Integrated Marketing Analytics.

Create a trusted data foundation for your business. We can help you gain insights by unifying your data to strengthen customer relationships across every touchpoint, with our data management services.

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Get The Most Out Of Your Data 

A Data Management Platform (DMP) is a centralized platform to collect, organize and activate first-, second-, and third-party audience data from various sources, including online, mobile, offline and others. Game Marketing Genie experts believe that DMPs are the backbone of data-driven marketing and allow businesses to gain a holistic, 360-degree understanding of existing and potential audiences across CRM, Search, Social, Display, and Analytics. We use big data - sort and convert it into a usable form, for effective data-driven marketing campaigns. 

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Using data to personalize user experience is a great way to build a relationship with customers by focusing on them. Let our experts show you how.

Why Game Marketing Genie?

Empowering deeper, more insightful customer data for KPIs

Data Management

Game Marketing Genie experts work on various platforms to provide a single view of your customers across all offline, online and mobile channels. This enables access to your first-, second- and third-party data, as well as vast audience data, to help us develop detailed insights across thousands of consumer attributes. We then use these insights to more effectively communicate with existing customers, and find new prospects that
match your criteria.

Customize Your Audience

Game Marketing Genie connects with platforms that have thousands of built-in segments to help you customize key audiences based on your exact marketing needs. You can automate your audience model creation and analyze real-time streams of device-linked data. With our expert guidance, you can even adapt your segments to reflect changes in consumer media and buying behavior; consumer path-to-purchase; audience composition; and market dynamics to
catapult your business.

Expertise Across Platforms

Connecting with your audience in the ‘right places’ and at the right times is important. Our experts pick out the best-suited data management platforms to help you activate audience data in real-time across all devices and all digital media, including search, social, email, website and content personalization. We have expertise in working across a range of popular platforms including, Adobe Audience Manager, Audience Studio, Oracle BlueKai, Tealium Audience Stream, Segment, among others.

Solutions For Businesses Of All Sizes

Our experience cuts across industries and markets

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DMPs are powerful solutions that help marketers take control of their audience data, and turn information into insights to drive high-performing marketing campaigns. Learn more from our experts.

Redefining The Contours Of
Data Management

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Organization

Our experts will start by organizing your first-party audience data into categories and classifications, specific to your users. After discussion, we will define and decide how you want your data organized, before deploying a DMP. Once the data is organized into segments, we will use the information to build audiences for specific marketing campaigns.

Insights

Our experts analyze your data, in small batches, to determine customer patterns, trends and intent. We then generate an ‘Audience Profile Report’ to give you an in-depth view of the characteristics and interests of each audience that has been built in the platform. This information will also prove beneficial to inform your future creative and messaging.

Activation

The final step is to activate the data by putting it to work. This relies on the DMP having integration and open APIs with other platforms, so that the audiences you build in the DMP can be seamlessly transported to DSPs, SSPs, and beyond. We will then connect your DMP to the content management system (CMS) to adjust the content of your website.

Our Case Studies

We have worked with great companies of all sizes

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Word Crossy

Infinity Heroes is a word game that encourages players to learn while they play by connecting letters together to form new words on a crossword-style board.

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Infinity Heroes

Infinity Heroes is a simultaneous real-time strategy game that aims to breathe new life into the traditional digital card game experience through the alteration of existing decks via in-game actions.

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Heading Out Hair & Beauty

Heading Out Hair & Beauty are Melbourne's #1 hairdresser and beauty studio, offering services to some of the most influential personalities in Australia.

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Skylanders Ring of Heroes

Skylanders Ring of Heroes is a mobile role playing game that is set in the Skylanders universe and which sees players building teams of popular characters to fight in a turn-based manner against many well known enemies .

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Owls & Vowels

Owls and Vowels is an engaging mobile app word game that encourages players to expand their vocabulary by spelling new words and competing with friends to beat their high score.

I have worked with Game Marketing Genie on a TVC production for our mobile game with millions downloads worldwide. Thanks to Game Marketing Genie, it is on TV now! They are always very professional and attentive. They work very hard and they provide additional service for free after delivery to ensure the perfect end result. I really appreciate that. GMG is a full service agency so we will absolutely consider work with them in more areas and I would like to recommend Game Marketing Genie to all marketers in gaming industry because the experience of being a client is amazing!

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Frank F, Word Crossy

Awards & Recognitions

Engaging with us gives you the assurance that you are working with one of the best globally awarded companies

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Unleash Your Competitive Advantage

Our expertise turns big data from customers into actionable competitive insights to gain an edge. Get in touch with Game Marketing Genie experts to learn more.

Our Partners

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Facebook-partner
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Get Started On
Data Management Platform 

Collecting, analyzing, managing, and acting on first-, second- and third-party data is a challenge. With increasing competition and ever increasing consumer ad blindness, brands today must find ways to reach precisely defined audiences with relevant messages, at the right time in the purchase funnel or risk losing sales to competitors. For this, you would need the right tool to manage your critical audience data assets. 

Leverage Game Marketing Genie’s ability to collaborate across teams and channels with a integrated view of the customer, context and content to create better experiences for your customers. Get on board today!

Frequently Asked Questions

Related Services

Now that your Content & Data Management Platform Optimization is taken care of, Game Marketing Genie can help you optimize other aspects of your Marketing Strategy as well.

Analytics Optimization

Anchored by Adobe and Google Analytics certified experts, we can collect, examine, and interpret, data from the best tools available, and then refine your marketing strategies.
 

Tag Management 

We help you collect and consolidate data to track user behavior on your website using tag management tools. We optimize your setup, and help you harvest data that is most relevant.
 

Audience Segmentation

We optimize your website with segmentation and retargeting strategies, that attract the right users at the right time. This leads to more engagement, sales, loyalty and ROI.