Experiential Excellence Delivered Through Design

Tell your brand story through attractive and intuitive UX/UI across mobile, web, and other applications. Let our experts design a quality user experience that is optimized for seamless use.

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UX/UI With a Difference

The experts at Game Marketing Genie believe that a product with the best user journey is one that genuinely succeeds. Our UX/UI solutions are smooth, structured, and designed to suit your playerbase.

The user experience (UX) and user interface (UI) focus on crucial product development and design aspects. UX covers all aspects of the end-user interaction with your product, while UI complements it through the presentation, interactivity, and accessibility.


A seamless experience helps convert visitors into customers and inquiries into leads. Get in touch with our experts at Game Marketing Genie for efficient and engaging UX/UI solutions.

Why Game Marketing Genie?

Design expertise optimized for the player.

Insights and Data

Instead of guessing your players’ most optimal journey, we dive into an in-depth analysis of what your players would like to see and what they perceive as the best way to interact with a product like yours. Using a data-driven approach, we optimize this to best reflect your brand image and give the user maximum accessibility to connect with you more easily.

Experience Driven

To help you deliver a game with UX/UI excellence, we’ve assembled a team of the best graphic designers, video and animation experts, and content creators who’ve worked extensively on crafting products that excel on the user side. Whatever your vision might be, our experts can translate it into a product that showcases superior game UX design.

End-To-End Solutions

We get to work as soon as you come on board as a client. From auditing your target audience and studying the market to designing wireframes and optimizing with analytics, our team leaves no stone unturned to give your users the best experience. We map the entire user journey and optimize all touchpoints between your game and its players.

Solutions for Businesses of All Sizes

We have experience across a range of markets!

conned games

Convert organic traffic into loyal players with optimized UX/UI solutions from the Game Marketing Genie pros.

Ensuring a Seamless User Journey


 Flexible Frameworks

When building a product from scratch, creating a framework for the user journey is crucial. This framework serves as a blueprint for the entire design process. As user trends are constantly changing in today’s evolving marketplace, our frameworks are adaptable and can be molded based on your user’s needs.

Adaptable Processes

Should anything in your UX/UI need tweaking, we can help mold it into whatever you need it to be. Be it user testing, a UI kit for your developer, a complete UX/UI design, or delivery of final CSS files and icons, we adapt our processes to fulfill our client’s needs. Once you’re happy with the final product, we’ll hand over the design for implementation.

Design Variety

Having worked on various products of different sizes, our design team is well-versed in UX and UI. Doesn’t matter if it’s rainbow or monochrome; our design processes go beyond just fonts and images. From functional wire-frames with vector software or simple bits of paper with post-its for an approximated landing page, we do it all — however you want it.

Our Case Studies

We have worked with great companies of all sizes!

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Recyclings Run

Recyclings Run is an endless runner game, developed in conjunction with the Recyclings line of toys. In Recyclings Run, players collect bottle caps to create new characters and can unlock new accessories for their characters by collecting currency.

61646064_2367455470134689_4856837413038718976_nMonstrum 2

Monstrum 2 is the long-awaited multiplayer sequel to the smash hit survival horror game Monstrum. Players must explore Sparrowlock, a procedurally-generated sea labyrinth, while figuring out how to escape as deadly monsters hunt them down — who are also playable!


AO Tennis Smash

AO Tennis Smash is the official game of the Australian Open. In this 3D tennis game, users play as avatars that take to the courts at the Australian Open and swipe their way to victory with vicious topspin, biting slices, and powerful flat shots.


Word Crossy

Word Crossy is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.


Infinity Heroes

Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.


Heading Out Hair & Beauty

Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.


Skylanders Ring of Heroes

Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .


Owls & Vowels

Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.



Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.


Red Apple Reading

Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.



TIKS is a workplace safety company based out of Australia that has developed their own visitor management system (VMS) solution to counter COVID-19 and other issues.

I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!

Frank F, Word Crossy

We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.

Marc Gamet, Kuak Pty. Ltd.

Game Marketing Genie and our account manager had excellent communication with us and were a pleasure to consult with. We appreciate the step-by-step process they enacted and believe they acted professionally when working on our campaign. For anyone considering working with GMG, we'd recommend that they definitely make contact!

Chris Christou,
Corporate Piranha Entertainment Pty. Ltd.

The team at Game Marketing Genie was very dependable. We always got answers to our questions, and they handled all requests well during the campaign. Working with GMG helped us understand the potential for our game, which in turn helped us put plans in place. Any brands considering GMG for their next campaign should reach out to find out what they can do for you.

Arjun Gopal, Headstart International

Game Marketing Genie knows that while marketing can bring in players, retention is key to a game's longevity. We would recommend that other gaming studios try out their services as they are very experienced in the game marketing industry.

Jimmy Lin, Junkfish

Awards and Recognition

You’ve got the opportunity to work with a globally awarded game marketing agency.


Better Design Drives Better Results

Good UX and UI are simply described as aesthetic design and ease of use. With changing design trends, testing and reiterating your product should be a vital part of the product life cycle for any gaming brand looking to stay competitive.

Our Partners


The Perfect UX/UI for Your Players

Video game players are spoilt for choice today, making it a genuine buyer’s market. At Game Marketing Genie, we maximize your chances of success by optimizing your user experience to ensure that every player’s journey is truly unforgettable. From personalization of the design to optimization of conversion rates and everything in between, we are dedicated to enhancing the entire experience. This leads to brand loyalty, increased sales, and overall customer satisfaction.

Want to know more? Send us a message and get a response from our professionals within 24 hours (or faster!).

Frequently Asked Questions

Related Services

Now that your UX/UI design is taken care of, Game Marketing Genie can help you optimize other aspects of your game marketing strategy.

Animation and Video 

Our specialist production and content management team can help you create cutting-edge live-action and animation videos for your brand, from ideation and storyboarding to editing and subtitling.

Game Design and Polish

We are veterans who know the nuances of game staging and development from the audience’s perspective to add that extra touch of expertise and make your game next level.

Marketing Strategy

We create bespoke game marketing strategies that draw the roadmap to your success, whether you’re looking for multiple services or just want an expert to put together a creative campaign.