Market Your Way To Your Players' Inboxes

Get unique solutions to stand out amidst the clutter of your customers’ inbox. Our experts can help optimize your email marketing strategy to convert passive subscribers into loyal customers. 

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Connect and Communicate

While most game marketing agencies will tell you email marketing is old-school, the truth is that it actually works! At Game Marketing Genie, we get subscribers to your mailing list, enticing them with uniquely crafted emails which convert them into high-value customers. Our email marketing strategies help gaming studios reach prospective players’ inboxes directly, giving you a much higher ROI than other inbound marketing techniques.
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Use the power of data to craft email strategies that convert subscribers into loyal players. Learn more from the Game Marketing Genie experts!

Why Game Marketing Genie?

Stay on top of the evolving email marketing trends.

Efficient Copy That Works

Most customers on email subscriber lists rarely respond to brand emails that contain generic and uninteresting copy. Based on the exact profile of your target players, our creative team of experts design copy that is engaging, effective and enticing. The more personalized the communication, the more likely they are to respond.

Getting Started

Right Distribution Strategy

Creating emails is just one part of the story. Managing your audience to make them fit the customer profile and target demographic for your brand is essential. Running an email campaign for an uninterested demographic is futile. By connecting with the right people at the right time, our email marketing strategy is an end-to-end process that gets results.

Automation

By setting processes in advance that automate your brand’s email marketing workflow from start to finish, Game Marketing Genie reduces your team’s workload. Along with setting up your email campaigns and scheduling your communication based on a meticulously planned calendar, we also provide any additional support if required.

Solutions for Businesses of All Sizes

Our experience cuts across many industries and markets.
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unsw
cl4
skylanders
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nerdgames
speedbuilder
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activision
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conned games
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sneaker
cardboardkeep
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nesmaker
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lazygiant
kgg
climatecrisis
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goldfire
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Expand the reach of your email marketing strategy for an improved ROI and higher player loyalty, with active support from our experts.

Combine the Best of Design, Distribution and Execution
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Finding Your Voice

This involves two main parts – finding your target demographic based on your business goals and finding the brand values that resonate with them. Our team of experts build a framework for your email marketing strategy based on this. This includes different content for different campaigns and acts as a broad blueprint for the duration of your campaigns.

Designing Your Communication

Based on the discoveries made, our creative and marketing team collaborate to craft each email based on the desired outcomes. This includes the actual content of the emails as well as when and where to share them. The creative team ensures that every communication reflects the tone and voice that your brand represents.

Optimizing the Process

Once your email marketing strategy is implemented, it is essential to periodically look at the analytics to obtain tangible observations and go back to the drawing board for tweaks. These are implemented across the entire campaign. Our industry-leading research helps reduce any unnecessary expenses and guarantees an efficient campaign, every time.

Our Case Studies

We have worked with great companies of all sizes!
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Word Crossy

Infinity Heroes is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.

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Infinity Heroes

Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.

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Heading Out Hair & Beauty

Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.

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Skylanders Ring of Heroes

Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .

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Owls & Vowels

Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.

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Roffles

Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.

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Red Apple Reading

Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.

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TIKS

TIKS is a workplace safety company based out of Australia that has developed their own visitor management system (VMS) solution to counter COVID-19 and other issues.

I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!

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Frank F, Word Crossy

Awards and Recognition

Engaging with us gives you the assurance that you are working with a globally awarded game marketing agency.
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Make an Impact With Email

Email marketing offers your brand and game the opportunity to grow organically within a specific segmented set of players, prompting them to advance from the awareness stage of the product lifecycle to the retention stage.

Our Partners
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Get Started With
Email Marketing

Game Marketing Genie can create customized email layouts for your gaming brand that drive engagement and clicks. From promo codes and personalized offers to automated updates and timely discounts, our team uses data to optimize your content for your players. We will segment your playerbase, personalize your communication, automate your messages based on audience-behavior, and never miss a good opportunity!

Speak with one of our experts to discover how email marketing strategies can accelerate your success. Get the best answers possible directly from the professionals within 24 hours (or faster!).

Frequently Asked Questions

Related Services

Now that your email marketing is taken care of, Game Marketing Genie can help you optimize other aspects of your marketing strategy.

Digital Advertising 

We offer targeted, data-driven end-to-end digital advertising strategies and campaign management services that includes keyword research, ad creation, landing page creation, and reporting
on performance.
 

Influencer Marketing

We run meaningful data-driven influencer campaigns to build your brand, drive social engagement, and meet the goals you have - wherever you are in the world, to meet your
target audience.
 

Content Marketing

We target players using custom techniques designed to reach them at the right time. We create and promote content that attracts and retains audience attention, with the objective of steering traffic towards your website.