- Digital Marketing
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As a part of your customized social media strategy, we will create a detailed blueprint of plans to achieve your objectives on social media. Our customized plans answer the what, when, how, and why for all the content you post on your social media, with an aim to maximize engagement and interactions. Hence, we give your game marketing campaigns a strong foundation for boosting your business.
Are you capturing the full potential of gamer social media? It’s hard to keep up with new platforms, tools, strategies, and trends emerging all the time.
Don’t worry - we’ve got you covered!
Create engagement, insight, and action for brand loyalty.
If you’re struggling to define and finalize your social media goals – don’t sweat it. Let the experts do it. The professionals at Game Marketing Genie start the process by looking at the metrics you should be tracking to improve your ROI. We will then help you create attainable, actionable goals to support your business objectives, with a plan of
how to get there.
Game Marketing Genie’s channel mix strategy across multiple social channels is informed by your competitor activity, your target personas and your goals. Are you a B2B company? We might focus on LinkedIn with a SlideShare strategy. About to launch a new game? We might suggest a diverse channel mix, with organic and paid ads. Each client is different and our game marketing strategies reflect that.
The experts at Game Marketing Genie will work with you on creating the right tone and messaging for you on social media. In order to be successful, you will need to strike a balance between your corporate goals and your audience’s style. We’ll create social media themes and a calendar with best practice guidelines - like what time you should post on social and how often you should do it.
Our experience cuts across many industries and markets.
Marketing on social media without a strategy is like going on a road trip without a GPS! Let the experts at Game Marketing Genie steer you in the right direction with a strong social media strategy designed for your game.
You don’t need to be on every social media network — your audience may only be on two of them! Our experts start by studying your audience to see what they like. We leverage our expertise in data science and use metrics to figure out where your audience is and what they’re saying about you, and finally, choose your social networks wisely.
A successful social media strategy is a product of proper planning and consistent execution. This is where the Game Marketing Genie professionals step in. We start by creating a content calendar - choosing your content wisely and prepping in advance to keep the schedule organized, efficient and effective.
Our experts use social media to connect with your players. The aim is to make your engagement personal and seek out conversations about your genre and game. We further engage your brand in these conversations and make relevant connections. As we work to build this rapport, your targeted players will automatically reach out.
We have worked with great companies of all sizes!
Recyclings Run is an endless runner game, developed in conjunction with the Recyclings line of toys. In Recyclings Run, players collect bottle caps to create new characters and can unlock new accessories for their characters by collecting currency.
Monstrum 2 is the long-awaited multiplayer sequel to the smash hit survival horror game Monstrum. Players must explore Sparrowlock, a procedurally-generated sea labyrinth, while figuring out how to escape as deadly monsters hunt them down — who are also playable!
AO Tennis Smash is the official game of the Australian Open. In this 3D tennis game, users play as avatars that take to the courts at the Australian Open and swipe their way to victory with vicious topspin, biting slices, and powerful flat shots.
Word Crossy is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.
Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.
Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.
Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .
Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.
Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.
Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.
TIKS is a workplace safety company based out of Australia that has developed their own visitor management system (VMS) solution to counter COVID-19 and other issues.
I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!
Frank F, Word Crossy
We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.
Marc Gamet, Kuak Pty. Ltd.
Game Marketing Genie and our account manager had excellent communication with us and were a pleasure to consult with. We appreciate the step-by-step process they enacted and believe they acted professionally when working on our campaign. For anyone considering working with GMG, we'd recommend that they definitely make contact!
Corporate Piranha Entertainment Pty. Ltd.
The team at Game Marketing Genie was very dependable. We always got answers to our questions, and they handled all requests well during the campaign. Working with GMG helped us understand the potential for our game, which in turn helped us put plans in place. Any brands considering GMG for their next campaign should reach out to find out what they can do for you.
Arjun Gopal, Headstart International
Game Marketing Genie knows that while marketing can bring in players, retention is key to a game's longevity. We would recommend that other gaming studios try out their services as they are very experienced in the game marketing industry.
Jimmy Lin, Junkfish
Engaging with us gives you the assurance that you are working with a globally awarded game marketing agency.
With some 3.8 billion daily active social media users worldwide, there’s no denying that your audience is spending time on social media. Unfortunately, hoping to go viral" isn’t a strategy. When done well, a social media strategy should be structured around your business goals, brand identity, and target players to deliver effective results.
Partner with Game Marketing Genie to manage your social media strategy, as we maintain full transparency so you can see how and where our efforts are increasing your online revenue. Our custom, in-depth reporting measures include:
Game Marketing Genie’s commitment to offering effective social media marketing strategies will create a valuable network resource for your online marketing needs. Get in touch today!
The purpose behind having a social media presence may differ from one business to another. As an agency promoting for you, the Game Marketing Genie experts will find out where your players exist and start from there. Bear in mind that some channels are focused on B2B, while others take a B2C approach. Our experts will decide based the product or service that you’re providing, as well as on your target audience.
Consider this - just posting updates and asking people to follow never really works. Buying followers might sound like an enticing solution, but it’s not a viable one as paid followers aren’t particularly known for engaging with content, and neither are they loyal.
Here is where the Game Marketing Genie experts step in. We have expertise in driving engagement by delivering high-quality content - by targeting the right players at the right time. Our creative and unique content will also compel your followers to share it with their contacts. We'll turn this into a snowball you won't want to stop from rolling!
A post is engaging content you share on social media for your followers to see organically.
An ad is a paid post to target an audience outside of your followers based on demographics and interests that experts figure out for you.
Because most social media algorithms limit the number of followers who see your businesses’ content organically, the experts at Game Marketing Genie recommend promoting important or relevant posts to guarantee more people will see them. Rest assured, your social media strategy will be formulated by experts keeping your brand's requirements in mind.
One should avoid spamming - having multiple profiles on each platform and not interacting at all with the audience. Inconsistency is one of the worst mistakes you could make. That could mean starting on a platform and abandoning it to try another one, or publishing updates in a frantic manner. Social media pros put logic into how, when and where you post the social media posts, and this helps strengthen the relationship with your audience.
Now that your social media strategy is taken care of, Game Marketing Genie can help you optimize additional marketing practices.