End-to-End Solutions for Marketing Success

Our data-driven marketing strategies will help you translate your traffic and leads into loyal players, thereby setting you up for accelerated growth.

Strategies That Deliver Results

Game Marketing Genie strategies involve taking the core tenets of marketing — segmentation, targeting, positioning — and creating personalized game marketing strategies specific to target markets. Based on understanding your audience and business marketing goals, we ensure that our strategies shape the functioning of marketing, sales, and R&D teams.

Market your way to success with Game Marketing Genie. Strategize to give your game the best shot in the marketplace.

Why Game Marketing Genie?

Unparalleled expertise in modern marketing

Mastering Digital

Digital marketing is a constantly evolving world that requires specific expertise to formulate an end-to-end strategy for success. Our game marketing specialists give every game the attention to detail it needs to thrive online.

Getting Started

Working With Data

Our data analytics and evidence-based approach enable us to constantly tweak and improvise even the smallest details for the best chance of success. This is why so many gaming brands around the world trust our expertise!

Analyzing & Reporting

With our team's detailed performance analysis and ability to work backward from a fixed deadline, all small marketing expenses across every channel are closely regulated and modified to get the maximum reach for your game marketing campaign.

Solutions for Businesses of All Sizes

Our experience cuts across many industries and markets.

A customized marketing plan designed by the Game Marketing Genie experts is the best investment you can make for your game.

Actionable Insights And Creative Storytelling

Developing Framework

Before we get into specific strategies and decisions, our team will get to know your business values, goals, and milestones. We do this to create a structured outline within which we curate our game marketing strategies for you.

Building Strategy

Based on your established business and marketing goals, the experts at Game Marketing Genie craft specific strategies based on the social platforms and marketing spend required to achieve them.

Forming Partnerships

The team at Game Marketing Genie works hand-in-hand with brands while executing marketing strategies. We also provide clients with the necessary support once these strategies are implemented, always the way until the campaign is complete.

Our Case Studies

We have worked with great companies of all sizes!

Recyclings Run

Recyclings Run is an endless runner game, developed in conjunction with the Recyclings line of toys. In Recyclings Run, players collect bottle caps to create new characters and can unlock new accessories for their characters by collecting currency.

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Monstrum 2

Monstrum 2 is the long-awaited multiplayer sequel to the smash hit survival horror game Monstrum. Players must explore Sparrowlock, a procedurally-generated sea labyrinth, while figuring out how to escape as deadly monsters hunt them down — who are also playable!

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AO Tennis Smash

AO Tennis Smash is the official game of the Australian Open. In this 3D tennis game, users play as avatars that take to the courts at the Australian Open and swipe their way to victory with vicious topspin, biting slices, and powerful flat shots.

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Word Crossy

Word Crossy is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.

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Infinity Heroes

Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.

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Heading Out Hair & Beauty

Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.

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Skylanders Ring of Heroes

Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .

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Owls & Vowels

Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.

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Roffles

Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.

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Red Apple Reading

Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.

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TIKS

TIKS is a workplace safety company based out of Australia that has developed their own visitor management system (VMS) solution to counter COVID-19 and other issues.

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I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!

Frank F, Word Crossy

We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.

Marc Gamet, Kuak Pty. Ltd.

Game Marketing Genie and our account manager had excellent communication with us and were a pleasure to consult with. We appreciate the step-by-step process they enacted and believe they acted professionally when working on our campaign. For anyone considering working with GMG, we'd recommend that they definitely make contact!

Chris Christou,
Corporate Piranha Entertainment Pty. Ltd.

The team at Game Marketing Genie was very dependable. We always got answers to our questions, and they handled all requests well during the campaign. Working with GMG helped us understand the potential for our game, which in turn helped us put plans in place. Any brands considering GMG for their next campaign should reach out to find out what they can do for you.

Arjun Gopal, Headstart International

Game Marketing Genie knows that while marketing can bring in players, retention is key to a game's longevity. We would recommend that other gaming studios try out their services as they are very experienced in the game marketing industry.

Jimmy Lin, Junkfish

Awards and Recognition

Engaging with us gives you the assurance that you are working with a globally awarded game marketing agency.

Be Found by Your Target Audience

There is no point in having a video game that offers players exactly what they want if they can’t find it. Every step in the product life cycle requires marketing, from launching a game to improving customer retention. Educating audiences about your brand, game, and merits is where our experts come in.

Our Partners

Get the Right Game Marketing Strategy

Creating a high-level strategy to market your game effectively requires expertise. With customized plans formulated purely for your brand and game, we bring marketing theories to life and deliver your message to the right players in the right place at the right time.

Speak with one of our experts to discover how our game marketing strategies can get your game the visibility it needs. Get the best answers directly from the professionals within 24 hours (or faster!).

Frequently Asked Questions

What platforms are the best to market on?

There is no one-size-fits-all solution that works across platforms to market your game or brand. Based on demographics, geographies, and various other factors, your players will respond differently. Our detailed analysis of your brand and its markets helps us frame specific strategies for each.

Can you help improve our existing strategy?

As end-to-end strategies are extremely customized, it is usually best to let us come in and start from scratch. However, there are exceptions when a complete overhaul isn’t necessary and strategies can be adapted.

Can an existing marketing strategy be scaled?

An existing strategy, either yours or ours, can be restructured and reintroduced on a larger scale. Get in touch with our experts for the best practices of scaling strategies.

Can you guarantee results?

While nobody can predict results, we think our expertise, processes, and attention-to-detail enable us to come extremely close to the best possible outcomes when it comes to game marketing strategies.

Related Services

Now that your overall game marketing strategy is taken care of, Game Marketing Genie can help you optimize additional marketing practices.

Social Media Strategy

We put your company in an optimal position to tap into the rich interactions that naturally occur in social media platforms, and show you how to leverage them to increase brand reputation and awareness.

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Content Marketing

We target players using custom techniques designed to reach them at the right time. We create and promote content that attracts and retains audience attention, with the objective of steering traffic towards your website.

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Digital Advertising

We offer targeted, data-driven end-to-end digital advertising strategies and campaign management services that includes keyword research, ad creation, landing page creation, and reporting
on performance.

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