Step into the future of gaming with virtual reality (VR) as it revolutionizes the gaming industry. Brace yourself for some jaw-dropping stats, as Finances Online predicts VR gaming revenues will skyrocket to $2.4 billion by 2024. As the VR market...
Marketing a game is as essential as designing levels and polishing the user interface. The big development studios are spending millions on ads and celebrity endorsements. If you can't compete on these terms, your best bet for finding players for...
Are you seeking the secret formula to convert leads through a video game landing page? You can generate high-converting leads with the perfect blend of essential elements and a little bit of research.
Landing pages are crucial to the success of any...
Gaming studios must look for new ways to promote their latest releases and reach a wider audience. One powerful marketing tool you can leverage is influencer content.
Did you know by 2025, the global gaming market is anticipated to reach $300 billion? It should come as no surprise that the number of players will also grow; by 2023, that number may exceed three billion.
In this industry, visual marketing...
Visual novel marketing is essential for small game studios looking to promote their narrative-driven games. The graphic novel industry has experienced significant growth in recent years, and according to market share data from Comic Book Revolution,...
For success in the gaming industry, a captivating and immersive game is only one side of the coin. The other is positioning your game so your audience can learn about its existence.
Mastering gaming social media isn't just about making content and...
How excited would you be to launch a ALREADY popular game among your target players? In other words, releasing a pre-"sold out" game! A Steam wishlist campaign gets you closer to this goal and preps your game for player engagement before it hits the...
Putting a lot of effort into your gaming content and products, but aren't seeing the results you want? If your target audience can't find you when searching for related keywords, they'll stumble upon your competitors instead. But the problem is not...
For game developers, nothing's more frustrating than seeing players come and go without a trace. You spend countless hours crafting a game to be enjoyed, only to have your efforts go unnoticed. Add an economic downturn to the complicated mix, and...
In today's competitive gaming landscape, keeping players engaged and retained is THE most critical aspect of game development.
Did you know 70% of mobile game players churn within the first three months? (source: Statista). Don't let that happen to...
Are you frustrated that your game isn't getting the recognition it deserves on Steam? You're not alone!
As a business, you gain incredible amounts of data everyday from various sources including your marketing campaigns, social media pages, websites, and more. This data contains a wealth of information that if managed and identified correctly can help...
Do you need help attracting and retaining players for your game? Are you falling behind in the crowded gaming market where new games are entering what feels like every other second? Don't let your competitors outdo you! It is time to create...
Game marketers are obsessed with metrics like CPI, ARPU, and DAU. They are the key to unlocking campaigns that drive downloads, leading to better marketing strategies and exposure for your game.
But not all metrics are equal.
Given the variety of...
Gaming will be THE industry to watch in 2023. Millions of consumers who used gaming to cope with the pandemic's uncertainty have continued to play for enjoyment as an integral part of their lifestyles in 2023.
Gaming platforms are no longer just for gamers. Last year, advertising in mobile games, including non-gaming brands, was a popular marketing tool. According to an InMobi report, 60% of advertisers began using mobile gaming advertising in the...
The potential for blockchain games is immense. Giving consumers a chance to earn money while playing games is a strong motivator to keep them around for longer.
However, things will quickly unravel if the community doesn't care about the game's...
Numerous games are getting added to the gaming industry, and it shows no sign of slowing down. Never before has there been greater access to games that people can play almost instantly than in recent years. The increasing adoption of innovative...
Gaming is the largest and most diverse industry in the entertainment sector. The gaming industry is worth more than $145 billion globally and continues to grow yearly.To put gaming's popularity into context, the global music industry was worth $26.2...
Every month, over 30 thousand apps enter the iOS App Store (source: Statista). Although only a few of these apps are geared toward social media, they all compete for the top spot. Among them, one trend worth noting is the rise in popularity of...
The digital marketing landscape will only become more complex as technology evolves and consumer behavior changes. It's challenging to keep up if your in-house marketing team is forced to do more with less (as many are).
Game publishers hesitant to...
The video game industry is thriving and is expected to keep expanding.
If you're releasing a new game, there's a good chance you aren't aware of the sprawling opportunities waiting for you.
According to PwC's Global Entertainment and Media Outlook...
