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While most game marketing agencies will tell you email marketing is old-school, the truth is that it works! At Game Marketing Genie, we get subscribers to your mailing list, enticing them with uniquely crafted emails which convert them into high-value customers. Our email marketing strategies help gaming studios directly reach prospective players’ inboxes, giving you a much higher ROI than other inbound marketing techniques.
Use the power of data to craft email strategies that convert subscribers into loyal players. Learn more from the Game Marketing Genie experts!
Stay on top of the evolving email marketing trends.
Most customers on email subscriber lists rarely respond to brand emails that contain generic copy. Based on the detailed profile of your target players, our creative team of experts create copy that is engaging, effective, and enticing. The more personalized the communication, the more likely they are to respond.
Creating emails is just one part of the story. It is essential to manage your audience to make them fit the customer profile and target demographic for your brand. Running an email campaign for an uninterested demographic is futile. By connecting with the right people at the right time, our email marketing strategy is an end-to-end process that gets results.
Game Marketing Genie reduces your team's workload by setting processes in advance that automate your brand’s email marketing workflow from start to finish. Along with setting up your email campaigns and scheduling your communication based on a meticulously planned calendar, we also provide any additional support if required.
Our experience cuts across many industries and markets.
Expand the reach of your email marketing strategy for an improved ROI and higher player loyalty, with active support from our experts.
This involves two main parts — finding your target demographic based on your business goals and finding the brand values that resonate with them. Our expert team builds a framework for your email marketing strategy based on this. This includes different content for different campaigns and acts as a broad blueprint for the duration of your campaigns.
Based on our discoveries, our creative and marketing team collaborate to craft each email based on the desired outcomes. This includes the actual content of the emails and when and where to share them. The creative team ensures that every communication reflects the tone and voice that your brand represents.
Once your email marketing strategy is implemented, it is essential to periodically look at the analytics to obtain a concrete path forward while also going back to the drawing board for tweaks. Our industry-leading research helps reduce unnecessary expenses and guarantees efficient results every time.
We have worked with great companies of all sizes!
Recyclings Run is an endless runner game, developed in conjunction with the Recyclings line of toys. In Recyclings Run, players collect bottle caps to create new characters and can unlock new accessories for their characters by collecting currency.
Monstrum 2 is the long-awaited multiplayer sequel to the smash hit survival horror game Monstrum. Players must explore Sparrowlock, a procedurally-generated sea labyrinth, while figuring out how to escape as deadly monsters hunt them down — who are also playable!
AO Tennis Smash is the official game of the Australian Open. In this 3D tennis game, users play as avatars that take to the courts at the Australian Open and swipe their way to victory with vicious topspin, biting slices, and powerful flat shots.
Word Crossy is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.
Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.
Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.
Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .
Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.
Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.
Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.
TIKS is a workplace safety company based out of Australia that has developed their own visitor management system (VMS) solution to counter COVID-19 and other issues.
I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!
Frank F, Word Crossy
We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.
Marc Gamet, Kuak Pty. Ltd.
Game Marketing Genie and our account manager had excellent communication with us and were a pleasure to consult with. We appreciate the step-by-step process they enacted and believe they acted professionally when working on our campaign. For anyone considering working with GMG, we'd recommend that they definitely make contact!
Corporate Piranha Entertainment Pty. Ltd.
The team at Game Marketing Genie was very dependable. We always got answers to our questions, and they handled all requests well during the campaign. Working with GMG helped us understand the potential for our game, which in turn helped us put plans in place. Any brands considering GMG for their next campaign should reach out to find out what they can do for you.
Arjun Gopal, Headstart International
Game Marketing Genie knows that while marketing can bring in players, retention is key to a game's longevity. We would recommend that other gaming studios try out their services as they are very experienced in the game marketing industry.
Jimmy Lin, Junkfish
Get the game marketing strategies you need by working with a globally awarded game marketing agency.
Email marketing offers your brand and game the opportunity to grow organically within a specific segment of players, prompting them to advance from the awareness stage of the product lifecycle to the retention stage.
Game Marketing Genie can create customized email layouts for your gaming brand that drive engagement and clicks. From promo codes and personalized offers to automated updates and timely discounts, our team uses data to optimize your content for your players. We will segment your playerbase, personalize your communication, automate your messages based on audience behavior, and never miss a good opportunity to master your game marketing strategy.
Speak with one of our experts to discover how email marketing strategies can accelerate your success. Get an answer directly from our team within 24 hours (or faster!).
This is not recommended as audiences in a purchased subscriber list haven’t asked for your promotions. Instead of this negative association, we recommend discovering subscribers through data and using email marketing to connect with them.
Our experts conduct a thorough audit of your brand and make a decision on the different types of campaigns to be run. This detailed brand audit is designed to discover the best practices for every specific brand.
There is no one-size-fits-all approach to content creation and we are confident that our experts can create any content that we see fit for your brand. Based on the content that works best, we create further workflows and strategies.
Yes, we can. We run large multi-variable tests to understand the impact of various factors including audience segments, delivery time, content, and CTAs. This gets replicated across the campaign for an increased open rate.
Now that your email marketing is taken care of, Game Marketing Genie can help you optimize other aspects of your marketing strategy.