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A data management platform (DMP) is a centralized platform to collect, organize and activate first, second, and third-party audience data from various sources, including online, mobile, offline and others. Game Marketing Genie experts believe that DMPs are the backbone of data-driven marketing and allow businesses to gain a holistic, 360-degree understanding of existing and potential audiences across CRM, search, social, display and analytics. We use big data and sort and convert it into a usable form, for effective data-driven marketing campaigns.
Using data to personalize the user experience is a great way to build a relationship with players by focusing on what they want and need. Let our experts show you how.
Empowering deeper, more insightful customer data.
Game Marketing Genie experts work on various platforms to provide a single view of your customers across all offline, online and mobile channels. This enables access to your first-, second- and third-party data, as well as vast audience data, to help us develop detailed insights across thousands of consumer attributes. We then use these insights to more effectively communicate with existing customers, and find new prospects that match your criteria.
Game Marketing Genie connects with platforms that have thousands of built-in segments to help you customize key audiences based on your exact marketing needs. You can automate your audience model creation and analyze real-time streams of device-linked data. You can even adapt your segments to reflect changes in consumer media and buying behavior; consumer path-to-purchase; audience composition; and market dynamics to catapult your business.
Connecting with your audience in the right places at the right times is important. Our experts pick out the best-suited data management platforms to help you activate audience data in real-time across all devices and digital media, including search, social, email, website and content personalization. We have expertise in a range of popular platforms including, Adobe Audience Manager, Audience Studio, Oracle BlueKai, Tealium Audience Stream and Segment.
Our experience cuts across many industries and markets.
DMPs are powerful solutions that help marketers take control of their audience data, and turn information into insights to drive high-performing marketing campaigns. Learn more from our experts.
Our experts will start by organizing your first-party audience data into categories and classifications, specific to your users. After discussion, we will define and decide how you want your data organized, before deploying a DMP. Once the data is organized into segments, we will use the information to build audiences for specific marketing campaigns.
Our experts analyze your data, in small batches, to determine customer patterns, trends and intent. We then generate an audience profile report to give you an in-depth view of the characteristics and interests of each audience that has been built in the platform. This information will also prove beneficial to inform your future creative and messaging.
The final step is to activate the data by putting it to work. This relies on the DMP having integration and open APIs with other platforms, so that the audiences you build in the DMP can be seamlessly transported to DSPs, SSPs, and beyond. We will then connect your DMP to the content management system (CMS) to adjust the content of your website.
We have worked with great companies of all sizes!
Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.
Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .
Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.
Roffles is a brand that offers small-scale prize giveaways that enable users to purchase tickets and a premium currency known as Roffle Bucks to enter draws at a low cost with high chances to win prizes including technology, holidays, money and more.
Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, and was built after the founder realized that many children across North America had significant gaps in their basic reading skills.
I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!
Frank F, Word Crossy
Engaging with us gives you the assurance that you are working with a globally awarded game marketing agency.
Our expertise turns big data from your players into actionable competitive insights to help you gain an edge. Get in touch with the Game Marketing Genie experts to learn more.
Collecting, analyzing, managing, and acting on first, second and third-party data is a challenge. With increasing competition and ever increasing consumer ad blindness, brands today must find ways to reach precisely defined audiences with relevant messages, at the right time in the purchase funnel or risk losing sales to competitors. For this, you would need the right tool to manage your critical audience data assets.
Leverage Game Marketing Genie’s ability to collaborate across teams and channels with a integrated view of the customer, context and content to create better experiences for your customers. Get on board today!
DMPs are designed for all companies that store data and want to make profits from it. The technology is extremely useful for advertisers and agencies – it is used to increase the efficiency of ad campaigns and make the targeting even more accurate.
Yes! Through look-alike modeling, Game Marketing Genie experts can identify additional prospects or high-value customers for your business.
A business should look for complete visibility and control when they’re ingesting and activating data, and managing permissions for users. These security concerns are a top priority at Game Marketing Genie.
If you are looking for the top data management platforms, it's important to consider what is the most important for you - unlimited access to 3rd party data, usage of 1st party data, price, or other things? Experts at Game Marketing Genie first define your requirements and then select the best DMP that meets your company's needs. Most popular platforms include OnAudience, Lotame, Oracle, Adobe Audience Manager, among others.
Now that your content and data management platform optimization is taken care of, Game Marketing Genie can help you optimize other aspects of your marketing strategy.