Influencer marketing has penetrated nearly every industry, and the gaming industry is no longer a newcomer to the fray. Involving gaming influencers and streamers in your marketing is one of the most effective ways to connect with young gamers.
The...
As a developer with a couple of high-potential games, you already know your game (no pun intended). But marketing it is a whole different story.
The truth is marketing constantly evolves and adapts. The modern marketing landscape has tried-and-true...
Video continues to be one of the most engaging forms of content, meaning a trailer is the most powerful thing in your marketing toolbox.
Factor in your audience and what you want to communicate from the start. Remember that you can use your video...
Virtual reality-related products and services are already selling like hotcakes.
Samsung has built VR-gaming devices that can quickly connect to your phone, while Meta Quest maker Facebook has even created a virtual reality social media platform.
...
Are your paid ads failing to perform as effectively as you had hoped? Don't worry; we've all been there. You could simply be making a few mistakes that are harming the performance of your game ads and causing your budget to plummet.
Here's how it...
Game trailers often rely on voiceovers to bring their storylines to life. Games themselves occasionally engage the talents of some of film and television's biggest actors, which is often a source of excitement for gamers who keep up with the latest...
Personas assist marketing teams in developing a representation of their primary user segments. Every major brand has its own personas, so if you don't have one, your competitors are targeting your audience while you wait.Consider every major...
Imagine a scenario where every potential player who clicks on your online ad becomes a lead.
And then every lead converts into a paying customer.
The truth is that less than 3 out of every 100 people who click on an ad will convert into paying...
What makes game trailers almost as anticipated as the games they're promoting?
Online fan spaces and gaming industry events are hotspots for heated discussions about cinematics. In a matter of minutes, the cinematic game trailer must present and...
YouTube is officially the most-visited website globally in 2022, with a whopping 8,184,698,651 users as their monthly search traffic! It is an incredible platform for visual products, such as video games. Through your YouTube channel, you can share...
With the advent of new digital marketing strategies, advertising costs have skyrocketed. Today, gaming brands have to pay an excessive amount to market their games, acquire new players, and establish brand authority.
Fortunately, there are multiple...
The global gaming market will be worth over $250 billion by 2025 according to PR Newswrite. Without a doubt, the gaming population is increasing worldwide. While this is a positive signal for all gaming brands, many studios fail to reach their...
NFTs, or non-fungible tokens, are irreplaceable assets giving users authority over digital assets, like artwork or music. NFTs thrive in communities. These communities are spaces where like-minded people with immense interest in NFT and metaverse...
Indie games often have it rough. Not all of them will be the next Stardew Valley or Minecraft. But that doesn't mean you shouldn't give your marketing a red hot go because your game exists for a reason. Maybe you found a niche in the market. Perhaps...
Instagram is users' go-to platform for consuming visual content. The platform's virtual footfall is skyrocketing, with Meta continuously releasing interesting features like Reels. Instagram is the place to be, specifically for gaming brands....
User-generated content, popularly known as UGC, is a modern-day word-of-mouth recommendation. But what is UGC? UGC is the unpaid or unsponsored social media posts that users upload praising a brand’s product or service. It impacts the purchasing...
Organic marketing is great as it has little effect on your budget. However, it cannot get the same results as that of a paid advertising campaign. These two formats should be used in conjunction, but many smaller gaming studios are hesitant to...
According to a survey by Meta, 87% of customers followed a call-to-action (CTA) after seeing an ad on Instagram. Instagram ads are one of the most efficient ways to increase your game download rate and get a higher return on investment. And they're...
What is a game without its fans? There are a lot of big gaming communities out there, full of players that actively engage in the games, content, events, and more! But all of these communities started from a small seed, carefully nurtured by the...
Cost-effective game development and marketing platforms have opened new doors for independent developers, but not every indie game is successful. A study from Indie Game Haven reveals that 70% of all indie games are commercial failures. And only 7%...
You’re making a new game and have a date set for its launch. But you’re still one step behind - you must consider your game launch marketing strategy!You should think about this process well before the game is launched or even complete. However,...
Not getting enough sales despite investing in Instagram and Facebook marketing? Try Twitter. Twitter marketing has relatively less competition, giving your game a better chance of enticing the new players and convincing them to hit download. This...
