Content Marketing Strategy

The one who has the most engaging content wins, because frequent and regular contact builds a relationship. Joe Pulizzi

A content marketing strategy builds connections between your business, product and customers. It defines the personality of your brand and builds trust. Content is the biggest marketing workhorse - it can convert strangers into your biggest advocates while you’re busy working on other parts of your business.

Why Content Marketing?

Our content marketing strategies start with looking at your business goals, target market and resources. We learn about your buyer journey and see where we could save you money and effort by creating engaging and targeted content. Web pages, blogs, social media, videos, infographics, webinars, whitepapers, reports…the possibilities are endless. Quality content marketing attracts new customers, nurtures that relationship and develops loyalty.

Content Marketing Strategy and Plan

We can build your strategy and then create an actionable plan, including a content calendar, for your business. How often should you post on social media and what should you say? How should you structure your website to help customers and achieve your SEO goals? How can you build evergreen content to keep attracting fans while you sleep?

Defined Goals and Measurable Results

It’s not enough to just create engaging content: it has to be measurable. Our content strategies have defined goals and success metrics. This data can then be used to continue to sharpen your offering and your content to find your fans.

Content Creation

As well as high-level strategy, we also offer content creation services, for companies without the internal resource or time to build it themselves.

 

Want to know more, write to us!