Experiential Excellence Delivered Through Design

Tell your brand story through attractive and intuitive UX/UI across mobile, web, and other applications. Let our experts design a quality user experience that is optimized for seamless use.

UX/UI With a Difference

The experts at Game Marketing Genie believe that a product with the best user journey is one that genuinely succeeds. Our UX/UI solutions are smooth, structured, and designed to suit your playerbase.

The user experience (UX) and user interface (UI) focus on crucial product development and design aspects. UX covers all aspects of the end-user interaction with your product, while UI complements it through the presentation, interactivity, and accessibility.

Why Game Marketing Genie?

Design expertise optimized for the player.

Insights and Data

Instead of guessing your players’ most optimal journey, we dive into an in-depth analysis of what your players would like to see and what they perceive as the best way to interact with a product like yours. Using a data-driven approach, we optimize this to best reflect your brand image and give the user maximum accessibility to connect with you more easily.

Experience Driven

To help you deliver a game with UX/UI excellence, we’ve assembled a team of the best graphic designers, video and animation experts, and content creators who’ve worked extensively on crafting products that excel on the user side. Whatever your vision might be, our experts can translate it into a product that showcases superior game UX design.

End-To-End Solutions

We get to work as soon as you come on board as a client. From auditing your target audience and studying the market to designing wireframes and optimizing with analytics, our team leaves no stone unturned to give your users the best experience. We map the entire user journey and optimize all touchpoints between your game and its players.

Ensuring a Seamless User Journey

We are dedicated to making your marketing dreams a reality with custom solutions to ensure your business is one step ahead of your competition.

Flexible Frameworks

When building a product from scratch, creating a framework for the user journey is crucial. This framework serves as a blueprint for the entire design process. As user trends are constantly changing in today’s evolving marketplace, our frameworks are adaptable and can be molded based on your user’s needs.

Adaptable Processes

Should anything in your UX/UI need tweaking, we can help mold it into whatever you need it to be. Be it user testing, a UI kit for your developer, a complete UX/UI design, or delivery of final CSS files and icons, we adapt our processes to fulfill our client’s needs. Once you’re happy with the final product, we’ll hand over the design for implementation.

Design Variety

Having worked on various products of different sizes, our design team is well-versed in UX and UI. Doesn’t matter if it’s rainbow or monochrome; our design processes go beyond just fonts and images. From functional wire-frames with vector software or simple bits of paper with post-its for an approximated landing page, we do it all — however you want it.

What Clients Say About Us

GMG clients and their results are the best proof that our methodologies work. But we’ve also received numerous awards and praise from the media and our peers.

Play now

“We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.”

Marc Gamet

Kuak Pty. Ltd.

“Game Marketing Genie helped us achieve campaign success through their strategic approach. Their campaigns resulted in a significant increase in player engagement and ROI. If you're considering working with GMG, don't hesitate—they can make a real difference to your bottom line.”

Chris Christou

Corporate Piranha Entertainment Pty. Ltd.

“Game Marketing Genie delivered strong campaign results for us using their data-driven approach. Their work not only increased our game's visibility but also helped us develop strategic plans for the future. If you're looking for a partner who delivers performance, GMG should be your first call.”

Arjun Gopal

Headstart International

“Game Marketing Genie knows how to deliver both short-term wins and long-term success. Their marketing efforts boosted player acquisition, but more importantly, their retention strategies significantly increased our game's active user base. They have extensive experience in the game marketing industry, and we highly recommend them to any studio looking for measurable outcomes.”

Jimmy Lin

Junkfish

Better Design Drives Better Results

Good UX and UI are simply described as aesthetic design and ease of use. With changing design trends, testing and reiterating your product should be a vital part of the product life cycle for any gaming brand looking to stay competitive.

Frequently Asked Questions

How different are UX and UI?

UI is essentially a subset of UX. While UX is the overall functionality of a product (in this case, your game) from the player’s perspective, UI is the various touch points on the game that the user interacts with. Both rely on each other and are equally important.

What is the timeline for UX design?

The UX timeline of a project depends on the scope of the project, project goals, and priorities of key stakeholders involved. It could be done on a single stretch or in phases.

Is research important for UX and UI?

To maximize the efficiency of your product design, it is essential to conduct all the necessary research rather than going on instinct. Under-researched design is a waste of time and resources.

Can we have a UI upgrade without UX?

Yes, you can! If you are satisfied with the functionality of your web pages and need us to just make the necessary tweaks, our team of experts would be happy to take on the task.