Experiential Excellence Delivered Through Design

Your brand story needs to be told through attractive and intuitive UI/UX across mobile, web and other applications. Let our experts design a quality experience, optimized for seamless use.

UX/UI With a Difference

The experts at Game Marketing Genie believe that a product with the best user journey is one that truly succeeds. Our UX/UI solutions are smooth, structured and designed with the audience in mind. Both the user experience (UX) and user interface (UI) relate to crucial aspects in the product development process and the design discipline - UX relates to all aspects of the end-user’s interaction with your product, while UI complements it through the presentation and interactivity.

A seamless experience on your website helps convert visitors into customers and enquiries into leads. Get in touch with our experts at Game Marketing Genie for efficient and engaging UX/UI solutions.

Why Game Marketing Genie?

Design expertise optimized for the player.

Insights and Data

Instead of trying to guess what your user’s most optimal journey might be, we dive into an in-depth analysis of what your players would like to see and what they perceive as the best way to interact with a product like yours. Using a data-driven approach, we optimize this to best reflect your brand image and give the user maximum accessibility to connect with you more easily.

Getting Started

Experience Driven

To deliver a product that exemplifies UI/UX excellence, we’ve assembled a team of the best graphic designers, video and animation experts and content creators who have worked extensively on crafting products that excel on the user side. Whatever the vision might be on your end, our experts can translate it into a product that ticks every checkbox when it comes to exemplary UX/UI.

End-To-End Solutions

Right from the time you come on board as a client, we get to work. Be it auditing your target audience, studying the market, designing wireframes or optimizing the product through analytics, our team leaves no stone unturned to give your users the best experience possible. We map the entire user journey and optimize every touchpoint between the product and the user.

Solutions for Businesses of All Sizes

Our experience cuts across many industries and markets.

Convert organic traffic into loyal players with optimized UX/UI solutions from the Game Marketing Genie experts.

Ensuring a Seamless User Journey

Flexible Frameworks

When it comes to building a product from scratch, it is important to create a framework of the user journey that serves as a blueprint for the entire design process. As user trends are constantly changing in today’s evolving marketplace, our frameworks are adaptable and can be molded based on your user’s needs.

Adaptable Processes

Should a particular aspect of your UX/UI need tweaking, we can help mold it into whatever you need it to be. Be it user testing, a UI kit for your developer, a full UX/UI design or delivery of final CSS files and icons, we adapt our processes to fulfil our client’s needs. Once you're happy with the final product, we hand over the design for implementation.

Design Variety

Having worked on a variety of products of varying scale, our design team is well-versed in UX and UI. Doesn't matter if it's rainbow or monochrome, our design processes go beyond just fonts and images. From functional wire-frames with vector software or rearranged bits of paper to approximate a landing page with post-its, we do it all.

Our Case Studies

We have worked with great companies of all sizes!

Word Crossy

Infinity Heroes is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.

View Case Study

Infinity Heroes

Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.

View Case Study

Heading Out Hair & Beauty

Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.

View Case Study

Skylanders Ring of Heroes

Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .

View Case Study

Owls & Vowels

Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.

View Case Study

Roffles

Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.

View Case Study

Red Apple Reading

Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.

View Case Study

TIKS

TIKS is a workplace safety company based out of Australia that has developed their own visitor management system (VMS) solution to counter COVID-19 and other issues.

View Case Study

I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!

Frank F, Word Crossy

Awards and Recognition

Engaging with us gives you the assurance that you are working with a globally awarded game marketing agency.

Better Design Drives Better Results

Good UX and UI ultimately boils down to two factors: aesthetic design and ease of use. With changing design trends, testing and reiterating your product should be a key part of the product life cycle for any brand that is looking to stay competitive.

Our Partners

Get Started With UI/UX Design

Customers online are spoilt for choice today, making it a real buyer’s market. At Game Marketing Genie, we maximize your chances of success by optimizing your website to ensure that every player’s journey is truly unforgettable. From personalization of the design to optimization of conversion rates and everything in between, we are dedicated to enhancing your user experience. This leads to brand loyalty, increased sales and overall customer satisfaction.

Speak with one of our experts to learn more. Get the best answers possible directly from the professionals within 24 hours (or faster!).

Frequently Asked Questions

How different are UX and UI?

UI is essentially a subset of UX. While UX is the overall functionality of a product (in this case, your game) from the player’s perspective, UI is the various touch points on the game that the user interacts with. Both rely on each other and are equally important.

Is research important for UX and UI?

To maximize the efficiency of your product design, it is essential to conduct all the necessary research rather than going on instinct. Under-researched design is a waste of time and resources.

What is the timeline for UX design?

The UX timeline of a project depends on the scope of the project, project goals, and priorities of key stakeholders involved. It could be done on a single stretch or in phases.

Can we have a UI upgrade without UX?

Yes, you can! If you are satisfied with the functionality of your web pages and need us to just make the necessary tweaks, our team of experts would be happy to take on the task.

Related Services

Now that your UX/UI design is taken care of, Game Marketing Genie can help you optimize other aspects of your marketing strategy.

Animation and Video

Our specialist production and content management team help you create state-of-the-art live action and animation videos for your brand, right from ideation and storyboarding to editing and subtitling.

VIEW SERVICE

Game Design and Polish

We are veterans who understand the nuances of game staging and development from the audience’s perspective and can add that extra touch of expertise and insight to take your game to the next level.

VIEW SERVICE

Marketing Strategy

We present your brand with a bespoke marketing strategy that helps draw the roadmap to your success, whether you are looking to integrate multiple services, or just want an expert to put together an innovative campaign.

VIEW SERVICE