YouTube is officially the most-visited website globally in 2022, with a whopping 8,184,698,651 users as their monthly search traffic! It is an incredible platform for visual products, such as video games. Through your YouTube channel, you can share engaging playthroughs, unique features, and the intriguing universe of your games. These videos will entice your target audience, compelling them to download your game.
A successful YouTube channel requires closely examining your content's performance. Mindlessly uploading videos without knowing the audience's likes and dislikes won't yield fruitful results. YouTube's native analysis tool helps Youtubers analyze their performance and tweak the content accordingly. Using YouTube analytics will help you progress and become a successful gaming YouTuber.
With the advent of new digital marketing strategies, advertising costs have skyrocketed. Today, gaming brands have to pay an excessive amount to market their games, acquire new players, and establish brand authority.
Fortunately, there are multiple ways to make advertising cost-effective and generate a high return on advertising spend (ROAS). One of the most effective methods to reduce your ad spend is by optimizing your customer acquisition costs (CAC).
In this blog, let's learn what CAC is and how optimizing it can positively impact your advertising spend!
The global gaming market will be worth over $250 billion by 2025 according to PR Newswrite. Without a doubt, the gaming population is increasing worldwide. While this is a positive signal for all gaming brands, many studios fail to reach their target audience due to ineffective marketing strategies. The truth is that the competition is at an all-time high, and you need to go the extra mile to spread the word about your video game.
And if you’re looking for intelligent ways to increase your game’s visibility, you’ve landed at the right place! In this blog, we’ll shed light on popular, successful game marketing campaigns you can take inspiration from — it’s always worth learning from the best! First, let’s explore what the current game market looks like.
NFTs, or non-fungible tokens, are irreplaceable assets giving users authority over digital assets, like artwork or music. NFTs thrive in communities. These communities are spaces where like-minded people with immense interest in NFT and metaverse reside. Members share ideas, promote their digital assets, purchase appealing NFTs, and collaborate and support each other.
One of the most notable NFT communities is the Bored Ape Yacht Club. The BAYC Discord server has over 168,000 members, and the NFT project has the most impressive track record of growth.
Figure 1: BAYC's Discord server. Source: Discord
If you want to create the biggest NFT gaming community like BAYC, you've come to the right place. Here are ten effective ways to encourage game players to join your NFT gaming community.
Indie games often have it rough. Not all of them will be the next Stardew Valley or Minecraft. But that doesn't mean you shouldn't give your marketing a red hot go because your game exists for a reason. Maybe you found a niche in the market. Perhaps you have your own twist on a similar theme. Or it could be the case that your game just needs to be out there in the world!
That's why indie game marketing exists — to get your game out there. And we'll help you with our complete indie game guide collection. Let's get started.
Instagram is users' go-to platform for consuming visual content. The platform's virtual footfall is skyrocketing, with Meta continuously releasing interesting features like Reels. Instagram is the place to be, specifically for gaming brands. Innovative game play-through videos, pictures of in-game items and characters, and weekly IG Live interactions will significantly boost your download rate.
Most gamers are avid IG users since platforms like Instagram are created for the 25-34 age group, and an average US gamer is 33 years old (source: Intenta). Therefore, Instagram is the best platform to reach your gaming audience and spread the word about your engaging game.
Here are the top 10 Instagram marketing tips to boost your download rate and get a high return on investment.
User-generated content, popularly known as UGC, is a modern-day word-of-mouth recommendation. But what is UGC? UGC is the unpaid or unsponsored social media posts that users upload praising a brand’s product or service. It impacts the purchasing decisions of almost 80% of customers since it isn’t the brands self-praising themselves but the daily users raving about the products (source: Nosto). Therefore, UGC plays a crucial role in convincing potential buyers to make the purchase.
Many businesses invest in UGC marketing as it builds awareness, boosts credibility, and skyrockets conversions. More importantly, UGC helps establish brand loyalty and grows the community. Since the UGC-producing customers are active participants in your brand’s growth, they are highly likely to stick with you for longer.
Here are nine brilliant ways to gently nudge your customers to churn out social media content around your brand.
Organic marketing is great as it has little effect on your budget. However, it cannot get the same results as that of a paid advertising campaign. These two formats should be used in conjunction, but many smaller gaming studios are hesitant to invest in paid ads due to the spend required.
Well, we’re here to tell you that paid advertising is worth it and can help you generate what you spent on the advertising and more!
According to a survey by Meta, 87% of customers followed a call-to-action (CTA) after seeing an ad on Instagram. Instagram ads are one of the most efficient ways to increase your game download rate and get a higher return on investment. And they're part of our core paid services at Game Marketing Genie. These paid ads appear as usual Instagram posts, except they have a "sponsored" label and CTA buttons or links. And they often appear on Stories, feed, and the Explore page.
In this blog, we're diving deep into why IG ads should be an indispensable part of your social media marketing plan and how to create effective IG ads.
Figure 1: Instagram ads. Source: Forbes
What is a game without its fans? There are a lot of big gaming communities out there, full of players that actively engage in the games, content, events, and more! But all of these communities started from a small seed, carefully nurtured by the game devs and early fans before they grew into big names known all over the world.
So, what does this mean for you? It’s easy! You need to start boosting your game’s community. So without further ado, let’s jump into what you need to know about your audience.
Cost-effective game development and marketing platforms have opened new doors for independent developers, but not every indie game is successful. A study from Indie Game Haven reveals that 70% of all indie games are commercial failures. And only 7% of the successful 30% generate enough revenue to fund a second project.
So, why do indie games fail? The main reason is the lack of effective marketing. Few indie game developers recognize the need to market their game before the launch. As a result, the audience doesn't even know their game exists, let alone make a move to download it.
If you don't want to be a part of this crowd, keep reading! We've created a pre-launch indie game marketing guide to ensure your future game launches are a massive hit!
You’re making a new game and have a date set for its launch. But you’re still one step behind - you must consider your game launch marketing strategy!
You should think about this process well before the game is launched or even complete. However, many game devs don’t realize this and start their marketing too late - meaning they fail to get the awareness they need to succeed.
So, where should you start? Our guide will set you on the right path, so strap yourself in and learn what you need to do to launch your game correctly.
Not getting enough sales despite investing in Instagram and Facebook marketing? Try Twitter. Twitter marketing has relatively less competition, giving your game a better chance of enticing the new players and convincing them to hit download. This platform has an active and large gaming community eager to chat about the next best video games. Not to forget, there are productive ways you can market your game and get results here.
Today, we’ll explain the most impactful way to skyrocket your sales on Twitter—in the form of Promoted Ads. So, let’s get started!
The life of a Tweet is 18 minutes (source: Moz)! Yes, that’s how fast-paced Twitter is. But that is the beauty of this platform — people get quick updates in abundance about the topics they are most interested in. But Twitter has transitioned quickly from a mere thought-sharing platform to a powerful marketing channel. With over 229 million monthly active users, Twitter is ideal for brands to build brand awareness and gain traction.
And with the growing gaming audience, Twitter is an even better platform to spread the word about your new game. Avid video gamers use Twitter to discover new games and stay up-to-date, as developers often share Tweets about upcoming sales, updates, and the latest features.
The abundance of gamers relentlessly waiting for new exciting releases is an excellent reason to invest in Twitter game marketing. So, let’s dive into the whats, whys, and hows of game marketing on Twitter.
Gaming has become one of the most popular pastimes. Though it started as a mere form of immersive entertainment, people are now taking it more seriously. And thanks to the global COVID pandemic that propelled the gaming industry to a new level! Today, the gaming industry is worth more than $300 BILLION!
Figure 1: Indirect revenue the gaming industry helps generate. Source: Earth Web
You might be wondering, is Epic Games better than Steam? This is a hard question to answer, but the platform is definitely worth considering. New digital game stores and platforms are flourishing — Epic Games being the classic example. Epic Games has around 194 million PC users according to data from Statista.
But traditional video game marketing strategies won’t yield fruitful results since Epic Games is a unique store. You need Epic Games-specific marketing strategies to launch a game here successfully—and that is precisely what we give you in this blog. So, keep reading!
Launching a game on the right platform can make a massive difference. While Steam has been the most popular PC game store for a long time, an equally effective competitor is here — Epic Games. The Epic Games Store offers a wide selection of games, and many users go there when looking for a new game to play.
Figure 1: Epic Games homepage. Source: Epic Games
Epic Games is widely known for creating the world-famous Fortnite. The platform also offers various features for developers to build and sell their upcoming games.
Launching a game on Epic has many benefits, and we're listing the top six in this blog. So, give this blog a read before you learn how to publish on Epic Games Store!
Mobile use is rapidly rising and is a shifting economy that doesn't function the same way it did even one year ago! People are spending an average 4.8 hours on their cellphones per day, according to data from App Annie. The Manifest also shows that 21% of Millennials open an app more than 50 times a day.
Since mobile apps play a huge role in today's smartphone users' lives, you can generate high revenue by creating engaging apps. But before you embark on this endeavor, read this blog. Today, we are giving away ten must-know mobile app trends of 2022 that can make or break your upcoming mobile apps.
Have you ever played a video game that allowed you to select the language you wanted to play in? If the answer is yes, and it probably is, then you've experienced game localization. Game localization is one of the most efficient mobile app trends in 2022, helping gaming companies generate higher revenue.
A study by CSA Research shows that 70% of top markets for iOS downloads are non-native English speakers. And 90% of the leading markets for Google Play also belong to non-native English markets. Therefore, localizing your app is one of the mobile game trends to hop on right away!
Continue reading this blog as we share what app localization is and how you can leverage it to boost your mobile game marketing.
In 2020, there were over 3 million social media users. And this number is predicted to rise to 4.4 billion by 2025. The sheer volume of people spending their time on social media indicates how these platforms have become an integral part of our lives. No wonder many gaming brands use Facebook, Instagram, Twitter, and Twitch to reach their target audience. Most business owners hire a social media marketing agency to have an authoritative online presence.
Figure 1: Number of social media users worldwide. Source: Statista
Sadly, the popularity of social media platforms also means that standing out becomes challenging. With every gaming brand trying to lure gamers, becoming the audience's #1 company can be a problem! If that's your concern, you're in the right place.
Join us as we spill the secret about how to market your game on social media. We're giving away ten great gaming social media post types you can use to engage with your audience and promote.
Early access games are a major player in the video gaming world. They are unfinished, alpha or beta versions of games available for purchase before the official release. These games aren't demos or pre-orders but simply those that have a little more work to be done. Players enjoy playing them as they give them the chance to get an early look into games - and may even give them a better price on them! Gamers also freely offer feedback and suggestions that developers can incorporate into the final build.
However, early access games can tarnish your reputation if done wrong. Developers often abandon these games before completion, which puts off many players. This is why gamers always have second thoughts when purchasing early access games.
You’ll need to win your audience's trust to market an early access game successfully. This blog will share crucial tips that you can't afford to overlook if you’re thinking about putting your game into early access.
A recent survey with 10 million participants revealed that 66% of gamers NEVER play a new mobile game after the first day! Another eye-opening report by Blake Snow highlighted that only 10% of players complete a game. Though you may get thousands of downloads as soon as you launch your game, only a handful of players will stay in the long run. The saddest reality of the gaming world is that player retention is much more challenging for indie game devs than player acquisition. So instead of only searching "how do I release my game?", emphasize "how do I retain my players?"
In this blog, we have curated seven surefire ways to avoid player churn and boost the replayability of your game.
Facebook and Instagram have remained every business owner's go-to digital marketing platforms. But when it comes to the gaming industry, you have to go the extra mile to reach your gaming audience — marketing only on conventional media may not be as effective. To spread the word about your new game, you need more gaming-specific platforms like Reddit.
Figure 1: Reddit homepage. Source: Reddit
Reddit is a popular "social news aggregation" and discussion website with more than 100,000 communities — called subreddits — centered on varied topics. Gaming remains the most discussed topic on Reddit. All top-rated subreddits in 2021 were related to gaming. Therefore, even the most reputable gaming brands leverage Reddit to market their games and stay connected to their target audience.
Engaging videos have become one of the most popular tools to entice today's customers. Modern buyers have a shorter attention span. Therefore, a compelling video gets their attention better than a lengthy paragraph. An article from Forbes show that videos are known to boost conversion rates by 80%. Moreover, SEOinc shows that video is 50 times more likely to achieve organic page ranks on Google than text results. No wonder they are predicted to account for 82% of all internet traffic this year (source: Oberlo).
These stats signal the soaring popularity of video marketing. Therefore, launching a video game trailer is an ideal way to drive interest in your upcoming game. Here are certain dos and don'ts to be mindful of for producing a fantastic video game trailer.
Gaming influencers are taking the world by storm in 2022. They're the second most popular type of influencers (36%) — after music influencers (38%) — among US teens. They've also moved up the ranking from 11th to 6th position globally.
This data points towards one fact: using gaming influencers' popularity can take your NFT game to new places! It can boost downloads and even improve your brand authority.
