Connect and Unify Data With Tag Management

The Game Marketing Genie experts can help you implement sophisticated tools that measure user experience and optimize them to harvest relevant data to your business goals.

CTA button


Deliver Value With Tags

A tag is a short snippet of code businesses implement on their website to collect data for analytics and digital marketing tools. Game Marketing Genie experts organize a system where all tags are placed within a single master set of code designed to help manage the lifecycle of e-marketing tags. These integrate third-party software into digital properties such as websites and web applications. We take care of your website's Google Analytics, conversion tracking, and affiliate programs to set you up for success. 


Too many tags slowing your website down? Tagging just too hard? Streamline the process of tracking and using user interaction data by getting in touch with the Game Marketing Genie professionals.

Why Game Marketing Genie?

Tag monitoring for unparalleled data quality is easy with us!

End-to-End Tag Management

Game Marketing Genie executes end-to-end tag implementation and maintenance across the entire lifecycle — from selecting a tag management provider and installing the solution to ensuring it fits your company’s needs. We have hands-on experience with diverse tag management platforms, including Google Tag Manager, Tealium iQ, Adobe Launch, and Ensighten. We can set up a new solution or streamline your existing operation to ensure your objectives are satisfied.

Re-marketing Tags

Tags are not just restricted to web analytics. The experts at Game Marketing Genie can create and deploy marketing tags across your site and the internet — from ad pixels for search advertising, DSP pixels for programmatic advertising, to Facebook pixels for social media advertising. Once your tag is in place, our experts can launch remarketing campaigns with tailored, dynamic ads based on the pages players visited and actions they took on your website.

Tag Audit

The experienced team at Game Marketing Genie has discovered that even clients that already have a marketing solution can benefit from a tag audit. Auditing the tags on your website can ensure accurate data and decide the way forward. We can prepare a report that displays the quick wins, easy fixes, and the work that will require additional development time and resources balanced against the benefits this will bring to your company in efficiency.

Solutions for Businesses of All Sizes

Our experience cuts across many industries and markets.

conned games

The Game Marketing Genie experts will optimize your tags for superior data quality and real usable insights. Get a better picture of your customer journey with our tag manager implementation and maintenance.

Deploy a Gaming Tag Management Solution to Bring Order to the Chaos


Analyze Your Tagging Needs

Our experts understand that a tag management solution's needs and complexities depend on the industry, product listings, and customer understanding. As your partner and service provider, we will brainstorm different ideas and identify the right tag management tool to ensure that it supports your present goals and future forecasts.

Tracking With Data Layers

A data layer-based tag management system is necessary if one is to perform advanced user analysis, create customer paths, and deliver highly targeted promotions. We recognize that a data layer-based tag management system represents the promise of omnichannel marketing that marketers strive to achieve.

Reporting, Post-implementation

Once the tag management solution is in place, our experts test it thoroughly in a staging environment to avoid duplication and misfiring of tags. We maintain detailed records of tag level fluctuations or changes, capture insights to understand the needs of your online target audience and identify gaps and areas to improve your tag management strategy.

Our Case Studies

We have worked with great companies of all sizes!

unnamed (1)

Recyclings Run

Recyclings Run is an endless runner game, developed in conjunction with the Recyclings line of toys. In Recyclings Run, players collect bottle caps to create new characters and can unlock new accessories for their characters by collecting currency.

61646064_2367455470134689_4856837413038718976_nMonstrum 2

Monstrum 2 is the long-awaited multiplayer sequel to the smash hit survival horror game Monstrum. Players must explore Sparrowlock, a procedurally-generated sea labyrinth, while figuring out how to escape as deadly monsters hunt them down — who are also playable!


AO Tennis Smash

AO Tennis Smash is the official game of the Australian Open. In this 3D tennis game, users play as avatars that take to the courts at the Australian Open and swipe their way to victory with vicious topspin, biting slices, and powerful flat shots.


Word Crossy

Word Crossy is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.


Infinity Heroes

Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.


Heading Out Hair & Beauty

Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.


Skylanders Ring of Heroes

Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .


Owls & Vowels

Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.



Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.


Red Apple Reading

Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.



TIKS is a workplace safety company based out of Australia that has developed their own visitor management system (VMS) solution to counter COVID-19 and other issues.

I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!

Frank F, Word Crossy

We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.

Marc Gamet, Kuak Pty. Ltd.

Game Marketing Genie and our account manager had excellent communication with us and were a pleasure to consult with. We appreciate the step-by-step process they enacted and believe they acted professionally when working on our campaign. For anyone considering working with GMG, we'd recommend that they definitely make contact!

Chris Christou,
Corporate Piranha Entertainment Pty. Ltd.

The team at Game Marketing Genie was very dependable. We always got answers to our questions, and they handled all requests well during the campaign. Working with GMG helped us understand the potential for our game, which in turn helped us put plans in place. Any brands considering GMG for their next campaign should reach out to find out what they can do for you.

Arjun Gopal, Headstart International

Game Marketing Genie knows that while marketing can bring in players, retention is key to a game's longevity. We would recommend that other gaming studios try out their services as they are very experienced in the game marketing industry.

Jimmy Lin, Junkfish

Awards and Recognition

Get your marketing know-how from a globally awarded game marketing agency.


Wondering how to implement a TMS?

Before implementing a tag management system, you must conduct a sample tag audit. Our TMS experts will help you determine the technologies deployed while building a tag management strategy best suited for your business.

Our Partners


Get Started On Tag Management

When working with Game Marketing Genie, you are fully supported by a team of the brightest minds in the tag management industry.

  • Our experience across all of the leading tag management systems ensures efficient work flow and seamless migration.
  • We have experience deploying the most complicated marketing tags. We’ll work in partnership with your tag vendor to ensure a timely, successful deployment.
  • Learn the best practices from our experts to ensure you won’t have to completely re-architect your tag management ever again!

Do you have a unique requirement or a chronic problem that needs fixing? Get working with experts that thrive in handling typical implementations and complex situations. Let’s discuss your needs.

Frequently Asked Questions

Related Services

Now that your tag management is taken care of, Game Marketing Genie can help you optimize other aspects of your game marketing strategy.

Analytics Optimization

Anchored by Adobe and Google Analytics certified experts, we can collect, examine, and interpret data from the best tools available and refine your game marketing strategies.

Audience Segmentation

We optimize your website with segmentation and retargeting strategies that attract the right users at the right time. This leads to more engagement, sales, loyalty, and ROI.

Data Management

We help you gain deep insights by unifying and capturing your data, to strengthen customer relationships across every touchpoint with our data management solutions.