The life of a Tweet is 18 minutes (source: Moz)! Yes, that’s how fast-paced Twitter is. But that is the beauty of this platform — people get quick updates in abundance about the topics they are most interested in. But Twitter has transitioned...
Gaming has become one of the most popular pastimes. Though it started as a mere form of immersive entertainment, people are now taking it more seriously. And thanks to the global COVID pandemic that propelled the gaming industry to a new level!...
Launching a game on the right platform can make a massive difference. While Steam has been the most popular PC game store for a long time, an equally effective competitor is here — Epic Games. The Epic Games Store offers a wide selection of games,...
Mobile use is rapidly rising and is a shifting economy that doesn't function the same way it did even one year ago! People are spending an average 4.8 hours on their cellphones per day, according to data from App Annie. The Manifest also shows that...
Have you ever played a video game that allowed you to select the language you wanted to play in? If the answer is yes, and it probably is, then you've experienced game localization. Game localization is one of the most efficient mobile app trends in...
In 2020, there were over 3 million social media users. And this number is predicted to rise to 4.4 billion by 2025. The sheer volume of people spending their time on social media indicates how these platforms have become integral to our lives. No...
Early access games are a major player in the video gaming world. They are unfinished, alpha or beta versions of games available for purchase before the official release. These games aren't demos or pre-orders but simply those that have a little more...
A recent survey with 10 million participants revealed that 66% of gamers NEVER play a new mobile game after the first day! Another eye-opening report by Blake Snow highlighted that only 10% of players complete a game. Though you may get thousands of...
Facebook and Instagram have remained every business owner's go-to digital marketing platforms. But when it comes to the gaming industry, you have to go the extra mile to reach your gaming audience — marketing only on conventional media may not be as...
Engaging videos have become one of the most popular tools to entice today's customers. Modern buyers have a shorter attention span. Therefore, a compelling video gets their attention better than a lengthy paragraph. An article from Forbes show that...
Gaming influencers are taking the world by storm in 2022. They're the second most popular type of influencers (36%) — after music influencers (38%) — among US teens. They've also moved up the ranking from 11th to 6th position globally.
This data...
If you are the developer of a real-money gaming app, it's almost inevitable you will use digital advertising to promote your product. Digital advertising is crucial for brands and can make or break a business. However, real money and gambling games...
Reddit is growing fast, and many engaged gamers are on it. Users are actively discussing their favorite games and researching new titles to play at this very moment. These are potential customers you can target with organic posts and Reddit Ads.
...
A game dev’s job is not done when they get a new user, it’s now all about making sure the user plays the game. User acquisition costs are on the rise because of the increased competition, and as a developer, you need to do everything in your power...
Game development can be very tricky, especially if you are doing it for the first time and don't know where to look for information. There are heaps of engines you can use to build your game, dozens of frameworks, a ton of libraries, and so many...
Gone are the days when colossal billboards and flyers were used to get players playing. Advanced storytelling techniques are a must-have to entice modern-day consumers. Our brains are much more engaged by storytelling than cold facts. And what...
As of 2022, the iOS app market share is 27.57%. However, when compared to Android, the iOS app store continues to outperform other operating systems in terms of revenue generation. No wonder many gaming companies launch iOS-compatible games,...
Creating an engaging, irresistible game is a moment of pride. However, it is only half the battle. The key to a successful game lies in marketing. After all, making a fascinating game is futile if your target audience doesn’t know it exists!...
The younger generation has always been up-to-date with technological advancements. They're the first to hop on the bandwagon, from new social media platforms to the latest video game. A study by the Pew Research Center highlighted that almost 95% of...
In video games, higher player retention rates convert to more monetization opportunities. A game generates higher revenue when played several times per week, or better yet, per day. In addition, a worth-sticking-to game helps strengthen the fanbase...
The Nintendo Switch has been a gold rush for developers in the last few years, with many generating incredible sales on the platform – sometimes far more than Steam and other distribution services. The sales also happen in a relatively shorter time,...
Video game development is very expensive, especially for indie game developers. From the tools required during development to the marketing cost once completed, the budget for a simple game can easily reach $100,000. Such high costs are out of reach...
Due to the increasing trend of owning unique digital possessions such as music, videos, and pictures, the market for NFTs is expected to multiply. According to new market research by Global Market Estimates, the global non-fungible tokens market...