So, here are the top 5 trendy and powerful crypto influencers who can ensure your NFT and crypto games are a success.
The world of gaming is booming like never before. Studies reveal that there were 2.8 billion avid gamers in 2021. And the number is likely to reach beyond 3 billion in 2023.
Figure 1: Number of gamers worldwide. Source: Statista
The rising demand for new, engaging games has resulted in an influx of gaming brands. Thus, the competition is at an all-time high, as every brand is trying to grab the gamers’ attention. New marketing techniques have emerged, allowing brands to maintain lasting relationships with their audience. And creating a gaming community is one-way brands ensure their audience keeps playing their game.
Gaming communities are an answer to the fear of missing out (FOMO) in every gamer. They help players from around the globe stay connected and updated. On the other hand, these communities allow brands to retain their players by regularly engaging and building a solid bond.
If you want to capitalize on gaming communities, here are the top 5 platforms you can get started with.
To get a complete understanding about just how crucial gaming communities are, check out our blog, Marketing to Gamers: Understanding the Gaming Communities.
If you are the developer of a real-money gaming app, it's almost inevitable you will use digital advertising to promote your product. Social media advertising is now so crucial for brand promotion that access to advertising on these platforms can be make or break for a business.
However, real money and gambling games already have a big challenge with regulatory bodies, making advertising a burden. Social media companies are cautious of publishing gambling ads to ensure they don't promote unlicensed gambling to underage users. They have set up strict policies to regulate real money advertising to ensure advertisers of gambling products promote their products without exploiting or glorifying these types of games.
Those who violate these regulations have had their ad accounts banned, thus denying them access to potential customers roaming the social media streets. Therefore, understanding the legalities surrounding real money game ads means you are less likely to encounter problems when promoting your app.
This article examines the policies on gambling adverts you need to be aware of to make your social media advertising successful.
Reddit is growing fast, and many engaged gamers are on it. Users are actively discussing their favorite games and researching new titles to play at this very moment. These are potential customers you can target with organic posts and Reddit Ads.
Reddit provides a customized browsing experience by allowing users to curate their content based on their interests. This presents you with a great opportunity for Reddit advertising since you can structure your campaign to target users with specific interests and browsing habits. The social network has a predominantly male audience between the age of 18 and 29 years, but this doesn’t mean they are the only users here! The users also tend to be college-educated, making Reddit the perfect platform to connect with high-earning individuals likely to spend money on your game.
This article discusses how to enhance your mobile game marketing efforts by publishing app install ads on Reddit. Let’s get started!
A game dev’s job is not done when they get a new user, it’s now all about making sure the user plays the game. User acquisition costs are on the rise because of the increased competition, and as a developer, you need to do everything in your power to retain all the players you acquire. Dormant players don’t make you any money and you lose the opportunity to monetize players when they stop playing your game.
Luckily, there are many game marketing strategies you can use to activate your dormant players, and the best of them is game push notifications. Push notifications allow you to engage dormant users with personalized messages and bring them back to the app. The notifications are difficult to ignore and can help you remind players about the amazing gameplay features they can enjoy when they log back into your game.
In this article, you will learn how to use push notifications to drive players back into your game.
Game development can be very tricky, especially if you are doing it for the first time and don't know where to look for information. There are heaps of engines you can use to build your game, dozens of frameworks, a ton of libraries, and so many programming languages. But where do you even start?
There’s also the issue of consumer needs and the mobile game trends you need to follow to ensure your game is a hit with players. Instead of sifting mindlessly through pages of documentation to know how best to structure your game, it would be easier if more experienced peers would give you pointers on what to do. Mobile game forums for game devs fulfill this role by helping you get in touch with fellow developers who will give you useful tips based on their experience in the industry.
This article shares the best forums you can to discuss mobile games and gather valuable feedback that will help you improve your creation.
Gone are the days when colossal billboards and flyers were used to get players playing. Advanced storytelling techniques are a must-have to entice modern-day consumers. Our brains are much more engaged by storytelling than cold facts. And what better way to narrate your story than through immersive videos? Videos allow users to easily remember the story being told, which creates an emotional bond.
Figure 1: 63% of a survey's participants consider video content "far more important." Source: MarTech
The power of videos is unmatched. And producing enticing video trailers of your upcoming game will skyrocket the game's success. But here are six crucially essential prerequisites for an incredible game trailer.
As of 2022, the iOS app market share is 27.57%. However, when compared to Android, the iOS app store continues to outperform other operating systems in terms of revenue generation. No wonder many gaming companies launch iOS-compatible games, promoting them using a feature known as Apple Search Ads.
Apple Search Ads is a user acquisition strategy that can make games more discoverable, offering a 50% conversion rate on average according to the business. These ads appear in the topmost section when users search for similar apps. Businesses (like yourself) pay whenever users tap on their ads.
Figure 1: Apple Search Ads. Source: Campaign Asia
Apple Search Ads function and succeed because users are already willing to download an app they are looking for and don't need any external motivation. So marketers don't have to convince them to install any app. Therefore, Apple Search Ads have a higher potential, and many leveraging them receive fruitful results.
Creating an engaging, irresistible game is a moment of pride. However, it is only half the battle. The key to a successful game lies in marketing. After all, making a fascinating game is futile if your target audience doesn’t know it exists! Therefore, you need a go-to-market (GTM) strategy to increase awareness about your new game and push the gamers down the sales pipeline.
A GTM strategy is a carefully designed plan that guides your marketing activities to achieve specific outcomes. It lays out the steps to help you flawlessly launch your game, and also includes a detailed description of your ideal customers and how to reach them.
In this blog, we share ten crucial components that are an indispensable part of a market strategy.
The younger generation has always been up-to-date with technological advancements. They're the first to hop on the bandwagon, from new social media platforms to the latest video game. A study by the Pew Research Center highlighted that almost 95% of teens are online, and 77% of them own a cellphone. So, it is safe to say that Gen Z is synonymous with technology!
If you create games for teenagers, then you need teen marketing strategies. These come with added factors you have to be cautious of, such as enhanced data privacy and parental consent.
Continue reading this blog as we share effective game marketing strategies to engage the younger audience.
In video games, higher player retention rates convert to more monetization opportunities. A game generates higher revenue when played several times per week, or better yet, per day. In addition, a worth-sticking-to game helps strengthen the fanbase and identify the genre the target audience finds most engaging.
The Nintendo Switch has been a gold rush for developers in the last few years, with many generating incredible sales on the platform – sometimes far more than Steam and other distribution services. The sales also happen in a relatively shorter time, thus helping developers achieve their financial goals quickly.
Video game development is very expensive, especially for indie game developers. From the tools required during development to the marketing cost once completed, the budget for a simple game can easily reach $100,000. Such high costs are out of reach for many indies, and that’s why most of them turn to Kickstarter to raise funds for the development and distribution of their games.
However, it requires a lot of planning to run a successful Kickstarter for a game. Statistics from Kickstarter show that 10% of campaigns never receive a single pledge, proving that success is not a given when you choose this option to raise development funds for your game. But this isn’t the end for you. 78% of projects that raised more than 20% of their goal were successfully funded - and yours could be one of them!
To help developers make the best decisions for their budget, we will go over the different aspects of creating a campaign on Kickstarter to ensure that yours is one of the successes.
Due to the increasing trend of owning unique digital possessions such as music, videos, and pictures, the market for NFTs is expected to multiply. According to new market research by Global Market Estimates, the global non-fungible tokens market should expand at a rate of 185% from 2021 to 2026 - and gamers make up a big part of this growth!
More players are joining the crypto metaverse due to the rising consumer awareness of cryptocurrency, blockchain tech, and NFTs. Game developers looking to venture into game NFTs should consider these statistics for the future. It is not only big money at stake here but also a clear bird's eye view of what the new technology has in store.
NFTs (non-fungible tokens) have been ever-increasing in popularity since their introduction in 2014. Their rising craze among cryptocurrency investors indicates that these digital tokens are more than a fad.
Marketers believe the NFT market cap is exponentially growing at a 1000x rate! In 2021, NFT's worth surged from $55 million to over $7 billion. Interestingly, 99% of the growth was within four months, and the most expensive NFT was sold for $91.8 million in December 2021.
Figure 1: The soaring number of NFT buyers per week. Source: Reuters
NFT sales continue to push the limits as NFT games enter the space as legitimate sources of revenue. Today, the crypto gaming industry is worth approximately $10 billion. The players earn a fortune by trading in-game merchandise as NFTs. Popular games, like Gods Unchained, offer in-game assets costing $6.2 million to players. Therefore, the market for these games is huge. Many potential players are waiting to capitalize on new crypto NFT games.
The best part is that the NFT gaming space is not yet saturated. In other words, there is a higher probability of success for new games. In this blog, we share the top 5 NFT games you can take inspiration from to create your own immersive video game.
Non-fungible tokens (NFTs) are all the rage, with NFTs ranging from famous internet memes to the source code of the World Wide Web selling for millions of dollars. NFT games have been booming since the launch of CryptoKitties on Ethereum network in 2017, but their adoption in the mainstream gaming industry has been a contentious topic.
While the big game creators have indicated an interest in cryptocurrency and NFT-based games, numerous players have raised fears that the introduction of these tokens would result in the commercialization of their gaming time. For artists, the easier it is for someone to mint NFTs, the more likely it is that someone will forge work that isn't theirs.
On the other hand, there's also a batch of players, devs, and game makers united in the broader blockchain gaming movement. However, many in the industry also wonder whether the backlash against NFTs will slow or stop the mainstream adoption of blockchain technology before they are used to exploit or abuse unwitting customers.
It's one thing for large game publishers to dig into blockchain; it's quite another for the market to embrace it and turn it into a vast and profitable area.
Given this divisiveness, here are some dos and don'ts for you to consider when introducing game NFTs to your audience.
Game monetization is hard, and it's even harder when it comes to free to play games. Players can access F2P games for free, and most don't feel the need to pay to acquire extra features. A few players make in-app purchases to acquire additional assets like skins, superpowers, and access to gated content. Unsurprisingly, these are a game's most valuable users, with statistics revealing that they generate a huge portion of the game revenue.
As a game developer, these are the users you want to target and attract. Such paying users can be categorized as whales, dolphins, and minnows, with dolphins being the high spending lot. This article discusses the game monetization strategies that will help you convert such high-value users.
The video game market shows no signs of slowing down. The industry added 500 million new users over the last three years, bringing the worldwide number of gamers to 2.7 billion according to data from Business Wire. The growth is fueled by mobile game adoption, with the new breed of gamers preferring to enjoy gaming experiences from their mobile devices.
Game devs targeting these users seem to have settled on in-app advertising as the most appropriate channel for game monetization. The developers have realized that they can make more money with ads than asking people to pay for their games.
This article explains how integral in-game advertising can be to your mobile game's success and the different ad formats you can integrate into your game.
Ad monetization has become a key revenue-generating pillar for most games. By strategically displaying ads within the game, developers earn money through ad impressions and clicks. But ROAS campaigns for apps are difficult to run because you have to balance revenue and as spend. You need to make sure the revenue generated from the ads exceeds the cost of running the campaign. Otherwise, you will be paying more to acquire users, which isn’t sustainable in the long run.
Since ROAS campaigns are important for user acquisition campaigns, this article will guide you on how to run ads for ad based games to improve monetization and help you reach your revenue goals.
Let’s get started!
NFTs are transforming many sectors - most notably, the gaming industry. Here, gamers can experience crypto gamification and financial benefits, which is why a growing number of them are putting their money into NFT games.
Interpret, a market research firm, recently polled 1,500 members of their 5,000-strong NFT/crypto gaming panel. The gamers on this panel reflect those interested in, not interested in, who have previously owned, or who presently possess a gaming NFT or cryptocurrency on Xbox, PlayStation, Switch, mobile, and PC. The main message from the report is this: more than 56% of respondents are interested in earning NFTs through video games.
The report also shows that NFTs might play a significant role in retention (crucial for live-service games) since more than 45% of respondents said that earning NFTs through gaming will boost their existing levels of involvement with games. Another 53% said that earning with NFTs is the most important factor, followed by the ability to sell/trade NFTs and the desire to establish an NFT collection.
Figure 1: Interpret's survey of gamers on NFTs. Source: Interpret
Gamers like the idea of NFT games, but it is a learning curve for both them and the gaming industry. A strong promotional strategy should ideally aim to educate and intrigue these players and those just testing the waters, which is why we're here with ten approaches you can take to promote your NFT games.
If you're reading this page, you probably are creating a crypto game, already have one, or want to know a little more about them. But the unfortunate thing about crypto games is that there's not much info out there - until now!
This page walks you through all we've covered on crypto gaming so far - so be sure to bookmark our page and subscribe for more!
Anyway, let's get started!
