There can be no all-encompassing answer to this question except to say that a campaign should include content that the target audience will find relevant and useful - and most importantly has the same goal and vision. At Game Marketing Genie we use a multi-pronged approach to curate the most relevant content across channels. These include blog posts, articles, ebooks, info-graphics, microsites, videos, courses, case studies, newsletters, visuals, and various forms of interactive content.

Well, that’s a hotly debated question! The experts at Game Marketing Genie suggest short-form content for social media channels where the audience is flying fast and taking in loads of content. Long-form content tends to perform better on the search and helps establish the expertise.

Once you get the ball rolling on your campaign, your brand is in the hands of your audience! You can’t “control” what’s said about it. But the experts at Game Marketing Genie can help you join the conversations, and add value.

A call to action (CTA) is a prompt that urges the viewer to take a specific action. A call to action is typically written as a command, such as “Buy Now” or “Shop”. In a content marketing campaign, a CTA generally takes the form of a button or link.