- Digital Marketing
- Design and Production
Game Marketing Genie takes a strategic approach focused on creating and distributing highly valuable, relevant, and consistent content to attract and retain a defined audience — and, ultimately, drive profitable player action. Our bespoke content services create successful, customized game marketing campaigns that allow gaming brands associated with us to build a unique connection between their business, game, and players.
The Game Marketing Genie experts can help you reach your audience and get them talking about your brand with creative gaming content and promotions.
Get a strategic content marketing strategy that attracts and retains your target players.
The expert content creators at Game Marketing Genie can help you leverage the power of creative gaming content to take your game to the next level. We offer end-to-end solutions, starting with a customized content strategy to creating rich content and its distribution across various channels and platforms to engage players and further build your brand loyalty.
What sets us apart is our content-driven approach to marketing. By design, our experts have a solid background in content creation, which allows us to maintain high standards: accuracy, attention to detail, and outstanding storytelling. Our team members are trained in SEO best practices and inbound marketing methods to get your message delivered the right way at the right time to the right players.
Creating valuable content is essential but distributing it through the proper channels is crucial. At Game Marketing Genie, we specialize in content management, from ideation to distribution. Our expertise in digital PR, sponsored blog posting, digital advertising, and social media amplification helps our marketers blend all these channels to maximize your content's reach.
We have experience in many industries and markets.
Want to learn more about how we use content to help your business grow?
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A good content strategy forms the backbone of every deliverable created at Game Marketing Genie to ensure that only high-quality content is presented to your target players. Our expert strategists take a scientific approach to content marketing campaigns, using AI and data to grow your brand and game.
A technically sound website is the cornerstone of effective digital marketing for any gaming business. Our expert team builds a strong foundation for your site by evaluating technical SEO issues, keyword research, and testing to improve user engagement by creating engaging branded content that connects with your target players.
Performance tracking indicates the effectiveness of a campaign and also reviews its ROI. We employ specialized tools and real-time AI reporting to analyze metrics, including blog visits, site visits, user engagement, and customer engagement. Our experts will evaluate the success of your strategy and make necessary improvements along the way.
We have worked with great companies of all sizes!
Recyclings Run is an endless runner game, developed in conjunction with the Recyclings line of toys. In Recyclings Run, players collect bottle caps to create new characters and can unlock new accessories for their characters by collecting currency.
Monstrum 2 is the long-awaited multiplayer sequel to the smash hit survival horror game Monstrum. Players must explore Sparrowlock, a procedurally-generated sea labyrinth, while figuring out how to escape as deadly monsters hunt them down — who are also playable!
AO Tennis Smash is the official game of the Australian Open. In this 3D tennis game, users play as avatars that take to the courts at the Australian Open and swipe their way to victory with vicious topspin, biting slices, and powerful flat shots.
Word Crossy is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.
Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.
Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.
Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .
Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.
Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.
Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.
TIKS is a workplace safety company based out of Australia that has developed their own visitor management system (VMS) solution to counter COVID-19 and other issues.
I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!
Frank F, Word Crossy
We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.
Marc Gamet, Kuak Pty. Ltd.
Game Marketing Genie and our account manager had excellent communication with us and were a pleasure to consult with. We appreciate the step-by-step process they enacted and believe they acted professionally when working on our campaign. For anyone considering working with GMG, we'd recommend that they definitely make contact!
Corporate Piranha Entertainment Pty. Ltd.
The team at Game Marketing Genie was very dependable. We always got answers to our questions, and they handled all requests well during the campaign. Working with GMG helped us understand the potential for our game, which in turn helped us put plans in place. Any brands considering GMG for their next campaign should reach out to find out what they can do for you.
Arjun Gopal, Headstart International
Game Marketing Genie knows that while marketing can bring in players, retention is key to a game's longevity. We would recommend that other gaming studios try out their services as they are very experienced in the game marketing industry.
Jimmy Lin, Junkfish
Engaging with us means you're working with a globally awarded game marketing agency.
From game marketing strategy development to content creation, distribution and promotion, our award-winning content marketing solutions are engineered to achieve your business goals. Fuel your brand and game with results-driven, engaging content for your website, campaigns, social media channels and distribution with Game Marketing Genie.
As your game marketing partner, we guarantee that we’ll approach every project with the creativity, passion, and expertise needed to make your content connect. Whether your goal is to grow your digital audience, engage players, nurture leads or show off your thought leadership, Game Marketing Genie is your partner for content marketing success.
Contact us today if you’d like to know more about what our content marketing service can do to boost your business. Get the best answers directly from the professionals within 24 hours (or faster!).
Depending on your goals and the type of content you create, the experts at Game Marketing Genie could boost your brand in several different ways. You could increase awareness of your brand, and as customers get to know your brand and the value that it provides through high-quality content, you could also increase customer loyalty. With time and our expert services, as your brand’s base grows, you can also generate website traffic and drive sales.
Content marketing is a long-term strategy. While within the first few months of implementing your campaign with the Game Marketing Genie experts you’re likely to see more social shares and new leads, your ultimate goal should be long-term. The content we create for your game can provide value for many years to come, so consider it an asset that you’ll be able to use to build loyalty, generate leads, and drive sales far into the future.
The content type depends on your unique brand, and so does its frequency. There's no "one size fits all" strategy as far as the amount of content is concerned, and the experts at Game Marketing Genie understand that. A smaller gaming brand may benefit from developing and sharing short snippets of content each day, while others may get more value out of creating long-form content once a week. No matter what frequency, our experts will curate a plan that works best for your business, while also striving for a consistent schedule.
For most gaming studios, the biggest content marketing mistake is jumping in without a proper strategy. Similar to traditional marketing, you need a plan to get the results you want from content marketing. Publishing blogs and posts randomly probably won't help you achieve your objectives if you don’t know what you want to accomplish or have a plan in place. And this is where the experts at Game Marketing Genie come to the rescue, armed with a plan!
Now that your content marketing strategy is taken care of, Game Marketing Genie can help you optimize additional marketing practices.