Today, transactions involving unique digital products tokenized as NFTs generate billions of dollars in crypto games. A vibrant economy, crypto games have pushed some gamers to steer their professions towards earning from metaverses and trading collectibles. Why? Because according to research by the Blockchain Game Alliance (BGA), the game footprint has become increasingly apparent in NFTs, with in-game collectibles accounting for $2.32 billion in sales in Q3 of 2021.
From 29,563 in the first week of 2021 to 754,000 in Q3 2021, the number of wallets related to gaming activities climbed by 2,453%. Despite this growth, the industry is relatively young. 34% of the respondents identify as gaming professionals, while 27% identify as blockchain professionals.
Figure 1: Blockchain gaming is a relatively young industry. Source: Block Chain Game Alliance
For game marketers, this insight means that there is a potential market constituting mainstream players and gamers who are not (yet) familiar with the rising trend. By involving top gaming talent with the right marketing strategies, you can closely target the right audience.
This blog explains five ways to market your blockchain games to mainstream players.
New GameFi initiatives are drawing fan communities, as well as institutional finance, thanks to the continually improving technology powering crypto gaming. Crypto gaming, according to industry analysts, is the most likely pathway for mainstream acceptance and application of blockchain technology. Understanding of crypto will only grow if GameFi initiatives find traction among traditional gamers.
The market valuation of popular blockchain games has surpassed $14 billion, indicating that GameFi is fast increasing. However, considering the enormous scale of the gaming industry, the total addressable market offers even more room for expansion.
Given this scenario, if you are looking to get your feet in the door with your crypto product, it is better to start right. A marketing agency is your best bet to avoid newbie mistakes. Drive on the wheels of those who already know the maze and you are sure to achieve your objectives faster. But is it truly as easy as it sounds?
There are hidden twists at every turn! In this blog, we will tell you why and how you can choose a marketing agency for your GameFi app and see it to its highest level possible!
Mobile games that generate revenue from ads struggle to stay profitable. But recently, there's been a shift in this as gaming companies are adopting something different – the gacha system of game monetization. While this system has proven to be quite controversial, it can be a valuable monetization strategy for F2P mobile games looking for creative ways to grow revenue.
This article takes a detailed look at the gacha system, its pros and cons, and how you can use the system to push your game.
Let's get started!
As DeFi and cryptocurrency continue to impact the digital world, several industries are working on ways to innovate and improve their creations with decentralized technology. The video game industry is one of the latest sectors to incorporate blockchain technology, especially with the emergence of the metaverse. The technology has changed the way players trade in-game assets, rewards, characters, and more, by integrating NFT technology, DeFi, and fundamental crypto concepts.
The latest play-to-earn concept, also known as GameFi, allows gamers to convert their in-game assets into money that can be used in the real world. The GameFi sector has grown significantly and is expected to have a massive impact on the global gaming market, which is expected to be worth $314 billion in 2027 according to a report by Mordor Intelligence.
This article answers the question, “What is GameFi?” and discusses the impact the play-to-earn model will have on the gaming industry. Let's get started!
Do you want to grow the revenue for your GameFi app? Then, you need to sign up with the right crypto ad networks that will improve your revenue to achieve maximum benefits.
Crypto ad networks are similar to other ad networks like Google Ads. The only difference is that they only support crypto-related projects. The networks only approve blockchain-related websites and applications such as GameFi apps.
GameFi refers to decentralized applications with economic incentives. They involve users being rewarded with tokens for performing game-related tasks like winning battles or mining precious resources. If you have a GameFi app and want to attract the right traffic to your project, you should monetize your content with crypto ad networks and the right advertising strategies.
In this blog, we will tell you about the best ad networks for crypto NFT games - but please note that these networks are not ranked by anything other than alphabetical order. You will need to do some research to determine which is the best for your brand!
NFT stands for "non-fungible token", which is a unit of data stored in the blockchain. The phrase “non-fungible” means non-interchangeable, which essentially means that each NFT is unique and cannot be exchanged with another one.
So, what is NFT gaming?
NFTs were introduced in gaming as a way to provide players with verifiable ownership over the virtual products they acquire in a game. When a player purchases items such as costumes and weapons in crypto NFT games, they get to keep the items and can use them as they wish. This scenario isn't possible with the centralized system of traditional games, where real asset ownership is with the game developers.
CryptoKitties is one of the world’s widely recognized crypto games. The game allows players to buy, breed, and sell virtual cats. The kitty is an actual NFT that increases in value as players play the game. The game became so popular that one kitty was sold for more than $100,000.
Ever since, NFT crypto gaming has grown in popularity, with players demanding more control over the games they play. Read on to learn how to make an NFT game and discover the NFT trends that will shape the industry in 2022.
While the gaming industry is doing well, freemium games often find it difficult to make money. Few people are willing to pay a huge one-off fee to access the gated content, resulting in low revenues for freemium games.
So, what can a game do to add other streams of revenue? By including microtransactions to their game monetization model to allow players to pay a small fee for in-game purchases, content upgrades, and player enhancements. In the long term, the revenue from microtransactions will outweigh the revenue from a large one-time purchase.
Cryptocurrencies have been gaining popularity in recent years, and it looks like everyone wants to invest in this relatively new realm. Blockchain technology has fascinated many users in almost every sector, with gaming being the most affected industry. The reason for this is that there’s a sizable crossover between blockchain and the gaming community. Tech-savvy people interested in blockchain also tend to be interested in video games and play them often. The popularity of NFTs exemplifies this fact clearly, with many valuable and rare NFTs being traded in video games.
With blockchain poised to play a key role in the financial technologies of the future, it's expected that developers will use it to create user-optimized games that allow players to keep the assets they acquire from the game. This article examines how blockchain gaming will play a meaningful role in the future and how players and developers can benefit from this decentralized system.
Following the iOS 14 update released by Apple, Google too came up with its own measures to safeguard its users’ privacy. On 3rd June 2021, Google informed developers that starting late 2021, when Android 12 users opt-out of personalized ads, the advertising identifier provided by Google Play Services (GAID) will not be available to developers and marketers for any purpose.
The GAID is a unique device ID that allows advertisers to anonymously track user ad activity on their Android devices. Previously, when users opted out of internet-based advertising on the devices, the device GAID was still available to developers for limited use in analytics and fraud prevention. But with the announced changes, developers will not be able to access the GAID of users who opt-out of advertising.
The GAID impact on advertising is expected to be huge since publishers will no longer be able to access crucial user data that will help them serve personalized ads. Your ability to monetize your app effectively will also be limited since you will not have sufficient data for campaign optimization like before.
This article explains how the GAID changes could affect your advertising moving forward and what you need to do to overcome the challenges.
According to the latest projections by Tech Jury, the global gaming market is expected to generate revenues of more than $180 million by the end of the year. As estimated, there are close to 3 billion players worldwide, with the number of new players increasing every day because of emerging tech trends.
The advent of various social media platforms has also changed the way individuals interact and consume content. Video games have now become a social phenomenon that connects players from far and wide. With all these innovations, it's clear that the industry will continue to grow and evolve in the coming year, bringing more players to the party.
In this article, we will take a look at the main gaming content trends that will shape the industry in 2022.
Are you looking to attract more players to your iOS mobile game by improving the effectiveness of your ads? Creative testing is one of the things you need to do to ensure you have the right assets to promote your game. This is where you create different versions of an ad and test them with your audiences to understand what works best and make the most of them.
From the above description, creative testing sounds simple, but a lot can go wrong when it’s not done right. Marketers lose thousands of dollars in ad spend with the wrong creative testing ideas.
As a video game company, you should invest in creative testing to find the right ad content that brings profits. This article will guide you on how to test your creatives to find what works best for your audience.
Advertising has become a key part of the mobile gaming experience, with developers of F2P games using it to generate revenue for their games. However, the ad formats you choose to deploy in your game will determine if users continue playing or abandon your game forever.
Players aren’t opposed to seeing ads in the games they play, but the ads should be high-quality and fit seamlessly into the gameplay experience. Otherwise, they will quit your game and move to other video games that serve the right ad formats.
To help you avoid this unfortunate scenario, we have created this article that highlights the best mobile games ad formats you can implement to generate additional revenue for your game without damaging the user experience.
Let’s get started.
The mobile game market is very crowded. New games are launched every day, meaning the number of your competitors will increase with time. Faced with such stiff competition, your best course of action is to reduce your mobile game churn rate and maximize retention.
You need to find out why people abandon your game after just a few sessions. With this information, you will be able to come up with the best game marketing strategies to retain players longer.
In this article, you will learn how to calculate video game churn rate and the most efficient strategies to reduce customer churn.
Apple’s release of the iOS 14 update has had huge effects on the mobile game and app advertising space. The update gives Apple users the choice to block the IDFA (Identifier for Advertisers) from their apps. Among other things, this means that apps now require explicit permission from users to collect and share their data.
Following this privacy stance by Apple, game publishers have a harder time reaching customers they value and the cost of reaching such high-value users has increased. Furthermore, developers cannot accurately measure how targeted their advertising is since the identifier is used to determine which users downloaded your game in response to an ad.
With Apple reporting that there are now more than 1 billion active iPhones across the world, these changes are consequential since they affect how publishers interact with iPhone users. This article covers everything you need to know about the iOS impact on advertising, including our expert recommendations for the next steps.
Merge and puzzle games are all the rage right now. The games are doing well because of their simple mechanics and engaging meta-layer elements that include building, treasure hunting, building and resource management. The games are especially popular with casual gamers who see gaming as a peaceful form of entertainment that helps them unwind and pass time.
But because of their success, we are witnessing an influx of these games in the mobile gaming space. There are now so many of them that it can be difficult for players to decide which one to choose. With the competition for player attention at the highest it has ever been, developers need to find appropriate ways to promote their games and stand out in the crowded market.
Read on to find the best merge and puzzle game marketing tips to help you attract loyal users.
In 2020, Twitch achieved a monumental milestone. It surpassed 3 billion hours watched in a single quarter, an impressive 83.1 percent increase Y-O-Y, thus cementing Twitch’s position as the world leader in-game streaming services.
More than 9 million streamers went live on the platform showcasing their skills in playing the most popular games. Millions more tuned in to watch the streamers play and discover new games for their personal entertainment.
With so many users on the platform, there’s no better place to get exposure for your game. So, how do you reach this massive audience and take advantage of its unique advertising opportunities?
Here’s our guide on how to get started with Twitch marketing.
Twitch Raids and Host Mode are popular ways for small streamers to gain prominence. Creators get more viewers on their streams when they are raided and can keep their users engaged by hosting other streams on their channels.
Game publishers can use these two amazing features to increase their game’s relevance. Raiding and hosting not only allow you to enhance your viewership but also help you connect with other creators on the platform. Networking is everything on Twitch, and these features will help you grow your community and get noticed. This will accelerate your organic growth and make your channel more visible on Twitch’s game listing.
Figure 1: LinusTechTips had their audience raid PlantyTime's stream before ending his weekly Analysis and News Show stream. Source: Twitch
The impact of a Twitch raid is evident on a channel’s peak viewership. LinusTechTips was an experienced streamer when he raided his friend’s channel PlantyTime. PlantyTime was a smaller channel with a peak viewership of 23 viewers. But during the raid, his viewership increased to 1,816 viewers, proving how effective Twitch raids can be in supporting smaller channels.
Here's how to use Twitch for business, and specifically how these two community engagement features fit in your Twitch marketing plan.
The video game industry has enjoyed massive growth over the last few years. It is currently valued at $178 billion and is expected to grow to $268.8 billion dollars in 2025, according to data from Statista. This growth is attributed to the adoption and application of leading technologies such as artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and the Internet of Things (IoT) that enhance the game experience for both players and developers.
In the midst of all this, it's no surprise that the industry is also looking to embrace another cutting-edge technology – Blockchain. Crypto in gaming has long been thought of as the solution to making the gaming experience more decentralized, and so far, it's showing a lot of promise. Technologies like non-fungible tokens (NFTs) make in-game assets ownership easier and more robust. This prevents the challenge of account theft and allows users to port their assets between games, thus opening new avenues of value for the industry. Decentralization could also help small development studios wrest control from the handful of large studios that dominate the sector.
It’s evident that blockchain gaming solves many legacy problems of the industry. Let’s now dive deeper into blockchain gaming to see the different ways the technology can make a difference.
Pokemon GO, Fortnite and Polytopia are a few examples of free to play (F2P) games that went viral and became major players in the gaming world. Many game devs (perhaps even you too) hold these games as shining examples of the kind of success to aspire to.
Besides the interactive gameplay and the fact that the games appeal to different age groups, the other thing they have in common is that the games are free to download and play. The F2P model seems to be the go-to model for mobile games nowadays, with developers offering their creations for free.
Figure 1: F2P mobile games market by region. Source: Statista
But this doesn’t mean there’s no money for free to play games. This gaming niche is highly profitable, with Statista showing that the mobile market segment generated $67.1 billion in 2020. F2P PC games made $23.1 billion, while F2P console games made $1.8 billion.
