Amplify Your
App Store Presence

It's crucial that your app’s listing, ranking and discoverability be optimized for long-term success. Our experts look into every aspect of your app store presence to attract users organically. 

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Lead From the Top

While a lot of apps gain traction through various social channels, most downloads happen as a result of users searching or browsing. At Game Marketing Genie, we optimize your app’s keywords, title, images, reviews and description. We can help you attract viewers organically without having to constantly spend on other marketing efforts. The outcome - your app is easily found by users!


Game Marketing Genie’s thorough research-based strategies put your app in the limelight. Get a free audit & schedule a briefing with experts.

Why Game Marketing Genie?

Rank higher in app store search results.

The Perfect Content

Our compelling team of copywriters, graphic designers and strategists understand the science of marketing apps. Your app store listing gets a complete makeover to improve its organic ranking on the store, thereby increasing its chances of getting featured in a top list. We also give customers the best user experience on the app store page.

The Right Audience

As the entire aim of this exercise is to put your app out there organically for the right players, it is imperative that we first know who they are. Our research helps define your target audience and their download patterns. This enables us to optimally position your app within its market with search terms that help you beat your competitors.

Expertise Across Stores

Depending on your app’s requirements and your target customer demographic, we can implement ASO across the Google Play Store, iOS App Store and other smaller stores if needed. It is financially more optimal for your brand to organically attract users even from the smaller stores rather than investing marketing funds in just the bigger app stores.

Solutions for Businesses of All Sizes

Our experience cuts across many industries and markets.

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Are you proud of your app but unhappy with the number of downloads it gets?  Game Marketing Genie is here to help you get noticed.

Ensuring Last Mile Delivery Excellence for All Users


Rating/Review Optimization

When was the last time you downloaded an app with 1 star? The higher an app’s rating, the better its ranking on the app store. We give your customers the best possible chance of sharing any positive feedback through push notifications in a timely manner. We establish a connection with your players, turning them into de facto salesmen on the app store.


Only 31% of app revenue is generated in North America and localizing your app with a narrow focus could mean missing out on a broader set of players. Be it globalizing your app store listing for an international audience or optimizing it for specific global geographies where it is likely to perform best, our experts can do it all.


We constantly look to improve the app’s performance by periodically running A/B tests of all the app store fields. This is essential for improving all the key metrics. This method of hypothesis testing and experimentation is necessary to optimize every ounce of value that can be extracted from limited optimization areas in the app store.

Our Case Studies

We have worked with great companies of all sizes!

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Recyclings Run

Recyclings Run is an endless runner game, developed in conjunction with the Recyclings line of toys. In Recyclings Run, players collect bottle caps to create new characters and can unlock new accessories for their characters by collecting currency.

61646064_2367455470134689_4856837413038718976_nMonstrum 2

Monstrum 2 is the long-awaited multiplayer sequel to the smash hit survival horror game Monstrum. Players must explore Sparrowlock, a procedurally-generated sea labyrinth, while figuring out how to escape as deadly monsters hunt them down — who are also playable!


AO Tennis Smash

AO Tennis Smash is the official game of the Australian Open. In this 3D tennis game, users play as avatars that take to the courts at the Australian Open and swipe their way to victory with vicious topspin, biting slices, and powerful flat shots.


Word Crossy

Word Crossy is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.


Infinity Heroes

Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.


Heading Out Hair & Beauty

Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.


Skylanders Ring of Heroes

Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .


Owls & Vowels

Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.



Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.


Red Apple Reading

Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.



TIKS is a workplace safety company based out of Australia that has developed their own visitor management system (VMS) solution to counter COVID-19 and other issues.

I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!

Frank F, Word Crossy

We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.

Marc Gamet, Kuak Pty. Ltd.

Game Marketing Genie and our account manager had excellent communication with us and were a pleasure to consult with. We appreciate the step-by-step process they enacted and believe they acted professionally when working on our campaign. For anyone considering working with GMG, we'd recommend that they definitely make contact!

Chris Christou,
Corporate Piranha Entertainment Pty. Ltd.

The team at Game Marketing Genie was very dependable. We always got answers to our questions, and they handled all requests well during the campaign. Working with GMG helped us understand the potential for our game, which in turn helped us put plans in place. Any brands considering GMG for their next campaign should reach out to find out what they can do for you.

Arjun Gopal, Headstart International

Game Marketing Genie knows that while marketing can bring in players, retention is key to a game's longevity. We would recommend that other gaming studios try out their services as they are very experienced in the game marketing industry.

Jimmy Lin, Junkfish

Awards and Recognition

Engaging with us gives you the assurance that you are working with a globally awarded game marketing agency.


Optimize Your App for Maximum Success

Players need to be given easy access to your app. App store optimization transforms your app listing so that it has the best chance of finding the right playerbase, getting ranked and increasing revenue.

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Get Started With
App Store Optimization

Apps are a $300 billion industry and search still remains the top discovery tool available. At Game Marketing Genie, we ensure your app matches every app store ranking criteria, helping it rise to the top of search and app results pages.

A lot of ASO strategies have their roots in well-known SEO strategies. With a data-driven and customer-oriented approach, our team of experts keep a tab on constantly evolving ranking algorithms to curate the best ASO strategy for your app.

Frequently Asked Questions

Related Services

Now that your ASO is taken care of, Game Marketing Genie can help you optimize other aspects of your marketing strategy.

Digital Advertising 

We offer targeted, data-driven end-to-end digital advertising strategies and campaign management services that includes keyword research, ad creation, landing page creation, and reporting
on performance.

Influencer Marketing

We run meaningful data-driven influencer campaigns to build your brand, drive social engagement, and meet the goals you have - wherever you are in the world, to meet your
target audience.

Content Marketing

We target players using custom techniques designed to reach them at the right time. We create and promote content that attracts and retains audience attention, with the objective of steering traffic towards your website.