- Digital Marketing
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We take a goal-oriented approach to creating content. Our campaigns are one-time efforts and actions that align around a single goal to produce tangible results for gaming brands. We tie back our campaigns to your game marketing content strategy and support at least one of the business objectives you want to achieve from your content marketing efforts. This helps you develop exciting and meaningful relationships with your players.
One of the most incredible things about content marketing is its flexibility! You can create a customized gaming content campaign and share it across multiple platforms. Book a session with our experts to learn more.
We create content marketing campaigns that turn heads and spark engagement, every step of the way!
Well-written content can be a powerful magnet for new players. Data always drives Game Marketing Genie's content strategies — we conduct keyword research to discover what people are searching for in your industry and then write content, including webpages, blogs, videos, and images, which appeals to both SEO-crawlers and readers.
Quality content isn’t worth much if it doesn’t land impressions. The Game Marketing Genie specialists are masters of SEO - we can help select keywords to rank for, optimize your website, devise a pay-per-click advertising campaign, and much more. This is done to increase organic traffic and presence on search engine result pages.
Game Marketing Genie can help you keep pace with the fast-moving digital space by automating various aspects of marketing for the campaign — from publishing content or resharing it. We can also measure the impact of your content through tangible metrics, like your conversion rate, to monitor the performance of the campaign and report on it.
Our experience cuts across many industries and markets!
Is it easy to create a stellar content campaign? Not quite. But is it possible with Game Marketing Genie? You bet, and that’s what you’ll get once you partner up with us!
Before the experts get on to content, craft an offer or even think about your marketing funnel, we first start by narrowing down exactly who you're marketing to. This critical step helps us build the foundation of your content marketing campaign. We consider various elements, including demographic and analytics, to learn who is converting.
Once our experts have clearly defined your players, they begin creating your content. This could be written content (blog, social media post, press release), an image (memes, infographics, and more), or a video. We keep your target players in mind as we create content and include your offer or CTA that entices your prospects to make a connection with you.
We promote and distribute your content to those who will want to buy your game. Our experts use numerous ways to get your information out to your players, including sharing on social media, your email list, getting mentions from bloggers or journalists, sponsored posts, ads, and guest blogging.
We have worked with great companies of all sizes!
Recyclings Run is an endless runner game, developed in conjunction with the Recyclings line of toys. In Recyclings Run, players collect bottle caps to create new characters and can unlock new accessories for their characters by collecting currency.
Monstrum 2 is the long-awaited multiplayer sequel to the smash hit survival horror game Monstrum. Players must explore Sparrowlock, a procedurally-generated sea labyrinth, while figuring out how to escape as deadly monsters hunt them down — who are also playable!
AO Tennis Smash is the official game of the Australian Open. In this 3D tennis game, users play as avatars that take to the courts at the Australian Open and swipe their way to victory with vicious topspin, biting slices, and powerful flat shots.
Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.
Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .
Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.
Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.
Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.
I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!
Frank F, Word Crossy
We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.
Marc Gamet, Kuak Pty. Ltd.
Game Marketing Genie and our account manager had excellent communication with us and were a pleasure to consult with. We appreciate the step-by-step process they enacted and believe they acted professionally when working on our campaign. For anyone considering working with GMG, we'd recommend that they definitely make contact!
Corporate Piranha Entertainment Pty. Ltd.
The team at Game Marketing Genie was very dependable. We always got answers to our questions, and they handled all requests well during the campaign. Working with GMG helped us understand the potential for our game, which in turn helped us put plans in place. Any brands considering GMG for their next campaign should reach out to find out what they can do for you.
Arjun Gopal, Headstart International
Game Marketing Genie knows that while marketing can bring in players, retention is key to a game's longevity. We would recommend that other gaming studios try out their services as they are very experienced in the game marketing industry.
Jimmy Lin, Junkfish
Working with us gives you the assurance that you are working with a globally awarded game marketing agency.
Game Marketing Genie can create content marketing campaigns that drive new growth and build your brand. With our perfected approach, we can put together a marketing plan that uses the most effective types of content for your business goal to generate new leads and improve your ROI.
Our team can fit in wherever you want us to be. Whether you require a brand new content strategy or an expert opinion on the current one, we are just a call away. Speak with one of our experts to accelerate your success. Get the best answers directly from the professionals within 24 hours (or faster!).
There can be no all-encompassing answer to this question except to say that a campaign should include content that your players will find relevant and useful - and most importantly has the same goal and vision. At Game Marketing Genie we use a multi-pronged approach to curate the most relevant content across channels. These include blog posts, articles, eBooks, infographics, microsites, videos, courses, case studies, newsletters, visuals, and various forms of interactive content.
Well, that’s a hotly debated question! The experts at Game Marketing Genie suggest short-form content for social media channels where the audience is flying fast and taking in loads of content. Long-form content tends to perform better on the search and helps establish the expertise.
Once you get the ball rolling on your campaign, your brand is in the hands of your audience! You can’t “control” what’s said about it. But the experts at Game Marketing Genie can help you join the conversations, and add value.
A call to action (CTA) is a prompt that urges the viewer to take a specific action. A call to action is typically written as a command, such as “Buy Now” or “Shop”. In a content marketing campaign, a CTA generally takes the form of a button or link.
Now that your content marketing campaign is taken care of, Game Marketing Genie can help you optimize other aspects of your marketing strategy.