Herein lies an opportunity to maximize your revenue and effectively increase your player retention. All you have to do is give players a reason to spend more time and money on your game. This article shares the monetization strategies you can consider to ensure your F2P game stands out from the crowd.
The video game industry has been growing steadily over the last few years. The latest global games market report by Newzoo indicates that the industry will grow with a decent CAGR (2018 – 2022) of 9.0 percent to reach $196.0 billion in 2022.
Figure 1: Global Games Report 2018 - 2022. Source: Newzoo
As a result, we now have more games and companies than before – and more money for those who do well, like the recent $1.25 billion investment into Epic Games. But how do you attract such investments for your game?
This article will guide you on how to look for game investors, where to find them, and how to convince them to invest in your game. Let’s get started!
With an estimated 3 billion gamers worldwide, video games provide an effective advertising channel to reach consumers. Anyone who has played a video game lately knows how remarkably immersive they have become. The level of detail in today’s games takes gamers to another universe where they’re engaged with sights, sounds, and interactive gameplay.
Marketers looking to reach an engaged audience can achieve top-level interaction with clever in-game advertising. 73 percent of gamers are happy with the ad-based model of today’s video games. This shows that in-game advertising is a creative monetization strategy you can use to boost your game’s revenue.
Video games can create an engaging learning environment, encourage problem-solving, and promote learning through playing. This is true for high-school students as well as seasoned corporate executives. eLearning experts believe that playing games needs to be included in courses for adults to learn effectively. As a result, game-based learning has increased, and users can now play, explore, and experiment with video games!
However, using games for learning requires complex structures to support and evaluate learners, a host of technological integrations, and a new model for ownership of tasks. If you are developing a learning game for commercial purposes, you should include game mechanics that are fun and intriguing. The game elements should also complement the learning goals to ensure users gain maximum value from the game.
So, how do you create a powerful learning game?
This article shares the game mechanics that you can use to create effective learning games.
The gaming industry is highly competitive. In a market where hundreds of games are launched each day, developers cannot rely solely on game design and quality to attract players. They need to run targeted marketing campaigns aimed at making players discover and play their titles.
Luckily, there are ways to track the performance of your game. Key performance indicators (KPIs) measure specific campaign objectives to determine if a certain strategy is working or not.
To guarantee long-term success, it's essential to measure the right game KPIs apart from the generic ones such as monthly revenue and the total number of subscribers. While these metrics are important, they don't give a clear picture of the game's performance.
In the article, we highlight the key metrics you should focus on and how to improve them to grow your game revenue.
Lifetime value (LTV) is the one of the most important - if not THE most important - metrics for a game developer. LTV gives the total monetary value of a single user throughout the time they play a video game. The metric informs devs how well a game is performing and determines investment in marketing and player retention.
To stay profitable, you shouldn’t spend more on acquiring a user than you are going to earn from the user. Tracking your customer lifetime value will help you determine how much to spend on your game marketing strategies, and help you predict how much you're going to earn from the game.
Despite being a vital metric, most developers still don’t give it the attention it deserves. While there are many ways to measure LTV, we’re going to share the best practices to help you boost the customer LTV for your game.
Let’s get started!
For the longest time, people didn’t have much choice when buying PC games online. Since its launch in 2003, the Steam game store has completely dominated this space, but that’s changing. The Epic Games Store, created by Epic Games, has emerged as Steam’s biggest challenger for the crown.
The store was launched in December 2018, and it offers a wide selection of timed exclusives, notable indie titles, and a few AAA games. But which is the better platform for your PC game?
This Steam vs. Epic Games article looks at the key attributes of these games stores to provide you with the information you need to make a good decision.
Data from Statista shows that the video game industry has generated more than $175 billion in revenue in 2021, up from $78.61 billion in 2017. The number of game downloads has also increased during this period, with statistics from TechCrunch showing that mobile games will account for 41 percent of new installs by 2024.
This is great news for game developers as it means there’s a huge market for your video game and lots of revenues to earn when you finally launch your game. But, it also means you face increased competition to get your game to players.
This article shares the best video game marketing strategies you should deploy to increase downloads and game revenue.
Making a game is easy. Getting it to perform is the hard part. With players spoiled for choice when it comes to the titles they can play, it’s difficult to get noticed in the crowded sea of games. Furthermore, the big gaming brands, powered by massive budgets, are stepping over the small studios and pushing them out.
Fortunately, there are many game marketing initiatives that you can get started on instantly whether you’re about to launch, already launched, or want some more traffic. Use these video game marketing strategies to win and make your game popular.
But first, if you haven’t seen it already, the prequel to this article is here: 11 Video Game Marketing Strategies You Can Use Right Now.
SEO services are at the heart of digital game marketing because of their ability to drive targeted traffic to your website. Interested users visit search engines to look for the best video games to play. With the right search engine optimization techniques, they will come across your website and learn more about your game.
When your organic traffic grows, so will your revenue, reviews, customer numbers, and authority in your industry. The best way to achieve this is with SEO.
This article shares the concepts you need to know to drive high-quality traffic to your game's website.
Gaming brands are part of a vibrant $138.4 billion industry that’s only growing. There are more than 2.8 billion gamers across the globe, with the demographic profile split evenly between males and females.
In addition, the age of a typical gamer ranges anywhere from pre-teens to pensioners, making the industry’s appeal very versatile and providing endless opportunities for game development, distribution and marketing.
Figure 1: Video games market (2012 - 2021). Source - Statista
To get heard in the competitive gaming market, you need to stay connected to your customers. A CRM is one of the practical tools you need to invest in. Let's dive into how to use one to provide a better gaming experience.
Steam is a hub for computer games. The platform is the world’s largest distribution channel for PC games, with approximately 120 million players using it to connect with their favorite games in 2020.
These are huge numbers, but the sad fact is that most developers struggle to attract players to their steam pages. There are over 50,000 games on Steam, and the competition for player attention has never been greater. This article shares the best game marketing strategies you can implement to optimize your Steam page to improve your game’s discoverability.
Steam boasts a huge catalog of games, coming in at 50,046 (at time of writing). In addition, a record number of 10,263 games were added to the platform in 2020, representing a 27.76 percent increase over the previous year.
Figure 1: New games added to Steam each year. Source - Backlinko
With such huge competition, you need to ensure that you use the right strategies to get your game out there. Here are some tips to include in your steam game marketing plan to make your game popular with players.
Indie games have it tough. With the average indie game going for less than $9 on Steam and developers only selling a few copies according to data from PC Gamer, success is becoming increasingly rare for indie games. But that’s not to say that indie games won’t make it!
It took time for the indie game explosion to happen, but it finally did, and games of all sorts are flooding the market by the bucketful as they try to make the next Minecraft. Unfortunately, while this kind of optimism is encouraged, it has led to the development of indie games that perform poorly in the market. This post highlights why these games fail and the mistakes you need to avoid to ensure your game becomes a success.
Discord is the place to be!
Looking back only a few years, gamers didn't have a dedicated platform to engage with each other and discuss game-related issues and events. Instead, they used platforms like Skype to communicate, but the chatting experience wasn't what they needed. Enter Discord.
Discord was founded to provide instant text messaging and voice chat solutions to gamers. The ability to send a player a URL and have them join you for a chat within seconds was a massive draw, resulting in its tremendous growth.
As a developer, you now have a hassle-free channel for engaging your fans, and we will discuss the game marketing strategies you need to implement to achieve the most impact.
If you've been producing gaming content for a while, you likely have many useful resources on your blog and YouTube channel that can be reused in other ways. The act of recycling content is a great content marketing strategy that every game dev should be doing.
This article will guide you on how to take your original content and repurpose it to save time, reach a new audience, and get the maximum value from your current resources.
With more than 4 billion people connected to the internet worldwide, there has never been a better time for you to include blogging in your marketing strategy. The humble blog is a place to establish authority in your industry, drive website traffic, and promote your products.
The practice of business blogging has been gaining popularity lately, with 53 percent of marketers having it as their top inbound content marketing priority. It has also been established by OptInMonster that marketers who have blogs get 67 percent more leads than those who don’t.
In this article, we will share the benefits of blogging for business and guide you on creating amazing content that drives inbound traffic to your site. Let’s get started!
Blogging is one of the top three forms of content, following videos and eBooks. Modern consumers take time to research the products they need before making a purchase. Blogging provides the perfect platform to engage your target audience, boost brand awareness, and convert more leads.
Brands of all sizes have embraced content marketing to engage their consumers, with statistics from Demand Metric showing that 90 percent of companies use content marketing techniques like blogging to connect with their audience.
For your inbound content marketing efforts, it’s advisable to use different content formats to connect with your audience at different stages of the sales funnel. This blog shares the 9 most popular content formats and how to use them to attract new leads and drive sales.
You've got to nail your game's launch to boost your chances of success in the competitive video game market. Thousands of video games are launched every minute, but statistics by Startup Grind show that only 0.01 percent of them succeed. Most of these failures are because developers didn’t take the time to publicize their games before releasing them to the public.
This makes it important to start building an audience for your game months before it's ready for release. Ignore that voice saying you're not ready to go public and start sharing game updates with your target audience.
This article shares the best strategies for building an audience for your game. Let’s now get started with your pre-game launch checklist.
Video is the best-performing type of content. One-third of all online activity is spent watching videos, making it the best medium for marketing your brand online. Video marketing statistics from WyzOwl show that 86 percent of businesses use video as a marketing tool, up from 61 percent in 2016, and 81 percent of consumers have been convinced to buy a product after watching a brand’s video.
So how do you create a video marketing strategy that drives more engagement and improved marketing performance?
Follow these steps!
Content is one of the most important building blocks of your marketing strategy. Creating content should be one of the most important priorities for any gaming studio, but not all of it needs to be created by you.
User-generated content (UGC) is one of the most sought after content types. SEMRush states that more than 86 percent of businesses incorporate UGC in their content marketing strategies, and claim that this approach helped them increase user engagement and conversions.
When you want your paid ads to reach and convert specific audiences, you need to know how to market a game. Google Ads is one of the best tools to accomplish this. Unlike organic search, Google Ads allows your video game to be seen at the top of the search results. This means you have more control over how your ads are positioned and that more potential players will see your ad and visit your website.
Why? Because paid search campaigns get immediate results... if you know what you're doing. This means you need to understand the dynamics of Google Ads and how to improve your ad quality to capture more qualified leads.
With 2.5 quintillion bytes of data being generated on a daily basis, information is the cornerstone of success for businesses. From Netflix, General Electric, and Capital One to American Express, Amazon, Starbucks, and T-Mobile, brands from all industries are leveraging big data to escalate their businesses to new thresholds and capture a bigger market share.
Understanding how to use big data to make business decisions and help stakeholders to articulate this information better is key to making your big data marketing strategy work for your game. So, what do you have to do? Use data storytelling!
Content marketing is a powerful way to grow your video game and reach your target players. One area of content marketing that’s gaining significance is video marketing. According to Oberlo, 54% of consumers want more video content from brands they support. Its ability to form a personal connection with viewers makes it an effective marketing tool in the digital era.
But gaming video content isn’t just for YouTube! There are many other ways to use video to grow your online profile. This post highlights how to make video a crucial part of your content marketing strategy.
Your game launch is your best chance to make a big impact on your audience. But a mere 10 percent of the games that are launched every year capture a massive 90 percent of the revenue generated in the entire gaming industry. Why? Because the other games didn't start marketing early enough, or weren't able to connect with the right players.
So, what's one thing you can start working on to improve? Easy - the effectiveness of your content marketing strategy. Let's dive into some of the best strategies, tips, and platforms you can use to transform your content into results.
Are you thinking about marketing your products or services using the esports industry? You’ve made a good choice.
The esports industry is booming, and many businesses have already taken advantage of the advertising space it offers. While esports is a fast growing market, making the most of it for your business is far from easy. You’ll need to have a strong know-how of the gaming industry, its fans, and how your company appeals to them.
That’s why we’re here to teach you what esports is, how it came to be so popular, and how you can weave it into your marketing strategy today.
Videos are a great way to share your message with your audience and one of the best types of content marketing. Data from Smart Insights shows that 92 percent of marketers claim that videos are a vital component of their marketing strategy. A boon to businesses, videos help brands promote their products and services throughout the buyer’s journey.
From attracting new leads, nurturing prospects, and even recapturing existing customers, videos can help you meet your business goals when done right. With more than 2.6 billion users worldwide (source: Statista), YouTube is one of the largest video platforms in the world, and using this platform to your advantage is one of the most innovative ways to market your game.
Social media is where the people are. Nearly half of the world’s population is active on social media, and this number is growing every day. As a business owner looking to make it big in your industry, marketing on social media isn’t an option anymore - it’s a necessity.
Social media marketing can be costly, but you don't have to spend a lot of money to promote your business. This article shares cheap social media marketing tips for businesses operating on a budget.
