Simplifying Data Efficiently

Create a trusted data foundation for your business. We can help you gain insights by unifying your data to strengthen customer relationships across every touchpoint with our data management services.

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Get the Most Out of Your Data 

A data management platform (DMP) is a centralized platform to collect, organize and activate first, second, and third-party audience data from various sources, including online, mobile, offline, and others. Game Marketing Genie experts believe that DMPs are the backbone of data-driven marketing and allow businesses to gain a holistic, 360-degree understanding of existing and potential audiences across CRM, search, social, display, and analytics. We use big data and sort and convert it into a usable form for effective data-driven marketing campaigns. 
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Using data to personalize the user experience is a great way to build a relationship with players by focusing on what they want and need. Let our experts show you how.

Why Game Marketing Genie?

Empowering deeper, more insightful customer data.

Data Management

Game Marketing Genie experts work on various platforms to provide a single view of your customers across all offline, online, and mobile channels. This enables access to your first, second, and third-party data and vast audience data to help us develop detailed insights across thousands of consumer attributes. We then use these insights to more effectively communicate with existing customers, and find new prospects that match your criteria.
Getting Started

Customize Your Audience

Game Marketing Genie connects you with platforms that have thousands of built-in segments to help customize critical audiences based on your exact marketing needs. You can automate your audience model creation and analyze real-time streams of device-linked data. You can even adapt your segments to reflect changes in consumer media and buying behavior, consumer path-to-purchase, audience composition, and market dynamics to catapult your business.

Expertise Across Platforms

Connecting with your audience in the right places at the correct times is essential. Our experts pick the best-suited marketing data management platforms to help you activate audience data in real-time across all devices and digital media, including search, social, email, website, and content personalization. We have expertise in various popular platforms, including Adobe Audience Manager, Audience Studio, Oracle BlueKai, Tealium Audience Stream, and Segment.

Solutions for Businesses of All Sizes

Our experience cuts across many industries and markets.
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Marketing DMPs are robust solutions that help marketers take control of their audience data and turn information into insights to drive high-performing marketing campaigns. Learn more from our experts.

Redefining the Contours Of Data Management
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Organization

Our experts will start by organizing your first-party audience data into categories and classifications specific to your users. After discussion, we will define and decide how you want your data collected before deploying a DMP. Once the data is organized into segments, we will use the information to build audiences for specific marketing campaigns.

Insights

Our experts analyze your data in small batches to determine customer patterns, trends, and intent. We then generate an audience profile report to give you an in-depth view of the characteristics and interests of each audience that has been built on the platform. This information will also prove beneficial to informing your future creative and messaging.

Activation

The final step is to activate the data by putting it to work. This relies on the DMP having integration and open APIs with other platforms, so you can seamlessly transport the audiences you build in the DMP to DSPs, SSPs, and beyond. We will then connect your DMP to the content management system (CMS) to adjust the content of your website.

Our Case Studies

We have worked with great companies of all sizes!
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Word Crossy

Word Crossy is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.

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Infinity Heroes

Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.

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Heading Out Hair & Beauty

Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.

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Skylanders Ring of Heroes

Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .

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Owls & Vowels

Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.

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Roffles

Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.

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Red Apple Reading

Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.

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TIKS

TIKS is a workplace safety company based out of Australia that has developed their own visitor management system (VMS) solution to counter COVID-19 and other issues.

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AO Tennis Smash

AO Tennis Smash is the official game of the Australian Open. In this 3D tennis game, users play as avatars that take to the courts at the Australian Open and swipe their way to victory with vicious topspin, biting slices, and powerful flat shots.

I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!

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Frank F, Word Crossy

We had a great collaboration with the Game Marketing Genie team, with aligned incentives that helped us grow. It was a true partnership. We encourage other brands to get in touch and explore what they can do for you.

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Marc Gamet, Kuak Pty. Ltd.

Game Marketing Genie and our account manager had excellent communication with us and were a pleasure to consult with. We appreciate the step-by-step process they enacted and believe they acted professionally when working on our campaign. For anyone considering working with GMG, we'd recommend that they definitely make contact!

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Chris Christou,
Corporate Piranha Entertainment Pty. Ltd.

The team at Game Marketing Genie was very dependable. We always got answers to our questions, and they handled all requests well during the campaign. Working with GMG helped us understand the potential for our game, which in turn helped us put plans in place. Any brands considering GMG for their next campaign should reach out to find out what they can do for you.

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Arjun Gopal, Headstart International

Game Marketing Genie knows that while marketing can bring in players, retention is key to a game's longevity. We would recommend that other gaming studios try out their services as they are very experienced in the game marketing industry.

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Jimmy Lin, Junkfish

Awards and Recognition

Engaging with us means that you are working with a globally awarded game marketing agency.
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Unleash Your Competitive Advantage

Our expertise turns big data from your players into actionable competitive insights to help you gain an edge. Get in touch with the Game Marketing Genie experts to learn more.

Our Partners
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Get Started On
Data Management Platform 

Collecting, analyzing, managing, and acting on first, second, and third-party data is challenging. With increasing competition and ever-increasing consumer ad blindness, brands today must find ways to reach precisely defined audiences with relevant messages at the right time in the purchase funnel or risk losing sales to competitors. For this, you would need the right tool to manage your critical audience data assets. 

Leverage Game Marketing Genie’s ability to collaborate across teams and channels with an integrated view of the customer, context, and content to create better experiences for your customers. Get on board today!

Frequently Asked Questions

Related Services

Now that your content and data management platform optimization is taken care of, our team can help you optimize other aspects of your game marketing strategy.

Analytics Optimization

Anchored by Adobe and Google Analytics certified experts, we can collect, examine, and interpret data from the best available tools and refine your game marketing strategies.
 

Tag Management 

We help you collect and consolidate data to track user behavior on your website using tag management tools. We optimize your setup and help you harvest the most relevant data.
 

Audience Segmentation

We optimize your website with segmentation and retargeting strategies that attract the right users at the right time. This leads to more engagement, sales, loyalty, and ROI.