- Digital Marketing
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Our multi-channel mobile game marketing strategies promote your game and transform your audience into loyal fans. We have helped heaps of mobile games globally launch and grow their user base fast and at a better price.
We execute this with various customized strategies, including content marketing, app store optimization, app search optimization, Android and iOS game marketing, and more!
Acquire, engage, and retain players for your mobile game using mobile game marketing strategies that are tailored for your studio. Let the gaming experts at Game Marketing Genie help you grow your game's user base.
Knowing the right platform for your game is crucial to reaching the right playerbase. At GMG, we ensure that your marketing campaign is suited to the app store it launches on. With our Play Store optimization and iOS optimization techniques, we carefully target your audience to help them choose to play your game.
But it's not just the right platform that's important - it's what you do with it. We ensure your app store listing is polished to perfection with the best screenshots, descriptions, keywords and more to get your players downloading. Our strategies help place your game higher on the search result listings to make it more visible.
After your game's listing is optimized, you must ensure that you can drive traffic from outside the app store. The team at GMG uses a range of solutions to do this, including social media marketing, paid advertising, influencer marketing, SEO, referral marketing, and more. All you need to do is tell us what you want to achieve, and we'll go from there!
Mobile game marketing is more than just setting up your app store page and hoping for the best. We ensure you get the whole mobile game marketing experience across the board - including mobile-friendly design, ASO marketing, app store strategies, and a more cohesive mobile app marketing package driven by data.
We have worked with great games from companies of all sizes!
Recyclings Run is an endless runner game, developed in conjunction with the Recyclings line of toys. In Recyclings Run, players collect bottle caps to create new characters and can unlock new accessories for their characters by collecting currency.
Monstrum 2 is the long-awaited multiplayer sequel to the smash hit survival horror game Monstrum. Players must explore Sparrowlock, a procedurally-generated sea labyrinth, while figuring out how to escape as deadly monsters hunt them down — who are also playable!
AO Tennis Smash is the official game of the Australian Open. In this 3D tennis game, users play as avatars that take to the courts at the Australian Open and swipe their way to victory with vicious topspin, biting slices, and powerful flat shots.
Word Crossy is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.
Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.
Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.
Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .
Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.
Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.
Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.
TIKS is a workplace safety company based out of Australia that has developed their own visitor management system (VMS) solution to counter COVID-19 and other issues.
I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!
Frank F, Word Crossy
We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.
Marc Gamet, Kuak Pty. Ltd.
Game Marketing Genie and our account manager had excellent communication with us and were a pleasure to consult with. We appreciate the step-by-step process they enacted and believe they acted professionally when working on our campaign. For anyone considering working with GMG, we'd recommend that they definitely make contact!
Corporate Piranha Entertainment Pty. Ltd.
The team at Game Marketing Genie was very dependable. We always got answers to our questions, and they handled all requests well during the campaign. Working with GMG helped us understand the potential for our game, which in turn helped us put plans in place. Any brands considering GMG for their next campaign should reach out to find out what they can do for you.
Arjun Gopal, Headstart International
Game Marketing Genie knows that while marketing can bring in players, retention is key to a game's longevity. We would recommend that other gaming studios try out their services as they are very experienced in the game marketing industry.
Jimmy Lin, Junkfish
Master mobile game marketing by working with a globally awarded game marketing agency.
The team at Game Marketing Genie is renowned for its mobile game marketing strategies and engagement model. Our specialists will help you design, develop, implement and successfully run your game's campaigns. We know all there is to know about app store optimization, app store marketing, customer engagement and retention, and more.
Take the plunge, and discover what Game Marketing Genie can accomplish with your business. Speak with one of our experts to get your mobile game to the next level!
Mobile game marketing is a complex package. We see so many mobile games struggle to make it because they don't move past setting up their app store listing. In addition, how it works for your game is NOT the same as it will work for your competitors. Your mobile game marketing campaign may include anything from ASO and app store marketing to a complete paid advertising solution. Let us help you determine what's suitable for your game!
If you've read through this page, you may have noticed that we use similar strategies in both areas. But they're not as similar as you think.
Simply put, mobile game marketing is a different niche with its own set of audiences, marketing techniques, data, and more. We customize our marketing strategies to your game, audience, and the mobile gaming industry as a whole to bring results that are expertly targeted to your goals.
People clicking on your listing doesn't mean they're guaranteed to press "install." This is where a creative marketing campaign comes into play.
First, you'll need to ensure that your listing's screenshots, videos, keywords, and descriptions are all tailored to engage. This can be a long process and is best fueled by data. Next, you may want to invest in paid advertising, SEO, or social media marketing to get a bigger reach. These are just a few components of the overall mobile game marketing puzzle but are all crucial to turning those clicks into engaged players.
Our experience in running successful game marketing campaigns for games of all sizes makes us your best bet to grow your game.
Partner with Game Marketing Genie for a killer mobile game marketing strategy, and we’ll ensure you reach your ideal players anywhere and everywhere!
Other than mobile game marketing, Game Marketing Genie can help you optimize other aspects of your marketing strategy.