Data is one of the most important marketing tools you need to grow your business. It will help you understand your customers better, and you’ll use this information to improve your marketing efforts.
If your marketing channels aren’t bringing the desired results, it could be because you are not gathering enough data about your customers to understand their needs. Thriving businesses have a clear picture of their customer journey maps and use data analytics to serve them better. This article explains how to use big data customer analytics to make smart business decisions.
Anyone that operates on the Internet should be familiar with Google Analytics. This in-depth tool has been a company’s best friend since its launch in 2005, providing a wealth of information about a site’s performance to help marketers make informed business decisions.
If you’ve never used Google Analytics before, it can be a bit overwhelming at first. There are dozens of reports you can track using GA. Some of these are simple, while others are very complex.
As a beginner, we’ll guide you on the important reports you need to track and analyze. We’ll also walk you through how to set up Google Analytics on your website to give you a better understanding of your website performance.
One of the reasons that all of the biggest brands we know and love are successful is excellent data management. Businesses need to adapt to leveraging the insurmountable data they receive on a daily basis because without proper data acquisition and data management, it is close to impossible to drive growth.
Tag management is one of the strategies you can use to manage your data and optimize your processes for success.
Reaching your target players in the right place at the right time with the right message is essential. Google Ads is one of the platforms that allow brands to achieve this feat, with search ads helping you promote your products and services to relevant searchers.
However, let’s not forget that online users have a habit of ignoring online advertisements. A recent study by Infolinks found that 86% of consumers experience banner blindness. This means that they simply ignore banner advertising - but don't worry, there are ways around this!
To prevent your ads from getting ignored, they need to be relevant and address the searcher's concerns. This starts with identifying the right keywords to ensure your ads show up for relevant searches.
In this article, we’ll explain what Google Ads is and guide you on how to choose the right keywords for your campaigns.
So, you’ve created a brand new mobile game and want to enter the market. But how do you gain traction for your app among millions of others? Conversion rate optimization (CRO) is your answer! Whether you want to increase the number of players, improve in-game purchases, or something else, by applying these growth marketing strategies, you can reach your business goals more quickly and effectively.
Casual games make a major part of the gaming industry. These games support instant gameplay and are played with simple mechanics such as timing, agility, stacking, and turning. A recent study found that 56.6 percent of gamers consider themselves casual gamers.
Game developers have an incredible opportunity to spread the word with video marketing. Video is one of the most popular forms of content out there, pulling in a significantly higher engagement count than other media including text and image-based posts. For video gaming, a generally moving image based form of entertainment, video is the perfect counterpart to help you show off beautiful environments, amazing gameplay and interesting hooks to get your audience excited.
Paid traffic is wonderful, but when your app gets organic traffic, it’s even better. Organic traffic helps brands position their products and services better in the market, but building it can be a challenge and it can take some time. That’s why we’re here to help you out with the exclusive insider information that will help you improve the quantity and quality of your organic traffic.
Your app may have great features and offer innovative content, but it may still struggle to have a good conversion rate if the app store product page has not been properly optimized.
Offering high-quality visuals is essential for your app store optimization strategy since users aren't likely to read your app’s full description but will take the time to look at your visual assets.
Screenshots are one of the most important parts of a good app listing. They are responsible for grabbing people’s attention and urging them to install the game. We have developed this article to share the app store screenshot guidelines you should follow to make your screenshots more impactful.
5.22 billion people own mobile devices, meaning that web traffic is heavily dominated by mobile device users. As such, your online business will be at a disadvantage if you don’t optimize your site for mobile devices. So, let us teach you why mobile site optimization is so important and how you can ensure that you meet your goals every time.
There are 5.25 billion people that own at least one mobile device, accounting for more than 67 percent of the global population. Chances are, you may be reading this on your phone right now! As such, reaching out to audiences across the world is now easier than ever for businesses - and the gaming industry in particular.
Big data is a must-have for your marketing success. Data is everywhere around us, but it isn't the presence of data that's important. What matters is how you obtain and analyze it for your game. Big data management has done wonders for businesses that have learned how to use it.
A report by McKinsey & Co. showed that a US insurance firm's chief marketing officer used big data to achieve a 15 percent productivity growth rate for 4 years in a row with the same budget each year. By making decisions based on big data, the company could run tailored campaigns that resulted in a higher ROI.
Every organization looking to make a name for itself in the digital age should make data science a key part of its operations. This article will guide you on how to use big data to improve your game's marketing ROI.
Businesses have a massive amount of data available to them on a daily basis. But not all of this data will help them, and only companies that can derive useful insights will flourish. This is the reason why large enterprises attribute their success to big data analysis. If you want your company to make insightful decisions, understanding big data and incorporating it into your processes is of paramount importance.
Mobile gaming is a major part of the gaming market. Data from Statista shows that there were 3.5 billion smartphone users worldwide in 2020, almost half of the world's population. One of the things people use their smartphones for is playing games. A study by App Annie found that games account for 33 percent of all app downloads and 10 percent of the time users spend in-app.
The video gaming industry is flourishing and has an audience base that is ever growing, presenting incredible opportunities for businesses to tap into. If you think that advertising in the esports segment won’t bring you a good return on investment (ROI), then you’d be wrong!
Businesses from diverse industries from across the world have been investing heavily in esports and reaping the benefits, so let’s find out if it would work for you!
Last updated: July 15th, 2022
Mobile games make up a significant portion of not only the gaming industry but also the app market. Tending to be easy to play, short in length and often free, mobile games have taken up such a large market share because of their accessibility - particularly when users are on the go.
And the number of mobile games is only increasing. There are many available on app stores including Google Play and the iOS App Store, as well as region-based stores like MyApp and Xiaomi, meaning that your audience has a multitude of games to choose from. If your game doesn’t stand out from the competition, then it will be left behind in the sea of unplayed games. You don't want that, so let's get started!
If you want to establish yourself as a brand, you should consider trademarking. Trademarks influence customers' purchasing decisions, and registering yours will make consumers more likely to buy from you.
A recent study found that 71 percent of consumers are more likely to purchase products from brands they recognize, making trademarking one of the essential things you need to do to make your business successful.
Trademarking a brand may sound like a complicated legal issue, but it’s not. This article explains what trademarking is and why it’s an important asset for growing your business.
Understanding your target audience requires a tremendous amount of research. Whether you’re a startup or an accomplished enterprise, putting yourself in your customer’s shoes is the first step to selling your game to your audience. This is where buyer personas come into play to help businesses generate a higher return on investment.
Esports has grown into a massive form of entertainment, with many popular players, loyal fans and exciting games popping up every year. With such big events comes opportunities to use them as platforms for businesses to reach out to their audience. And it’s not just gaming brands that have been jumping into the action!
Businesses specializing in energy drinks, fashion, electronics, food and beverage, and more can take advantage of the marketing power of esports. But to create an impact, you need to have creative marketing strategies that help you create a common ground between your brand and the esports industry.
Video gaming is a major form of entertainment, popular with a vast range of players. According to Statista, some 2.7 billion people play video games worldwide, with most of these players between the ages of 18 and 35. With such a large number of users, it is no wonder that the gaming industry experiences incredible growth each year.
Figure 1: The number of video gamers worldwide. Source: Statista
The gaming industry's growth has forced brands to rethink their marketing strategies to capture this elusive market. Many people enjoy connecting with esports tournaments to watch popular players compete against each other and interact with other gaming enthusiasts. Brands join them at these events as tournament and team sponsors. They have earned massive publicity from these events, making esports marketing a great way to reach gamers.
This article explains the history of esports marketing and how it rose to such popularity.
What is the secret to a successful game marketing campaign? Truthfully, there are many secrets, but one of the best is a good marketing funnel that notes where your players are, how likely they are to get your game, and what you need to do to encourage them to convert.
This article will tell you what a marketing funnel is and highlight the strategies you need to optimize the different marketing funnel stages to ensure you convert your leads into loyal customers.
Whether you want to launch your new game, make company announcements or fix a crisis that your business is facing, public relations (PR) is the perfect tool to get the word out to your target audience. When done correctly, a PR campaign can capture the attention of larger audiences helping you enforce a positive brand image, boost your sales, build lasting loyal customer relationships, increase your brand awareness and gain investors’ attention.
For every 10,000 games that are launched in the market, 9,999 end up being a failure due to cost, pivot, timeline, team issues, competition and more. This means that only 0.01 percent of games are successful. Whether you’re a large gaming corporation or an indie game developer, we suggest that you use the following steps to make your mobile game launch successful.
Please note that these tips can be modified and applied to non-mobile games too.
Ah, social media. We’re all familiar with the popular platforms out there, and may even have a few accounts of our own! But are you aware of the incredible power it has to market your business, products and services? Even if you think you do, there’s a lot to be known about social media marketing. Fortunately, we’re here today with our exclusive guide that has everything you’ll need to know.
As an indie developer, you might be worried about how to get your game out there. The market is very crowded, making it difficult to get noticed and get users to download your game.
Furthermore, the big companies, powered by big marketing budgets, are doing all they can to push indies out of the way and keep the market to themselves. So, you might be asking, “How do I promote my mobile game with no budget at all? Can I even compete with the big game publishers?”. What you should be thinking is: “Now is the time to market my game!”
Although it seems impossible, you can actually make your mobile game a huge hit with some effort and proper planning. We have created this guide to share the video game marketing strategies you need for this exercise.
One of the most effective forms of content is that of video. Almost 5 billion videos are watched on YouTube daily (source: Fortune Lords), and the number of people watching videos for entertainment is growing at an astronomical rate.
This trend has allowed businesses from different industries to promote their products and services to viewers across various platforms - including social media.
As technology evolves and allows businesses to traverse the global marketplace, the importance of incredible digital marketing has become clear. If you want to make it in your market, whether you’re a bricks and mortar store or an online business, you need to have a solid digital marketing strategy so that you appear when your audience searches for you.
Last updated: August 23rd, 2022
According to data from Oberlo, 90.4 percent of millennials and 77.5 percent of Generation X are active social media users. Why? Because social media has become an integral part of daily life for most people.
You must leverage gaming social media to speed up your game's by reaching out to an extended market. But you cannot do this without a considered social media management plan.
Video gaming is branching out from a form of entertainment to other industries – including its use as a tool for marketing. With more businesses popping up daily, brands need creative strategies to grab attention and spread their company message. Video games have become a popular channel for connecting with consumers. Video game marketing statistics from Statista reveal that there are more than 3.2 BILLION gamers worldwide - that's a good portion of the worldwide population!
The increased screen time and engaged audiences make video games an attractive platform for connecting with your audience. Brands and marketers are now keen to maximize the gaming opportunity, and here are the five ways they've used video game branding to grow their ventures.
The world of influencer marketing has grown rapidly in the last couple of decades, evolving from a few popular bloggers to its own industry full of different niches, styles, businesses and promotional material.
Influencers are now a major part of the marketing industry for everyone from small businesses to global enterprises. But what is the reason that it has become so popular? Let’s dive into what influencer marketing is, how it came to be, why it’s so popular, and what you need to get started.
The global gaming industry now exceeds $300 billion in value (2021 stats: data from Accenture), and is anticipated to grow at an incredible annual rate of 10.5 percent until 2026. It will be difficult for your brand new game to capture the attention of potential investors. This is because game development and marketing are two sides of the same coin, one inseparable from the other.
While game development helps you to create a great product, game marketing helps you position it better, create interest, get downloads, and increase your sales. But most importantly, marketing your game well can help you receive attention from investors.
If you are releasing a new app, you’re up against a lot of competition. As of the 3rd quarter of 2020, there were 2.87 million apps on Google Play Store and 1.97 million apps on the Apple App Store.
This is the competition your precious app faces, and without the right app marketing strategy, you will find it difficult to attract users and gain loyal fans.
This blog post highlights the most important app marketing strategies you need to implement to drive long-term success.
You've spent a lot of money and put in a lot of effort to develop an amazing game with envious depth. The user experience is as rich as Elon Musk, and you're convinced players will be lining up to download your game as soon as you release it. Guess again!
We all wish it were that easy, but the truth of the matter is that the gaming industry is very competitive, and your precious, little game can get lost in all the noise if you don’t market it properly. Making the step to market your game can be scary. But not if you’ve got the right guide!
We have created this blog post to guide you on how to start marketing your video game to ensure more people get to know about it.
Game marketing isn’t an easy business, especially if you don’t have a lot of expertise in it. With a sea of competitors, and only more getting released every year, as a gaming studio or developer you might find yourself struggling to see a future for your video game.
Luckily, we’re here to help. Take a journey through our ultimate guide to everything game marketing to get yourself ready to make your game a success!
With the world moving at such a fast pace, it’s becoming increasingly difficult for businesses to reach out to their audiences when they don’t have the right marketing strategies. However, social media platforms are facing an influx of users from around the world and influencers on these platforms are using their skills to promote products and services for businesses of all sizes. This is why many companies are turning to influencer marketing, as it has become a very powerful tool to reach out to audiences across the world.
