App Store Optimization

Apps are a $300 billion industry and search is the top app discovery tool – people browsing the app store beats any other kind of marketing, with 63% of app downloads the result of search. App store optimisation (ASO) transforms your app listing so that it has the best chance of finding its audience, getting ranked and increasing your revenue.

What is App Store Optimization?

The best-case scenario is that your app or game attracts viewers organically, to continually draw in new people without extra investment. Your keywords, title, images, reviews and description all play a role in attracting people to your listing.

We look at every aspect of your App Store or Google Play listing to optimize the words and images both for humans and for search. We do this ethically — with a white-hat, slow-burn approach.

Why is App Store Optimization Important?

It’s still a good idea to promote your app or game through other channels and we recommend that to get in front of your potential audience. However, most downloads happen as a result of someone searching or browsing. Getting featured in a top list and being easy to find means your app or game can continue to grow its audience without you having to invest more marketing money.

To do it, we conduct thorough keyword and customer research to find the perfect way to target your app or game to those who will become your biggest fans. Our team of content writers, designers and videographers can create the content needed to present a polished search and user-friendly page.


One key element of App Store Optimization is localisation. Only 31% of app revenue is generated by North American customers, and a too-narrow focus can mean missing out on a larger audience. We have experience in globalizing app store listings — or even optimizing your app listing to suit specific global audiences.


Want to know more, write to us!