Game Marketing Genie

YouTube is officially the most-visited website globally in 2022, with a whopping 8,184,698,651 users as their monthly search traffic! It is an incredible platform for visual products, such as video games. Through your YouTube channel, you can share engaging playthroughs, unique features, and the intriguing universe of your games. These videos will entice your target audience, compelling them to download your game.

A successful YouTube channel requires closely examining your content's performance. Mindlessly uploading videos without knowing the audience's likes and dislikes won't yield fruitful results. YouTube's native analysis tool helps Youtubers analyze their performance and tweak the content accordingly. Using YouTube analytics will help you progress and become a successful gaming YouTuber.

With the advent of new digital marketing strategies, advertising costs have skyrocketed. Today, gaming brands have to pay an excessive amount to market their games, acquire new players, and establish brand authority.

Fortunately, there are multiple ways to make advertising cost-effective and generate a high return on advertising spend (ROAS). One of the most effective methods to reduce your ad spend is by optimizing your customer acquisition costs (CAC).

In this blog, let's learn what CAC is and how optimizing it can positively impact your advertising spend!

The global gaming market will be worth over $250 billion by 2025 according to PR Newswrite. Without a doubt, the gaming population is increasing worldwide. While this is a positive signal for all gaming brands, many studios fail to reach their target audience due to ineffective marketing strategies. The truth is that the competition is at an all-time high, and you need to go the extra mile to spread the word about your video game.

And if you’re looking for intelligent ways to increase your game’s visibility, you’ve landed at the right place! In this blog, we’ll shed light on popular, successful game marketing campaigns you can take inspiration from — it’s always worth learning from the best! First, let’s explore what the current game market looks like.

NFTs, or non-fungible tokens, are irreplaceable assets giving users authority over digital assets, like artwork or music. NFTs thrive in communities. These communities are spaces where like-minded people with immense interest in NFT and metaverse reside. Members share ideas, promote their digital assets, purchase appealing NFTs, and collaborate and support each other.

One of the most notable NFT communities is the Bored Ape Yacht Club. The BAYC Discord server has over 168,000 members, and the NFT project has the most impressive track record of growth.

Figure 1: BAYC's Discord server. Source: Discord

If you want to create the biggest NFT gaming community like BAYC, you've come to the right place. Here are ten effective ways to encourage game players to join your NFT gaming community.

Indie games often have it rough. Not all of them will be the next Stardew Valley or Minecraft. But that doesn't mean you shouldn't give your marketing a red hot go because your game exists for a reason. Maybe you found a niche in the market. Perhaps you have your own twist on a similar theme. Or it could be the case that your game just needs to be out there in the world!

That's why indie game marketing exists — to get your game out there. And we'll help you with our complete indie game guide collection. Let's get started.

Instagram is users' go-to platform for consuming visual content. The platform's virtual footfall is skyrocketing, with Meta continuously releasing interesting features like Reels. Instagram is the place to be, specifically for gaming brands. Innovative game play-through videos, pictures of in-game items and characters, and weekly IG Live interactions will significantly boost your download rate.

Most gamers are avid IG users since platforms like Instagram are created for the 25-34 age group, and an average US gamer is 33 years old (source: Intenta). Therefore, Instagram is the best platform to reach your gaming audience and spread the word about your engaging game.

Here are the top 10 Instagram marketing tips to boost your download rate and get a high return on investment.

User-generated content, popularly known as UGC, is a modern-day word-of-mouth recommendation. But what is UGC? UGC is the unpaid or unsponsored social media posts that users upload praising a brand’s product or service. It impacts the purchasing decisions of almost 80% of customers since it isn’t the brands self-praising themselves but the daily users raving about the products (source: Nosto). Therefore, UGC plays a crucial role in convincing potential buyers to make the purchase.

Many businesses invest in UGC marketing as it builds awareness, boosts credibility, and skyrockets conversions. More importantly, UGC helps establish brand loyalty and grows the community. Since the UGC-producing customers are active participants in your brand’s growth, they are highly likely to stick with you for longer.

Here are nine brilliant ways to gently nudge your customers to churn out social media content around your brand.

Organic marketing is great as it has little effect on your budget. However, it cannot get the same results as that of a paid advertising campaign. These two formats should be used in conjunction, but many smaller gaming studios are hesitant to invest in paid ads due to the spend required.

Well, we’re here to tell you that paid advertising is worth it and can help you generate what you spent on the advertising and more!

According to a survey by Meta, 87% of customers followed a call-to-action (CTA) after seeing an ad on Instagram. Instagram ads are one of the most efficient ways to increase your game download rate and get a higher return on investment. And they're part of our core paid services at Game Marketing Genie. These paid ads appear as usual Instagram posts, except they have a "sponsored" label and CTA buttons or links. And they often appear on Stories, feed, and the Explore page.

In this blog, we're diving deep into why IG ads should be an indispensable part of your social media marketing plan and how to create effective IG ads.

Figure 1: Instagram ads. Source: Forbes