- Digital Marketing
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Our experts at Game Marketing Genie use AI and machine learning to buy digital advertising space in real-time, instead of going through human negotiations and pre-set prices. Our goal is to maximize efficiency and transparency to both the advertiser and the publisher. Our programmatic advertising strategies work across a wide selection of digital channels, including display, mobile, video and social, and is done through real-time auctions wherever transactions are made.
Reach a more targeted gaming audience for less, with proven tracking, attribution and optimization. Start a conversation with the experts at Game Marketing Genie to know more!
Automated, data-driven advertising in real-time.
Programmatic advertising works by using sophisticated algorithms to match a website visitor with an advertisement. Each time you load a website, advertisers bid for your attention – based on cookies, location and whether you’re returning. This process is automated and hands-off for the advertiser. However, Game Marketing Genie does not have the “set it and forget it” mentality. Our algorithms are backed up by human monitoring to ensure best performance.
Programmatic advertising is extremely cost-effective for two reasons – it’s mostly automated and it allows an extremely targeted approach. With niche targeting and budget requirements, it will only show your advertisement to the niche player groups you specify. You don’t need to understand demand-side platform and data management platforms to make this work. Bring us your product, tell us who you want to target and we will make it happen.
Game Marketing Genie’s experience and expertise is focused on ensuring that brands associated with us have their ads displayed on appropriate publisher sites. Brand reputation is priceless and it can be damaging to have your ads appear on videos or sites you’d rather not be associated with. It’s not worth gambling with your company’s future – just trust the experts to do it right. Let us unleash the enormous potential your business holds to thrive.
Our experience cuts across many industries and markets.
Superior advertising starts with a data-driven approach that includes transparency and control. Learn more about how programmatic advertising works with the right gaming marketing agency at Game Marketing Genie.
If you set clear objectives, you can easily measure results, and at the same time, easily stay focused. Once you partner with Game Marketing Genie, our unique AI platform handles negotiation with advertisers and ad placements, and sets bids – supported by human monitoring to ensure optimal performance and results.
Our experts run a real-time bidding (RTB) campaign to achieve the best results, by optimizing your creatives, ads, and other variables at all levels. We then test every variable possible while running RTB programmatic ads. Based on optimization and testing different ad sizes, our platform picks out your programmatic direct partners.
Our programmatic AI-based platform allows 100% workflow automation and acceleration. We measure the performance of your publishers and see how well they did in terms of KPIs and primary metrics. Based on the campaign analysis, our experts tweak your creatives, bid, and other variables - and run it again.
We have worked with great companies of all sizes
Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.
Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .
Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.
Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.
Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.
I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!
Frank F, Word Crossy
Engaging with us gives you the assurance that you are working with a globally awarded game marketing agency.
Numbers don’t lie! In 2021, 88% of digital display marketing in the US is projected to be done via programmatic advertising. It’s time to turn to programmatic for your campaigns. Talk to the Game Marketing Genie experts to learn more.
Don’t rely on just a few major networks. Game Marketing Genie connects you with ALL best fit media outlets which bring their own unique traffic capabilities, enhance your cross-platform advertising campaigns, and are adjusted in real time for the best performance.
We offer custom packages that are designed to fit most budgets. With the help of our programmatic advertising services, you can reach more than 90% of your target demographic. Our advanced DSP has targeted data points from numerous data providers. We can create the strategy and optimize the solution — from idea through to result. Get more reach through our programmatic advertising services.
The answer is simple - precise targeting. With programmatic advertising, you’re able to fine-tune your campaigns to reach your target players with the right ad at the right time. This means that your money is being spent on the people most likely to convert. Another advantage is transparency and insight - you’re able to see what is and isn’t working.
Programmatic advertising isn’t limited to any specific type of media. Advertisers can now buy inventory on social, display, video, audio, and even streaming television.
In a real-time auction, buyers bid and usually the highest bid wins - paying the price of the second-highest bid. How the seller determines the winner is however not disclosed, with the purpose to maximize profits for the seller while at the same time respecting other business decisions.
No, within the programmatic ecosystem, buyers and sellers always transact impression-by-impression.
Now that your programmatic advertising is taken care of, Game Marketing Genie can help you optimize other aspects of your marketing strategy.