- Digital Marketing
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While a lot of apps gain traction through various social channels, most downloads happen as a result of users searching or browsing. At Game Marketing Genie, we optimize your app’s keywords, title, images, reviews and description. We can help you attract viewers organically without having to constantly spend on other marketing efforts. The outcome - your app is easily found by users!
Game Marketing Genie’s thorough research-based strategies put your app in the limelight. Get a free audit & schedule a briefing with experts.
Rank higher in app store search results
Our compelling team of copywriters, graphic designers and strategists understand the science of marketing apps. Your app store listing gets a complete makeover to improve its organic ranking on the store, thereby increasing its chances of getting featured in a top list. We also give customers the best user experience on the app store page.
As the entire aim of this exercise is to put your app out there organically for the right audience, it is imperative that we first know who they are. Our research helps define your target audience and their download patterns. This enables us to optimally position your app within its market with search terms that help you beat
Depending on your app’s requirements and your target customer demographic, we can implement ASO across the Google Play Store, Apple App Store and other smaller stores if needed. It is financially more optimal for your brand to organically attract users even from the smaller stores rather than investing marketing funds in just the bigger app stores.
Our experience cuts across industries and markets
Are you proud of your app but unhappy with the number of downloads it gets? Game Marketing Genie is here to help you get noticed.
When was the last time you downloaded an app with 1 star? The higher an app’s rating, the better its ranking on the app store. We give your customers the best possible chance of sharing any positive feedback through push notifications in a timely manner. We establish a connection with your users, turning them into de facto salesmen on the app store.
Only 31% of app revenue is generated in North America and localizing your app with a narrow focus could mean missing out on a broader audience. Be it globalizing your app store listing for an international audience or optimizing it for specific global geographies where it is likely to perform best, our experts can do it all.
We constantly look to improve the app’s performance by periodically running A/B tests of all the app store fields. This is essential for improving all the key metrics. This method of hypothesis testing and experimentation is necessary to optimize every ounce of value that can be extracted from limited optimization areas in the app store.
We have worked with great companies of all sizes
Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.
Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .
Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.
I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!
Frank F, Word Crossy
Engaging with us gives you the assurance that you are working with one of the best globally awarded companies
Customers need to be given easy access to your app. App store optimization transforms your app listing so that it has the best chance of finding the right audience, getting ranked and increasing revenue.
Apps are a $300 billion industry and 'search' still remains the top discovery tool available. At Game Marketing Genie, we ensure your app matches every app store ranking criteria, helping it rise to the top of search results page.
A lot of ASO strategies have their roots in well-known SEO strategies. With a data-driven and customer-oriented approach, our team of experts keep a tab on constantly evolving ranking algorithms to curate the best ASO strategy for your app.
Unlike most other marketing strategies, App Store Optimization can have a direct impact on your downloads and impressions. We strongly suggest investing in ASO to make your app stand out amidst a very crowded app store.
Ideally, a successful ASO strategy should see an uplift in downloads, impressions, and revenue. The effectiveness of your strategy can best be tracked through the app’s downloads and impressions on the app store.
If an app has zero downloads, we recommend spending on advertisements before you look at an ASO strategy. At Game Marketing Genie, we can help you with the ad strategy as well as end-to-end solutions.
Yes! Both are two terms for the same process of improving the rank of your app in any app store.
Now that your App Store Optimization is taken care of, Game Marketing Genie can help you optimize other aspects of your marketing strategy as well