But even influencer marketing has its own niches. Esports influencers are one of the global rising powers in influencer marketing, and if you’re a gaming brand, then you need to get on board. Let’s take a look at what esports, influencer marketing and the combination of the two is all about.
Are you thinking of joining the esports space? That's a smart marketing move for your brand.
With more tournaments, larger crowds (physical and online), and bigger prize funds, esports is balling. Established brands (both gaming and non-gaming) have already seized the opportunity to connect with new audiences through esports marketing, so you need to consider it too.
But while esports is an appealing channel for brands, it can easily backfire if you’re not familiar with the gaming culture.
This guide will teach you what esports marketing is and the important things you need to know before getting started with it.
Social media marketing is one of the most powerful tools in today's digital age. With so many platforms at your disposal, there are a variety of ways you can connect with different audiences, but this can make it challenging to decide which one to use for your gaming studio.
That's why we've created this guide to help you decide on the best gaming social media platforms. Let's jump in!
Social media has taken the world by storm, and with the platforms only growing in use, you've got to up your game! There were more than 4.62 billion active social media users in 2022, according to data from Smart Insights, which is almost half of the world's population.
With such large numbers to tap into, it'd be a shame if you're not using social media to promote your game. This blog will guide you on how to do social media marketing to help your game achieve its marketing goals. Let's dive in!
Seamless advancements in technology have revolutionized social media platforms - and the way we market on them. With an ever increasing number of new platforms and user bases, it is not surprising that brands want to nudge their way into these social spaces for marketing purposes. TikTok is one platform that has been taking the world by storm, in both entertainment and marketing capabilities.
Organic traffic is one of the best ways to get new clients. It assures viewers of your brand's credibility, increasing the likelihood that they'll prioritize you when making a purchase.
Modern-day consumers require social proof before buying from a brand. They wouldn't just choose a brand because it runs creative ad campaigns. They want to see people like themselves interacting with your product and having fun before making a purchase.
That's why user-generated content marketing is a winning strategy for connecting brands with their target audience. TikTok is one of the social media platforms that support social selling through user-generated content.
This post highlights how to use TikTok to create a likable image of your brand and increase its worth in your target audience's eyes.
There’s a reason why the big names in gaming we all know have made it in the market for decades. Whether you’re an indie game developer or an accomplished game publisher with a catalog of games behind you, it is impossible to make a mark on your target market without successful branding. Brand consistency is key to your success, so you need your very own brand style guide.
If you've got a new game or are launching to a new market, then you need a go-to-market (GTM) strategy. Competition in the gaming industry is very fierce, and with limited resources to market your game, you need a proper plan to ensure you're on the right path.
Without a solid strategy, it'll be difficult to know if you're chasing the right clientele or how to differentiate your game in a crowded market. A GTM strategy solves these problems, guiding you on reaching your target users and achieving a competitive advantage.
This post will teach you how to create a successful go-to-market strategy you can use when launching a new game.
Are influencers just hype? Does influencer marketing work? You may have some questions, but here at Game Marketing Genie, we know influencer marketing works! Statistics show that it delivers better results than traditional advertising methods because of its effectiveness in engaging audiences.
And it’s not slowing down! Business Insider states that influencer marketing is projected to become a $15 billion industry by 2022, with brands planning to increase their budgets to reach more qualified audiences.
But is influencer marketing a new phenomenon? When did it start, and who were the earliest influencers?
This post explores the history of influencer marketing and how influential figures have been guiding consumers’ decisions well before social media came to the scene.
The last two decades have seen tremendous gains in the mobile gaming world. What may have started for many as a casual game of Snake on Nokia phones is now a multi-billion dollar industry. Mobile games are set to become 60% of the market share in 2022 (source: data.ai).
Your mobile game has finally launched. You have managed to attract a lot of users who play your game regularly. This is excellent news.
But if your app’s download rate has started to plateau or even decline, you’ll have to come up with creative ways to get your game in the hands of new users. One of our favorite ways to do this is by getting your current users to refer your game to other people.
A good word about your game from a satisfied user works like magic, and can turn reluctant users into committed players. This app store optimization guide explains how to make referral programs a key component of your mobile app marketing plan.
The iOS App Store and Google Play Store are both flooded with apps, making it hard for your app to get the results it deserves. That’s why you need to know the right strategies to help your game stand out in today’s hypercompetitive market. While focusing on app development and creating a game that functions properly is a critical factor for success, if players don't know your game exists, all your hard work is worthless.
Game app marketing covers every interaction from the moment players learn about your game until they become repeat users. The ultimate goal of video game marketing is to acquire players that will drive repeat engagement and become loyal advocates for your brand.
This guide examines the stages of an app marketing strategy and the metrics you should measure to generate long-term success.
Technology is constantly changing, and the video game industry is no different. We are heading to a future where discs, downloads, and even consoles may not be required since people will be able to stream their favorite games across the internet just as easily as they stream their favorite movies on Netflix.
This is called cloud gaming, and it's expected to change the way games are played, distributed, and sold. Cloud gaming isn’t a new idea. The concept has been around for a while, but it has failed to take off because of technological and economic constraints. But this time, it feels like everything is in place to bring cloud gaming to the world.
The boundary between the real and virtual worlds continues to break down, offering users breathtaking experiences that, only a short time ago, were the stuff of science fiction. With technology advancing rapidly, the things we used to see in Star Trek movies are now available for sale to the public. This is especially true for the gaming industry.
The video game industry has kept pace with the latest developments, exploiting just about every new development they can. While both augmented reality (AR) and virtual reality (VR) are some of the popular technology integrations, mixed reality (MR) offers the best of both worlds (physical and digital), allowing for new interactions through voice-based and gesture inputs.
This post explores the impact of the mind-blowing digital experience of mixed reality on the video game industry.
Podcasts are hot right now. They fit seamlessly into our busy lives, allowing us to listen to interesting material as we go about other chores, travel or relax. Podcasts are presented in a personal context, making them a great pick for users who tune in to listen to their favorite shows every week.
Podcasts have been used to help brands connect with audiences in different industries, but they are still largely an untapped market in the gaming industry. Podcast marketing can help brands, especially smaller games, attract large audiences, and grow their consumer base.
Getting interviewed on a podcast is one way to grow your audience, and this blog guides you on how to identify the right gaming podcasts to get featured on.
You’re all prepped for your upcoming game to be released to the market. But is it really enough to have a great game? Marketing your game should be your next step. Working on a press release stating your game’s launch or updates is one of the best ways to create that spark in your audience’s interests. If you're not aware of the buzz that press releases can create for your game, here are some quick facts.
Over 80 million people have access to news online on a daily basis, and more than 64 percent of journalists use major search engines to follow the latest news and updates about companies to create their stories. Having said this, how can you overlook the power of a press release? Let’s delve deeper into understanding what a press release is and how it can help you market your game.
The gaming industry is growing in leaps and bounds. The rise of gaming as a major form of entertainment has captured audiences around the world. But the competition in this industry is fierce with hundreds, if not thousands, of games being added to stores every year.
Without the right help, it will be difficult for your game to reach your target market and bring the returns you desire. That’s why Game Marketing Genie is here - to make your game get the recognition it deserves.
Every season offers unique opportunities for companies to thrive. Even if your business is not seasonal, your customers react to different events in predictable ways you can take advantage of. Consumers tend to spend more during holiday seasons, with nearly 40 percent of online sales happening in the last three months of the year, i.e., October, November, and December (according to data from Big Commerce).
For brands wanting to connect with their audiences during Christmas time, seasonal marketing is a must. This blog post explores the impact of seasonality and how to refine your strategy as we approach the peak holiday season.
Marketing is the driving force of the modern business world. A good game marketing strategy has a lot of components, and understanding the ones you need can be hard. Getting this component mix right is crucial for a winning marketing campaign, with around 1 out of 10 ten games making the majority of the revenue. With more than 100,000 titles being published around the world every year, it is quite hard to get newly released games to generate profits, and the ones which do make a profit are very minimal.
This is why we’ve created this guide to help you understand the fundamentals of a game marketing campaign to propel your brand to gain profits.
The marketing industry relies a lot on research. Market research is about looking at your niche and churning through data to gain insights about market trends, potential audiences, competitors, and more.
As a game developer, studio or other brand you might be thinking that a lot of research will serve you well, but will it? Let’s look at how video game marketing research is transforming the gaming industry.
Data and analytics lie at the heart of marketing, and are an indispensable secret to the success of most viral game marketing campaigns. As a game developer, there are many diverse metrics that you can watch, understand and optimize.
So, what are the marketing metrics that your campaign needs? Let’s have a quick look at the maths that can make your game marketing campaign a great one and how it can help you to understand your product’s progress and design your marketing and sales strategies accordingly.
The gaming industry has grown into one of the biggest parts of the entertainment industry with video gaming now available for everyone. With the advent of live streaming, mobile gaming, AR and VR, it only promises to grow bigger and better. With the space getting more competitive in recent times, gaming companies continue to grind in the pursuit of going viral among a sizable fan base.
The industry has gone through various shifts when it comes to marketing trends and strategies, making it absolutely imperative to have the right marketing team in place. Here are a few essential tips and tricks you'll need to choose a team that can create the right viral campaign for your brand.
Marketing is the process of “finding a market” for products – releasing a product to the public and ensuring that enough people know about it to give it a fair chance of success.
Video game marketing is all about ensuring your game has an audience. A lot has to be done to succeed at this, such as figuring out the people who could be interested in the game, the best ways of reaching them, and how to make them care about your game for them to consider playing it.
This article covers everything you need to know about marketing your game to players.
With your team, you have created a fantastic game, and you can't wait to introduce it to the gaming community. You've heard stories of games failing, but you are convinced this fate will not befall you since you have done everything to make your game playable.
Most games fail not because they haven't been developed properly but because there is too much competition in the industry, making it difficult for exciting games like yours to get noticed. You'll have to market your game extensively to make it discoverable, but video game marketing isn’t easy if you have no experience in the industry. That’s why you should hire your very own game marketing manager or work with a gaming marketing agency to act as an external part of your team.
Game development companies shell out billions of dollars making and marketing games every year. However, making your marketing count isn’t easy if you’re inexperienced in that area. Game development and marketing are both crucial for your game’s success regardless of your company’s size.
That’s why you need to look to your industry to see what works and gain insights into how the industry leveraged game marketing strategies across geographies to gain momentum for their sales. Let’s take a look at a few game marketing examples that will inspire you.
Marketing a game has become just as important as designing levels and polishing the user interface. The gaming market place is as crowded as ever, and this makes it easy for your game to get lost in the noise. The big development studios are spending millions on ads and celebrity endorsements. If you cannot compete on these terms, your best bet when it comes to finding players for your game is a solid digital marketing strategy.
Making a game marketing strategy is easy but creating a good game marketing strategy that works isn't. Steam has close to 800 million games, and according to Arstechnica, a whopping 36.9 percent of the titles have not been played ever. The same fate awaits you when you fail to promote and market your game.
To prevent this from happening, we have shared the best marketing techniques that will help you lay the foundations of a successful promotional plan that will give your game the attention it deserves. Let’s get started!
Great games are backed up by great marketing efforts. If you’re a game developer with a myriad of marketing channels, it is easy to be confused while designing your game marketing strategy. Take a look at this video game dev marketing checklist that will help you stay on track, heighten your brand and employ the best marketing methods. While we don’t advocate that you use all these marketing strategies at once; you can pick out the best ones that fit your budget and scale of operations.
The gaming industry is continuously growing. With numerous games being introduced every year, there are an increasing number of choices for players. This means that without an effective game marketing strategy in place, your game will be lost. You’ll need to understand the know-how of game marketing so you can position your game for success in today’s ever-growing gaming industry.
There are many game marketing tips floating around the Internet. But some of these will lead you down the wrong path. Listen to the leading video game marketing experts to find out what you need to know.
With the increase in smartphone sales around the world, podcasts are increasingly becoming popular and are becoming a preferred form of entertainment. According to MusicOomph, the younger generation accounts for 67 percent of that listens to podcasts on a daily basis - driving massive engagements. With the magnitude of podcasting at this level, it is no doubt a great place for gaming studios to advertise their games and services.
Video games explore unfamiliar worlds and untold stories, guiding players to feel emotion and conflict, and if designed well, also have the capacity to engage players in a highly meaningful, memorable and influential way. But it is not all just escapist fun - receiving the right press coverage and creating hype to target the right audience for your game, forms one of the most crucial elements of all video game marketing strategies. The question is - how do you get the press coverage to effectively promote your game and pique your audience’s excitement?
But first things first, let's get an understanding of what makes your game unique and newsworthy.
Imagine your brand being featured in well-known magazines and getting news coverage from renowned news sites and news stations. That impact on your business would augment your brand awareness and up your product sales, wouldn’t it? This is why the press is an integral part of the success of your game.
