other aspects of your game marketing strategy.