- Digital Marketing
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Our experts at Game Marketing Genie use AI and machine learning to buy digital advertising space in real-time instead of using human negotiations and pre-set prices. Our goal is to maximize efficiency and transparency for both the advertiser and the publisher. Our programmatic advertising strategies work across various digital channels, including display, mobile, video, and social, through real-time auctions wherever transactions are made.
Reach a more targeted gaming audience for less, with proven tracking, attribution and optimization. Start a conversation with the experts at Game Marketing Genie to know more!
Automated, data-driven advertising in real-time.
Programmatic advertising uses sophisticated algorithms to match website visitors with paid ads. Each time you load a website, advertisers bid for your attention — based on cookies, location, and whether you’ve seen the ad before. This process is automated for the advertiser. However, Game Marketing Genie doesn’t do the “set it and forget it” mentality. Our algorithms are backed up by human monitoring to ensure the best performance.
Programmatic advertising is cost-effective because it’s mostly automated and allows a highly targeted approach. With niche targeting and budget requirements, it will only show your advertisement to the niche player groups you specify. You don’t need to understand data management and demand-side platforms to make this work. Bring us your product, tell us who you want to target, and we will make it happen.
Game Marketing Genie’s experience is focused on ensuring that brands associated with us have their ads displayed on appropriate publisher sites. Brand reputation is priceless, and having your ads appear on videos or sites you’d rather not be associated with can be damaging. It’s not worth gambling with your company’s future – just trust the experts to do it right. Let us unleash the enormous potential your business holds to thrive.
Our experience cuts across many industries and markets.
Superior advertising starts with a data-driven approach that includes transparency and control. Learn more about how programmatic advertising works with the right gaming marketing agency at Game Marketing Genie.
If you set clear objectives, you can easily measure results and easily stay focused. Once you partner with Game Marketing Genie, our unique AI platform handles negotiation with advertisers and ad placements. It sets bids supported by human monitoring to ensure optimal performance and results.
Our experts run a real-time bidding (RTB) campaign to achieve the best results by optimizing your creatives, ads, and other variables at all levels. We then test every variable possible while running RTB programmatic ads. Our platform picks out your programmatic direct partners based on optimization and the testing of different ad sizes.
Our programmatic AI-based platform allows 100% workflow automation and acceleration. We measure the performance of your publishers and see how well they did in terms of KPIs and primary metrics. Based on the campaign analysis, our experts tweak your creatives, bids, and other variables — and rerun your ads for best results.
We have worked with great companies of all sizes
Word Crossy is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.
Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.
Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.
Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .
Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.
Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.
Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.
TIKS is a workplace safety company based out of Australia that has developed their own visitor management system (VMS) solution to counter COVID-19 and other issues.
AO Tennis Smash is the official game of the Australian Open. In this 3D tennis game, users play as avatars that take to the courts at the Australian Open and swipe their way to victory with vicious topspin, biting slices, and powerful flat shots.
I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!
Frank F, Word Crossy
We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.
Marc Gamet, Kuak Pty. Ltd.
Game Marketing Genie and our account manager had excellent communication with us and were a pleasure to consult with. We appreciate the step-by-step process they enacted and believe they acted professionally when working on our campaign. For anyone considering working with GMG, we'd recommend that they definitely make contact!
Corporate Piranha Entertainment Pty. Ltd.
The team at Game Marketing Genie was very dependable. We always got answers to our questions, and they handled all requests well during the campaign. Working with GMG helped us understand the potential for our game, which in turn helped us put plans in place. Any brands considering GMG for their next campaign should reach out to find out what they can do for you.
Arjun Gopal, Headstart International
Game Marketing Genie knows that while marketing can bring in players, retention is key to a game's longevity. We would recommend that other gaming studios try out their services as they are very experienced in the game marketing industry.
Jimmy Lin, Junkfish
Working with us means you’re working with a globally awarded game marketing agency.
Numbers don’t lie! In 2022, global programmatic ad spend is estimated to surpass 493 billion by 2022. Why? Because it works! It’s time to turn to programmatic for your campaigns. Talk to the Game Marketing Genie experts to learn more.
Don’t rely on just a few major networks. Game Marketing Genie connects you with ALL best-fit media outlets which bring unique traffic capabilities, enhance your cross-platform advertising campaigns, and are adjusted in real-time for the best performance.
We offer custom packages that are designed to fit most budgets. With the help of our programmatic advertising services, you can reach more than 90% of your target demographic. Our advanced DSP has targeted data points from numerous data providers. We can create the strategy and optimize the solution — from idea to result. Get more reach through our programmatic advertising services.
The answer is simple - precise targeting. With programmatic advertising, you’re able to fine-tune your campaigns to reach your target players with the right ad at the right time. This means that your money is being spent on the people most likely to convert. Another advantage is transparency and insight - you’re able to see what is and isn’t working.
Programmatic advertising isn’t limited to any specific type of media. Advertisers can now buy inventory on social, display, video, audio, and even streaming television.
In a real-time auction, buyers bid and usually the highest bid wins - paying the price of the second-highest bid. How the seller determines the winner is however not disclosed, with the purpose to maximize profits for the seller while at the same time respecting other business decisions.
No, within the programmatic ecosystem, buyers and sellers always transact impression-by-impression.
Now that your programmatic advertising is taken care of, Game Marketing Genie can help you optimize other aspects of your marketing strategy.