Before you release or launch your game, it may not exist to the public per se, but with press releases and media input, you have the power to establish yourself as a breakthrough entrepreneur and put your business on the map. A study by HubSpot reveals that this type of brand consistency that’s maintained across all marketing channels coupled with the power of PR can boost business revenue by 20 percent. Let’s dive deeper to understand how the press can really improve your brand presence in the global market.
App stores are flooded with applications of all sizes from companies around the world. The numbers show that there are around 2.8 million apps on Google Play Store and over 2.2 million apps on iOS App Store. As such, you need to make sure your app makes an impact after you launch it. However, the chances of your application making it without any help is minimal. To be seen by your target users, you need to get your app optimized for the store you’re launching it on.
App store optimization (ASO) is the process of enhancing your app to increase its visibility in app stores and accelerate its conversions. A study by Startup Grind shows that 0.01 percent of apps come out successful. This means that out of every 10,000 apps that are launched only one app makes it and the other 9,999 apps don't. You need to see yours to be that one in 10,000. Let’s take a look at different ways to identify your competitors and outpace their marketing efforts to help your app succeed.
Apple has now introduced the latest version of its operating system, iOS 14, after announcing the new Apple Watch and iPad models. Alongside new features like home screen widgets, updates to important apps like Apple Maps and iMessage, and a banner-style compact UI, Apple also announced changes to the App Store that could affect your app's visibility and conversion rate.
To help you plan ahead, we have analyzed the new features to see how they affect your ASO and overall traffic acquisition.
Influencer marketing is a significant part of the marketing world, and it's only growing in popularity. From Instagram and YouTube to Twitch and other niche channels, brands partner with famous online personalities to reach their followers and promote their products. The rise in the popularity of social media has accelerated the interest and investment in influencer marketing. By 2023, influencer marketing spending in the US alone is expected to reach $4.6 billion. This is a massive jump compared to 2021's $3.69 billion!
Figure 1: Influencer marketing spending. Source: grin.co
And it has increased and is continuing to do so! But there's more to this popular method than you might think. In extreme cases, if approached incorrectly, influencer marketing can waste your budget and even ruin your brand image.
This guide will help you navigate this tactic and understand the most essential part of building a solid influencer marketing strategy.
Developments in technology have revolutionized the way brands market their products and services. This has led to the rise of social media platforms and the success of influencers across the world.
According to Big Commerce, as many as 89% of marketers claim that the ROI from influencer marketing is better when compared to other marketing channels they’ve adopted. Why? Because influencer marketing is the future and there are many platforms you can choose to work with. But in this article, we’ll only be looking at one.
Let’s understand how you as a business can take advantage of the combined power of influencer marketing and TikTok to optimize your marketing strategy and take your business to the next level.
Many people consider gaming to be a fun pastime activity, but the reality is that esports is rapidly becoming one of the world's most lucrative industries. For those who aren't familiar, esports is competitive video gaming played at a professional level. It has grown from a niche activity to a global spectator sport that ranks alongside music and film as one of the major players in entertainment.
Esports, short for electronic sports, refers to competitive video gaming that’s watched by spectators. It’s not as mainstream as real-life sports, but the number of fans has been growing in size with a recent study showing that global esports audience reached 380 million in 2018 with no signs of stopping.
Over the last few years, live streaming has grown from a bit of fun into an important social feature. Nearly every social media platform is now offering some form of video broadcasting to allow users to engage with their audiences in a live environment. Live video streams engage viewers in an immediate and authentic manner that other content cannot.
Now that there are a variety of live streaming platforms, you should consider it for your video game influencer marketing strategy. Let’s first take a look at what influencer marketing is.
Today, live streaming platforms worldwide have a multitude of users that check in every day. Several live-streaming platforms exist in diverse verticals, including personal development, entertainment, e-commerce, education, as well as gaming, of course.
Marketing through live streaming benefits almost every industry due to its ability to create interactive sessions. Out of all the live stream categories, games are the most-watched categories on Twitch and YouTube.
Marketing is no longer just about showing prospective customers why they should buy. You need to make them feel as though they are connected to your brand – whether this connection comes in the form of a want to buy, a positive brand image, or a feeling of brand loyalty. You can do this with interactive marketing content, and gamification is one of the best strategies to use.
Games and non-video game marketing may sound like an odd pairing, but they are actually a match made in heaven. Visitors get to have fun when interacting with their preferred brands and companies boost their customer engagement. Everybody wins!
Read on to find out how to add a gamification layer to your digital marketing strategy.
Over the last decade, indie games have grown in popularity and in number. Emerging as early as the 1970s, indie games were the precursor to the games we know and love today. Unlike AAA games which have higher marketing budgets and a larger team of developers, indie games are developed by game studios with a small, but dedicated team.
Studies reveal that there were 2.55 billion gamers in 2019 which is expected to shoot up to 3.07 billion by 2023. With about 40% falling in the 18-34 years age bracket, knowing how to market your game to them and other segments is essential. If you’re a small game developer in the swarm of games that are available in the market and combat the upcoming games as well, how do you make it? To prevail among them and emerge as a success, you need to approach with a solid video game marketing strategy.
If someone lands on your website and is presented with a bad UI (user interface), there’s an extremely low chance that you’ll get them to engage or convert. Likewise, if you have a bad UX (user experience) within a video game, you’ll probably stop playing it and move on to something else.
Video games are an art form, but that doesn’t mean that they don’t have anything in common with digital marketing. You need to take inspiration from anywhere you can. Good marketing and advertising can be an art form too, and both marketing and game design can be boiled down to the idea of making it as simple as possible for people to reach some sort of objective.
In a game, that might mean completing a quest or reaching the end of a level. On a website, that might mean making a purchase or signing up to a mailing list. They’re different outcomes, but the underlying process is the same.
Let’s dive on in and take a deeper look at how video games can inspire UI designers.
Narrative is an essential part of any good video game. It helps the players engage with the story and relate with the characters, and also helps you find important opportunities to market your game.
Whether you are creating a role-playing game like Chrono Trigger or an atmospheric 3D shooter title like BioShock, a good narrative could be the reason players fall in love with your game. The following are some of the main narrative elements you need to think of when developing your video game, especially when you want players to be impacted by its narrative. But you also need to think of these when marketing your game as these are key factors that you can use to hook players in and engage them.
Mobile gaming is a significant market segment in the gaming industry. According to a report from App Annie, the mobile gaming segment is on track to surpass $222 billion in revenue in 2022 (source: Business of Apps).
The number of mobile games available on the iOS App Store, Google Play Store, and other specific markets' app stores is constantly increasing. Because the number of games is high, you need the right strategies for your game to flourish in this market. Here are the five elements you require for a successful video game marketing campaign.
After creating an amazing mobile game, the next thing you need to do is measure its performance. This comes after the app has been released to the world, and there is some uptake among players. Even if your target audience responds well, you still need to assess the performance of your game, but how are you going to do that if you are not tracking data?
Analytics is an essential part of every good marketing strategy. Other than helping you understand the performance of your game, tracking user data will help you improve the user experience to create an app that will ultimately bring you more revenue.
With a plethora of games being introduced every month, the gaming industry is one of the most competitive industry segments and by far one of the fastest growing industry segments across the globe. According to New Zoo, the global gaming market is estimated to be worth $200 billion by 2023. With competition at this level, it is easy to get lost and remain lost in an unending sea of competition. However, one of the best ways to get your game noticed is to use influencer marketing.
Looking back at influencer marketing a decade ago, it was mostly limited to working with famous bloggers and celebrities. Now, with the ever-changing technological sphere, social media has become one of the best areas for brands to advertise their products with the help of influencers.
As a game developer or studio, you will find that influencer marketing is one of your industry’s most common advertising methods. But what are the best channels for you to seek out and work with influencers on? We’ll discuss some of the best opportunities for you, but first, what do we mean when talking about influencer marketing?
The marketing world has changed. No longer can you rely on traditional methods to sell your games. With today’s gaming audience active on social platforms like YouTube and Twitch, working with influencers is one of the best ways to acquire new users for your game.
Influencer marketing is a massively popular marketing method and is only going to continue to grow. It is the fastest-growing online customer-acquisition method ahead of organic and paid search, email, display advertising, and others.
Figure 1: Fastest-growing online customer-acquisition method Source: Tomoson
The reasons for this popularity are affordability and huge returns on investment. Also, there is the wide reach that comes with popular influencers. But how can brands measure the success of their game influencer marketing strategies?
While working with influencers has proven successful, it’s still challenging to determine the ROI. Let’s look first at why influencer marketing is the future and then jump into four ways to monitor the success of your gaming influencer campaigns.
Every good website has one good thing; an incredible user experience. These sites are so fluid and intuitive that their visitors can easily find what they are looking for without any frustration. People have a lot of options online, and only the websites that offer amazing experiences will be the ones that are able to attract and retain users.
A good user experience (UX) means that a user visited your website, scrolled through the pages, understood what your website is all about, and got the information they needed without any hassle. It reduces as many obstacles as possible to ensure visitors don’t get stuck wondering what’s going on and how to get what they want.
But how do you ensure your website’s UX is on par with the expectations of your visitors? In this blog post, we will share useful tips that will help you improve the user experience on your websites and make your customers’ lives easier.
Marketing has transformed into a process of engaging and nurturing your potential customers. Directly targeting your audience with ads doesn't work as well anymore. In fact, PR Daily states that 60% of consumers view ads more negatively now than in the past.
Luckily, there are many other ways you can get your game out there to the players that want to see it. Public relations is a relatively easy way to ensure your game’s information reaches audiences of interest. PR campaigns more often achieve goals, as 92% of consumers put their faith in earned media as compared to advertising methods (according to data by Nielsen). Today, PR brings more exposure as you can appeal to an endless number of gamers across the internet on the sites that they love. But starting your PR campaign at the right time can be the difference between the success or failure of your game. First, let’s look at what a PR strategy may mean for you.
As a gaming studio, you’ve got a lot of options for reaching your players. Most of the old methods like TV ads don’t work as well anymore, but email marketing is still widely used. Why? Because it has defied the odds to continue providing brands with an array of benefits such as building trust and generating some of the highest ROIs out of any marketing channel available.
If you’re looking to learn the strategies that will make your email channel vibrant and customer-centric for years to come, then this blog post is for you. We’ll go over this and more to help you understand the value of email in your game marketing strategies and which tools are available for you to make your campaigns a success.
The gaming industry is ever-evolving. Although there are best practices and templates for game design, creating a game that will be a hit with players still has considerable challenges. Why? Because it's not easy to pre-determine how players will respond to the game.
Games have an infinite number of variations and design choices, and developers need to choose which content to promote to achieve improved user metrics. There is no right option for all gamers since people have their own preferences.
So, how do platforms like Netflix and Steam customize their promotions to users? They use multi-armed bandit (MAB) testing that allows them to systematically allocate more traffic to the best performing variations while allocating less to underperforming ones. Unlike A/B testing that goes through two distinct periods of exploration and exploitation, the bandit test is adaptive. It runs these two periods simultaneously to maximize the performance of your primary test metric across all the variations.
Before we explore how multi-armed bandit testing works, let's look at why A/B testing might not work best for you.
People don’t like watching online ads. Many internet users are fed up with irrelevant and intrusive ads hence the rise of ad blocking extensions. The ad-blocking craze has pushed many brands to rethink their paid advertising strategy.
We are witnessing a shift towards ad formats encouraging interaction between brands and their users. People enjoy playing games, making interacting with a game through playable ads much more palatable. These ads have high conversion and retention rates compared to still images and video ads that don’t allow users to experience the game until they decide to download it.
This blog will share best practice tips on creating playable ads that will boost your ROAS (return on ad spend).
Gaming communities are a place for players across the world to unite. They can find people who like and play the same game, get tips and strategies, and make new friends. Communities give them a direct opportunity to share experiences and connect with the game developers who are creating unique game community building strategies to market their games.
Among the various platforms available, Discord is a major player for many brands' game community building strategies.
But why do you need to make a community for your game? Let’s first answer this question before we look at the benefits of Discord.
Have you ever blown your yearly grocery budget in a single week trying to get a coupon that might win you a car? Have you ever driven two suburbs across to go to a specific supermarket because you were collecting their latest stamps? Or maybe, you have felt the sweet rush of dopamine that comes from being notified that your fitness app has just rewarded you with a badge? These are all examples of how gamification can have a varying degree of influence on consumer behavior.
Gamification, and the mechanics behind it, is currently big business across the military, education and training industries, and the marketing space is no different. In fact, a recent poll found that 50% of startups said they were integrating gaming elements into their strategy this year, so it’s not a topic that is reserved purely for a game development company.
Your game is special. You’ve put in a lot of time, effort, and money into making it and now it’s ready for the market. To attract the right players, your game needs to stand out among all the other noise. You must prove to players why your game is better than the competition, and you get to do this clearly by defining your game’s USP.