NFTs (non-fungible tokens) have been ever-increasing in popularity since their introduction in 2014. Their rising craze among cryptocurrency investors indicates that these digital tokens are more than a fad.
Marketers believe the NFT market cap is...
Non-fungible tokens (NFTs) are all the rage, with NFTs ranging from famous internet memes to the source code of the World Wide Web selling for millions of dollars. NFT games have been booming since the launch of CryptoKitties on Ethereum network in...
Game monetization is hard, and it's even harder when it comes to free to play games. Players can access F2P games for free, and most don't feel the need to pay to acquire extra features. A few players make in-app purchases to acquire additional...
The video game market shows no signs of slowing down. The industry added 500 million new users over the last three years, bringing the worldwide number of gamers to 2.7 billion according to data from Business Wire. The growth is fueled by mobile...
Ad monetization has become a key revenue-generating pillar for most games. By strategically displaying ads within the game, developers earn money through ad impressions and clicks. But ROAS campaigns for apps are difficult to run because you have to...
NFTs are transforming many sectors - most notably, the gaming industry. Here, gamers can experience crypto gamification and financial benefits, which is why a growing number of them are putting their money into NFT games.
Interpret, a market...
If you're reading this page, you're probably creating a crypto game, already have one, or want to know a little more about them. But the unfortunate thing about crypto games is that there's not much info out there - until now!This page walks you...
Today, transactions involving unique digital products tokenized as NFTs generate billions of dollars in crypto games. A vibrant economy, crypto games have pushed some gamers to steer their professions towards earning from metaverses and trading...
New GameFi initiatives are drawing fan communities, as well as institutional finance, thanks to the continually improving technology powering crypto gaming. Crypto gaming, according to industry analysts, is the most likely pathway for mainstream...
Mobile games that generate revenue from ads struggle to stay profitable. But recently, there's been a shift in this as gaming companies are adopting something different – the gacha system of game monetization. While this system has proven to be...
As DeFi and cryptocurrency continue to impact the digital world, several industries are working on ways to innovate and improve their creations with decentralized technology. The video game industry is one of the latest sectors to incorporate...
Do you want to grow the revenue for your GameFi app? Then, you need to sign up with the right crypto ad networks that will improve your revenue to achieve maximum benefits.
Crypto ad networks are similar to other ad networks like Google Ads. The...
NFT stands for "non-fungible token", which is a unit of data stored in the blockchain. The phrase “non-fungible” means non-interchangeable, which essentially means that each NFT is unique and cannot be exchanged with another one.
So, what is NFT...
While the gaming industry is doing well, freemium games often find it difficult to make money. Few people are willing to pay a huge one-off fee to access the gated content, resulting in low revenues for freemium games.
So, what can a game do to add...
Cryptocurrencies have been gaining popularity in recent years, and it looks like everyone wants to invest in this relatively new realm. Blockchain technology has fascinated many users in almost every sector, with gaming being the most affected...
Following the iOS 14 update released by Apple, Google too came up with its own measures to safeguard its users’ privacy. On 3rd June 2021, Google informed developers that starting late 2021, when Android 12 users opt-out of personalized ads, the...
According to the latest projections by Tech Jury, the global gaming market is expected to generate revenues of more than $180 million by the end of the year. As estimated, there are close to 3 billion players worldwide, with the number of new...
Are you looking to attract more players to your iOS mobile game by improving the effectiveness of your ads? Creative testing is one of the things you need to do to ensure you have the right assets to promote your game. This is where you create...
Advertising is a crucial part of the mobile gaming industry. However, the ad formats you choose to deploy in-game will determine if users continue playing or abandon your game forever. Players aren’t opposed to seeing ads in their games, but they...
The mobile game market is very crowded. New games are launched every day, meaning the number of your competitors will increase with time. Faced with such stiff competition, your best course of action is to reduce your mobile game churn rate and...
Apple’s release of the iOS 14 update has had huge effects on the mobile game and app advertising space. The update gives Apple users the choice to block the IDFA (Identifier for Advertisers) from their apps. Among other things, this means that apps...
Merge and puzzle games are all the rage right now. The games are doing well because of their simple mechanics and engaging meta-layer elements that include building, treasure hunting, building and resource management. The games are especially...
