Mobile Game Marketing Campaigns That Go Beyond Installs

Meet your players in the environment of their choice. Let our experts guide you to more downloads and installs for your mobile game.

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Getting your mobile game to the next level

Our multi-channel mobile game marketing strategies promote your game and transform your audience into loyal fans. We have helped heaps of mobile games globally launch and grow their user base fast and at a better price.

We execute this with various customized strategies, including content marketing, app store optimization, app search optimization, Android and iOS game marketing, and more!  


Acquire, engage, and retain players for your mobile game using mobile game marketing strategies that are tailored for your studio. Let the gaming experts at Game Marketing Genie help you grow your game's user base.

Why Game Marketing Genie?

Your best bet for mobile app marketing — any time, anywhere!

The Right Platforms for Your Game

Knowing the right platform for your game is crucial to reaching the right playerbase. At GMG, we ensure that your marketing campaign is suited to the app store it launches on. With our Play Store optimization and iOS optimization techniques, we carefully target your audience to help them choose to play your game.

App Store Optimization Matters

But it's not just the right platform that's important - it's what you do with it. We ensure your app store listing is polished to perfection with the best screenshots, descriptions, keywords and more to get your players downloading. Our strategies help place your game higher on the search result listings to make it more visible.

Traffic Driven From All Locations

After your game's listing is optimized, you must ensure that you can drive traffic from outside the app store. The team at GMG uses a range of solutions to do this, including social media marketing, paid advertising, influencer marketing, SEO, referral marketing, and more. All you need to do is tell us what you want to achieve, and we'll go from there!

Game Marketing Strategies and Solutions for Games of All Sizes

Our mobile game marketing experience cuts across many industries and markets!

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The most effective mobile game marketing campaigns deliver to the right players when they are likely to purchase and play. Learn more about leveraging this for your game from our experts.

Committed to Connecting You With Your Players


Right Time, Right Place

Our mobile game marketing experts know that not all players are the same. Our predictive customer segmentation solutions start by grouping different users by their behavioral patterns and then cater to each segment with exclusive mobile marketing strategies. From Android to iOS game marketing, we've got you covered!


Our experts help you define the explicit path you want players to take across the entire customer journey. Our team develops personalized recommendations players will most likely enjoy based on your game, industry, and audience data. We're your one-stop destination for all things mobile game marketing.

The Complete Package

Mobile game marketing is more than just setting up your app store page and hoping for the best. We ensure you get the whole mobile game marketing experience across the board - including mobile-friendly design, ASO marketing, app store strategies, and a more cohesive mobile app marketing package driven by data.

Our Case Studies

We have worked with great games from companies of all sizes!

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Recyclings Run

Recyclings Run is an endless runner game, developed in conjunction with the Recyclings line of toys. In Recyclings Run, players collect bottle caps to create new characters and can unlock new accessories for their characters by collecting currency.

61646064_2367455470134689_4856837413038718976_nMonstrum 2

Monstrum 2 is the long-awaited multiplayer sequel to the smash hit survival horror game Monstrum. Players must explore Sparrowlock, a procedurally-generated sea labyrinth, while figuring out how to escape as deadly monsters hunt them down — who are also playable!


AO Tennis Smash

AO Tennis Smash is the official game of the Australian Open. In this 3D tennis game, users play as avatars that take to the courts at the Australian Open and swipe their way to victory with vicious topspin, biting slices, and powerful flat shots.


Word Crossy

Word Crossy is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.


Infinity Heroes

Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.


Heading Out Hair & Beauty

Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.


Skylanders Ring of Heroes

Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .


Owls & Vowels

Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.



Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.


Red Apple Reading

Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.



TIKS is a workplace safety company based out of Australia that has developed their own visitor management system (VMS) solution to counter COVID-19 and other issues.

I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!

Frank F, Word Crossy

We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.

Marc Gamet, Kuak Pty. Ltd.

Game Marketing Genie and our account manager had excellent communication with us and were a pleasure to consult with. We appreciate the step-by-step process they enacted and believe they acted professionally when working on our campaign. For anyone considering working with GMG, we'd recommend that they definitely make contact!

Chris Christou,
Corporate Piranha Entertainment Pty. Ltd.

The team at Game Marketing Genie was very dependable. We always got answers to our questions, and they handled all requests well during the campaign. Working with GMG helped us understand the potential for our game, which in turn helped us put plans in place. Any brands considering GMG for their next campaign should reach out to find out what they can do for you.

Arjun Gopal, Headstart International

Game Marketing Genie knows that while marketing can bring in players, retention is key to a game's longevity. We would recommend that other gaming studios try out their services as they are very experienced in the game marketing industry.

Jimmy Lin, Junkfish

Awards and Recognition

Master mobile game marketing by working with a globally awarded game marketing agency.


It’s a Mobile Gaming World!

Convert your potential players to brand advocators with Game Marketing Genie’s exclusive mobile marketing services. We have a penchant for creating unique and compelling mobile marketing experiences that encourage awareness, engagement, and retention.

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Get Started With Mobile Game Marketing

The team at Game Marketing Genie is renowned for its mobile game marketing strategies and engagement model. Our specialists will help you design, develop, implement and successfully run your game's campaigns. We know all there is to know about app store optimization, app store marketing, customer engagement and retention, and more. 

Take the plunge, and discover what Game Marketing Genie can accomplish with your business. Speak with one of our experts to get your mobile game to the next level!

Frequently Asked Questions

Related Services

Other than mobile game marketing, Game Marketing Genie can help you optimize other aspects of your marketing strategy.

Digital Advertising 

We offer targeted, data-driven end-to-end digital advertising strategies and management campaign services for mobile first video games. This includes keyword research, ad creation,  ASO marketing, landing page creation, and reporting on performance.

Influencer Marketing

We run meaningful data-driven influencer marketing campaigns to build your game's brand, drive social engagement, and meet your goals — and we can do it wherever you are in the world to meet your target audience with Atisfyreach.

Content Marketing

We target customers in the right way, at the right time, with the right content. We create and simultaneously promote content that attracts and retains audience attention, with the ultimate objective of steering traffic and users towards your game.