There are the things that make your game special and this is what your USP conveys. Gamers are a tough crowd to please and they will not download your game just because it’s the latest title on the market. If your game doesn’t address their needs or meet their expectations, they will avoid it. This calls on developers to understand their target audience and create games that appeal to them. They should also try to communicate what makes their games unique to get more players on board.
In this guide, you will learn how to court the attention of gamers through a properly defined USP.
In the final moments before launching a game, marketing is usually the last thing on most developers’ minds. The truth, however, is that it should be first.
Without proper marketing, a game dies before it gets the chance to shine. A whopping 95 percent of games are not profitable, and by 2013, only 25 percent of iOS indie game developers had generated more than $30,000 as stated by Unity. The few successful developers had to make the jump to marketing to make their games shine.
With the gaming industry crowded as it is right now, you need to prove to players why your title is worth their time and attention. A good game marketing strategy allows you to communicate your game’s USPs in smart and innovative ways. As you plan on how to get your game noticed, here are some of the essential aspects that you need to know as recommended by game marketing experts.
Last updated: 18th August, 2022
Gamers thrive on the internet, and social media is a big part of their existence. From connecting to like-minded gamers to discovering new releases, social media has several purposes for gamers. Most likely, your target audience exists in significant numbers across one or more platforms. Creating a social media presence boosts your brand awareness and provides an outlet for targeted promotions. Today, we will focus on some of the best gaming social media platforms to target for game promotions. You can launch some paid and free campaigns to grow your exposure and gain some potential leads.
The video gaming industry is ever-evolving. From the handheld Nintendo Game and Watch in the 1980s to the VR gaming of today, we have made quite a leap in technology. Naturally, everything associated with gaming is also evolving. You can't keep on using those tried-and-tested marketing strategies - they won't work anymore. Instead, you have to think out-of-the-box, capitalize on consumer trends, and come up with the most effective campaigns. Game marketing has evolved, and you need to adopt new ideas and techniques.
With YouTube ranked as the second largest search engine behind Google, it presents game developers with a valuable opportunity to get their titles discovered and to connect through video. Video game content is also one of the most popular categories on the platform, with YouTube analytics specialist Tubular reporting that 15 percent of all the content on YouTube is video game-related.
If you want to connect with gamers and get your title before people who matter, you will need an active presence on the platform. In this blog, we share helpful YouTube marketing tips that will result in increased exposure for your game and, eventually, more downloads.
The gaming industry had it easy in its earlier years. You’d release a game, and a whole gang of players would jump on it. But there weren’t as many games to pick from back then. Back in 2010, only 276 games were released on Steam. In 2018, that number had increased to 9,050. With somewhere over 30,000 games on this platform alone now, you can't just release a game and expect it to sell automatically. And we’re not even mentioning console or mobile games.
Even if you make a great game full of heroic characters and beautiful scenery, your creation may get buried under thousands of other games. You need sound game marketing strategies today to make your efforts count. In this post, we will present some crucial dos and don'ts for marketing to gamers effectively.
Celebrities are known to endorse products, from handbags to video games. You often see the stars of Hollywood featuring in ads of big brands. This has branched into a different form of marketing, known as influencer marketing. The concept is the same: you hire someone popular to market your products to their audience and generate interest. However, marketers are not stuck with high-budget celebrities all the time.
You've now got the option of using social media stars with thousands of followers for the job. This strategy is bringing major benefits to many industries, particularly gaming companies who have access to some of the best influencer platforms out there.
So, since you clicked on this article, you're probably thinking "okay, I've got a Steam game or I'm developing one, how do I promote it with influencers?" Well, settle in, because we're going to cover exactly how to do that.
A considerable portion of the worldwide population uses the internet daily. And when customers feel they have been wronged, it is easy for them to go online and air their frustrations. As part of the gaming industry, it is more than likely that the vast majority of your audience spends much of their time online. With research from Bright Local showing that 84 percent of people trust online reviews when making purchase decisions, it is vital to ensure that your players positively review your game.
However, this will not always be the case, and you will get negative reviews and criticism from time to time. How you respond to this will affect how the public perceives your game, and in this blog post, we share helpful ways to react to negative user feedback to boost your brand image.
TikTok is one of the fastest-growing platforms out there. It has surpassed more than 1.5 billion downloads on the App Store and Play Store, and averages more than 500 million active users every month - making it one of the most popular social media platforms.
TikTok is very popular with teens and tweens, but if you think the app is just a fad for Gen Z, think again. Since its establishment in 2018, TikTok has evolved from a short-form video-creation app meant for users to show their creativity into a marketing haven for businesses.
The major allure of TikTok for brand promotion is the high numbers of active users on the platform. With the right marketing strategy, you will be able to use the platform to market your brand and get more people to download your game. So, why wait? Let’s get into what you’ll need to make your videos popular.
A great brand image is essential in today’s competitive business environment. You’ll need a solid brand identity to stand out among the competition and capture your customer’s attention, regardless of the industry you operate in.
Every good brand has something that people associate with them. Coca-Cola is associated with enjoyment and fun, and this is what comes to mind when people hear the name. In the mobile gaming world, Angry Birds and Fruit Ninja are some of the titles that have been wildly popular with players. These games are known for their unique and entertaining animations that made them gaming sensations. The popularity of these games provided their developers with opportunities to sell beyond the games, tap into the merchandise market, and even create movie deals. Similar successes await you when you eventually create a good brand image for your game.
Creating a strong brand image, however, doesn’t happen overnight. You can’t just design a logo, select your brand colors, and hope to gain favor in the gaming community. There are certain things you need to do to develop a reputable brand image, and here are a few strategies that’ll help you get started.
Great games have a conversion rate of 19% to 30% on Steam, while average games clock around 5% to 7% (according to data from GamesIndustry.biz). However, most of the games that hit Steam never earn their investment back. Why? Because gaming is a competitive industry. You are pitching against names that sell millions of copies.
Marketing won’t be easy, so you’ll need a sound game launch strategy if you want to make it on Steam. The 100 top games generate most of the revenues, and even if you don’t think your game will make it there, you should still aim to join the higher ranks if you want to survive. Most game marketers develop a launch strategy that solely focuses on their Steam listings. After all, your page on Steam is a store. It should be appealing, engaging and optimized to attract customers. We will teach you some easy yet effective ways to enhance your Steam page to help you attract more gamers, convert them into paying customers and be a part of the ever-growing games market.
As much as 91% of young customers today trust online reviews, according to data from Search Engine Journal. For many, they carry weight similar to personal recommendations from friends, and are checked thoroughly before investing in a new game. Your game needs positive online reviews to succeed. Why? Because if it has good reviews, you can increase your exposure and reach quicker.
Your mobile game marketing strategy should include a focus on getting reviews. Good companies use every opportunity to encourage people to leave feedback, even if it is negative. It doesn't matter if some of your reviews are not positive as it gives you areas to grow. If customers notice only perfect reviews and ratings, it can lead them to becoming a bit hesitant to engage as it seems dishonest. Work to get as many reviews as you can and build up the numbers.
Getting feedback isn’t easy, so we’ve got a few tips you can get started on to generate it for your brand.
Influencer marketing has gone from a niche strategy to a default technique for gaming companies wanting to reach larger player groups. Brands across many industries have dipped their toes into the water and seen the results for themselves, and now they’re ready to fully commit.
Remember too that influencers are increasingly dominating not only the marketing sphere but also the popular consciousness. In an age of fake news and untrustworthy sources, influencers are who we often turn to for the latest trends, entertainment, and recommendations. Marketers know that, so they’re increasingly moving their budgets towards influencer marketing.
And so, with this tactic so crucial in today’s landscape, if your gaming studio doesn’t have an effective strategy, it will fall behind. That’s where this article comes in. Here’s what you need to know to develop an effective plan for your company.
With thousands of games being launched on Steam and other platforms every year, it can be difficult for your game to get recognized among all the noise. This is very challenging for smaller game studios in particular, especially if they don’t have an established gaming history.
While it is essential to know how to develop a game with unique features and a storyline, your go-to-market strategy is just as important to the success of your project. Launching your game is a big deal as you only get one chance. A successful launch will see the downloads and in-game purchases increase drastically within the first few weeks post-launch, while a poor one will condemn your game to oblivion.
A study by Vision Mobile shows that 60 percent of app developers are not able to generate enough profit to turn their creations into viable businesses. Most failures can be traced back to the earlier stages of product promotion, and a similar fate awaits you if you don’t come up with a solid game launch strategy.
To avoid this dismal statistic, here are six strategies to help you create excitement for your upcoming game.
When preparing to launch your game, you might be tempted to only use one or two marketing channels instead of managing multiple.
Unfortunately, this isn’t one of the cases where your gut feeling is right. This is because your customers’ needs and preferences are changing every day. With advancements in technology, they are using more channels to research and purchase the products they are interested in than ever before. The players you’re targeting with your game are harder to reach than ever, and without a multi-faceted marketing approach, you will struggle to acquire users for your product.
73 percent of consumers use multiple channels to engage with the brands they are interested in. This means that developers looking to get more people to play their games should adopt a multichannel marketing approach as part of their game launch strategy, and this blog post shares useful tips on how to get started.
All video game marketing campaigns aim to drive traffic, generate leads, and boost company sales. If your campaign’s conversion is not optimized, your ROI will be poor and your marketing dollars wasted.
Social media provides game devs a friendly platform to reach players with their marketing messages. Facebook is one of the most effective avenues for product promotion, with statistics from Tech Crunch showing that more than 2 billion people use the platform every month.
Therefore, many people you target with your game will likely be found on Facebook. With its targeted advertising, you’ll be able to reach them with your brand messages and get them to download your game and pay for its premium features.
Becoming an internet sensation is the dream of every company. With the cost of print and electronic media higher than ever before, businesses are looking to adopt online resources as an affordable and effective way to engage with prospects. The ease with which a client goes online, chooses a brand, and purchases a product has increased the need for businesses to invest in the best digital marketing services.
However, navigating the world of online marketing is not as easy as it seems. With new digital marketing techniques emerging every day, it is difficult for busy business owners to keep up to date with the latest trends while also managing other aspects of their brand.
Luckily, there are creative digital marketing agencies to manage your company’s marketing efforts. A digital marketing company uses creative innovations to analyze your marketing performance and craft strategies that will grow your business. They can help identify non-performing sectors of the business to help you make informed decisions going forward.
Choosing a digital marketing partner is something you need to take seriously. In this article, we highlight useful tips that will help you select the best marketing agency for your business.
The digital revolution has made it easy for developers to market their games online. Customers have also embraced this technology with the popularity of online shopping increasing more every year. Your website is one of the most powerful tools you can use to advertise your games, and if you’re a forward-thinking gaming studio then you need to make sure yours is optimized to convert.
With a simple search, potential players get a list of the studios that offer the games they want. HubSpot states that 75 percent of people don’t scroll past the first page of the search engine results pages (SERPs), and this is where you want your website to appear to generate more sales opportunities.
Billions of website pages are fighting for a higher rank on SERPs. Without the right search engine optimization strategies, potential customers will not be able to find your games when searching for online. In this article, we highlight the best SEO strategies to improve your brand visibility and website traffic.
Influencer marketing is an effective way to promote your business. A study from Matter Communications shows that 82 percent of people trust influencers' recommendations over other promotion forms. This makes influencer marketing one of the best ways for brands to reach their customers today.
Running an in-house campaign, however, is a lot of work. Game studios must find appropriate influencers, vet them, brief them about the campaign, and monitor their performance to ensure they deliver the expected results. This is a lot of work, and it can derail you from your primary objective (to provide excellent products for the market) if not done well.
It is little surprise then that many businesses outsource this process to experts. Those that do this do it to pay for convenience, metrics, quality work, and ongoing campaign support. We encourage every growing brand that needs more time and energy to seek influencer marketing services from the professionals. To make your search for the best marketing agency less confusing, we’ll highlight some of the things you need to consider.
Making the most of your marketing budget is essential to a successful launch. To ensure you get the best value, you must choose the correct advertising form to invest in.
While traditional advertising is still a popular way to market a brand, you cannot underestimate the popularity of influencer marketing. The personal, highly targeted, and generally low-cost strategy can provide exceptional results if done correctly.
And with influencer marketing set to reach a global spend of $16.4 billion in 2022, it's clear that this strategy will only grow into the future.
Customers are at the heart of every successful company. The days of competition being based on price and one-size-fits-all marketing campaigns are over. To acquire and retain customers, businesses have to interact with them and build one-on-one relationships.
But it doesn’t stop there. Successful modern enterprises need to use data-driven insights to help them understand their customers’ needs in today’s fast-changing world, and to enable them to tailor their products to meet those needs proactively. Most of today’s disruptive businesses like Airbnb and Uber have data analytics as key components of their business models. With this in mind, you don’t want to be left behind and get put out of business by your data-savvy competitors or a new startup managed by a data-focused entrepreneur.
In this article, we will explain what all this means and why it’s important for your business.
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