Twitch hit a major milestone in the second quarter of 2021, racking up 6.51 BILLION hours watched in that period — its most per quarter ever! And sure, while these numbers were likely due to the COVID-19 pandemic, they're still pretty high at 5.64...
Twitch Raids and Host Mode are popular ways for small streamers to gain prominence. Creators get more viewers on their streams when they are raided and can keep their users engaged by hosting other streams on their channels.
Game publishers can use...
The video game industry has enjoyed massive growth over the last few years. It is currently valued at $178 billion and is expected to grow to $268.8 billion dollars in 2025, according to data from Statista. This growth is attributed to the adoption...
Pokemon GO, Fortnite and Polytopia are a few examples of free to play (F2P) games that went viral and became major players in the gaming world. Many game devs (perhaps even you too) hold these games as shining examples of the kind of success to...
The video game industry has been growing steadily over the last few years. The latest global games market report by Newzoo indicates that the industry will grow with a decent CAGR (2018 – 2022) of 9.0 percent to reach $196.0 billion in 2022.
...
With an estimated 3.09 billion gamers worldwide (source: Exploding Topics), video games are a compelling entertainment AND advertising channel. Anyone who has played one lately knows how immersive they have become. The level of detail in today’s...
Game-based learning is engaging, encourages problem-solving, and promotes learning through play. This is true for high-school students as well as seasoned corporate executives. eLearning experts believe that playing games needs to be included in...
The gaming industry is highly competitive. In a market where hundreds of games are launched each day, developers cannot rely solely on game design and quality to attract players. They need to run targeted marketing campaigns aimed at making players...
Lifetime value (LTV) is the one of the most important - if not THE most important - metrics for a game developer. LTV gives the total monetary value of a single user throughout the time they play a video game. The metric informs devs how well a game...
Ten years ago, people didn’t have much choice when buying PC games online. Since its launch in 2003, the Steam game store has dominated this space, but that’s shifting. The Epic Games Store has emerged as Steam’s biggest challenger.Their store was...
Data from Statista shows that the video game industry has generated more than $175 billion in revenue in 2021, up from $78.61 billion in 2017. The number of game downloads has also increased during this period, with statistics from TechCrunch...
Making a game is easy. Getting it to perform is the hard part. With players spoiled for choice when it comes to the titles they can play, it’s difficult to get noticed in the crowded sea of games. Furthermore, the big gaming brands, powered by...
SEO services are at the heart of digital game marketing because of their ability to drive targeted traffic to your website. Interested users visit search engines to look for the best video games to play. With the right search engine optimization...
Gaming brands are part of a vibrant $138.4 billion industry that’s only growing. There are more than 2.8 billion gamers across the globe, with the demographic profile split evenly between males and females.
In addition, the age of a typical gamer...
Steam is a hub for computer games. The platform is the world’s largest distribution channel for PC games, with approximately 120 million players using it to connect with their favorite games in 2020.
These are huge numbers, but the sad fact is that...
Steam boasts a massive catalog of games, with over 50,000 available for play. And many of these have never seen the light of a computer screen as their well-built, well-marketed counterparts overshadow them.With such robust competition, you must use...
Indie games have it tough. With the average indie game going for less than $9 on Steam and developers only selling a few copies according to data from PC Gamer, success is becoming increasingly rare for indie games. But that’s not to say that indie...
Discord is the place to be!
Looking back only a few years, gamers didn't have a dedicated platform to engage with each other and discuss game-related issues and events. Instead, they used platforms like Skype to communicate, but the chatting...
If you've been producing gaming content for a while, you likely have many useful resources on your blog and YouTube channel that can be reused in other ways. The act of recycling content is a great content marketing strategy that every game dev...
With more than 4 billion people connected to the internet worldwide, there has never been a better time for you to include blogging in your marketing strategy. The humble blog is a place to establish authority in your industry, drive website...
Blogging is one of the top three forms of content, following videos and eBooks. Modern consumers take time to research the products they need before making a purchase. Blogging provides the perfect platform to engage your target audience, boost...
You've got to nail your game's launch to boost your chances of success in the competitive video game market. Thousands of video games are launched every minute, but statistics by Startup Grind show that only 0.01 percent of them succeed. Most of...
