Search Advertising

Search advertising (also known as pay-per-click marketing or sponsored ads) is an incredibly effective way to get your brand in front of people who want your product. Conduct smart research, place a tactical bid, and drive your cost-per-lead down — while increasing traffic to your website.

How Search Advertising Works

Most people associate search advertising through Google Ads (formerly Google Adwords), one of the platforms that allow people to create search ads. You choose keywords, create an ad and bid what you’re willing to pay for a click. The platform shows your ads to the best audience and you only pay for clicks. Sounds simple — but choosing the right keywords and crafting the best ad copy is a skill that takes time to learn.

Data-driven Process

It’s not about throwing keywords at the problem and hoping one sticks. We use deep expertise and data tools to select long-tail keywords that are likelier to bring you relevant traffic, not just vanity clicks. We run A/B tests to narrow down on the best ad creative. With near-instant results, we can perfect your ads to save you money and increase your relevant traffic.

Google Ads or Apple Search Ads?

We can pick the best search advertising platform based on your product and your goals. We have experience in both platforms for brand promotion, lead generation ads and app promotion strategies. All of our work is highly targeted and ensures you have direct control over your budget.

 

Want to know more, write to us!