Video is the best-performing type of content. One-third of all online activity is spent watching videos, making it the best medium for marketing your brand online. Video marketing statistics from WyzOwl show that 86 percent of businesses use video...
Content is one of the most important building blocks of your marketing strategy. Creating content should be one of the most important priorities for any gaming studio, but not all of it needs to be created by you.
User-generated content (UGC) is...
When you want your paid ads to reach and convert specific audiences, you need to know how to market a game. Google Ads is one of the best tools to accomplish this. Unlike organic search, Google Ads allows your video game to be seen at the top of the...
With 2.5 quintillion bytes of data being generated on a daily basis, information is the cornerstone of success for businesses. From Netflix, General Electric, and Capital One to American Express, Amazon, Starbucks, and T-Mobile, brands from all...
Content marketing is a powerful way to grow your video game and reach your target players. One area of content marketing that’s gaining significance is video marketing. According to Oberlo, 54% of consumers want more video content from brands they...
Your game launch is your best chance to make a big impact on your audience. But a mere 10 percent of the games that are launched every year capture a massive 90 percent of the revenue generated in the entire gaming industry. Why? Because the other...
Are you thinking about marketing your products or services using the esports industry? You’ve made a good choice.
The esports industry is booming, and many businesses have already taken advantage of the advertising space it offers. While esports is...
Videos are a great way to share your message with your audience and one of the best types of content marketing. Data from Smart Insights shows that 92 percent of marketers claim that videos are a vital component of their marketing strategy. A boon...
Social media is where the people are. Nearly half of the world’s population is active on social media, and this number is growing every day. As a business owner looking to make it big in your industry, marketing on social media isn’t an option...
Data is one of the most important marketing tools you need to grow your business. It will help you understand your customers better, and you’ll use this information to improve your marketing efforts.
If your marketing channels aren’t bringing the...
Anyone that operates on the Internet should be familiar with Google Analytics. This in-depth tool has been a company’s best friend since its launch in 2005, providing a wealth of information about a site’s performance to help marketers make informed...
One of the reasons that all of the biggest brands we know and love are successful is excellent data management. Businesses need to adapt to leveraging the insurmountable data they receive on a daily basis because without proper data acquisition and...
Right place. Right time. Right message. Reaching your target players like this is essential. Google Ads allows brands to achieve this, with search ads helping you promote to relevant searchers.However, let's not forget that online users habitually...
So, you’ve created a brand new mobile game and want to enter the market. But how do you gain traction for your app among millions of others? Conversion rate optimization (CRO) is your answer! Whether you want to increase the number of players,...
Casual games make a major part of the gaming industry. These games support instant gameplay and are played with simple mechanics such as timing, agility, stacking, and turning. A recent study found that 56.6 percent of gamers consider themselves...
Game developers have an incredible opportunity to spread the word with video marketing. Video is one of the most popular forms of content out there, pulling in a significantly higher engagement count than other media including text and image-based...
Paid traffic is wonderful, but when your app gets organic traffic, it’s even better. Organic traffic helps brands position their products and services better in the market, but building it can be a challenge and it can take some time. That’s why...
Your app may have great features and offer innovative content, but it may still struggle to have a good conversion rate if the app store product page has not been properly optimized.
Offering high-quality visuals is essential for your app store...
Some 6.2 billion people own mobile devices (source: Oberlo)! Mobile device users heavily dominate web traffic, and your online business will be disadvantaged if you don’t optimize your site for them. So, dive into why mobile site optimization is so...
There are 5.25 billion people that own at least one mobile device, accounting for more than 67 percent of the global population. Chances are, you may be reading this on your phone right now! As such, reaching out to audiences across the world is now...
Big data is a must-have for your marketing success. Data is everywhere around us, but it isn't the presence of data that's important. What matters is how you obtain and analyze it for your game. Big data management has done wonders for businesses...
Businesses have a massive amount of data available to them on a daily basis. But not all of this data will help them, and only companies that can derive useful insights will flourish. This is the reason why large enterprises attribute their success...
Mobile gaming is a major part of the gaming market. Data from Statista shows that there were 3.5 billion smartphone users worldwide in 2020, almost half of the world's population. One of the things people use their smartphones for is playing games....
The video gaming industry is flourishing and has an audience base that is ever growing, presenting incredible opportunities for businesses to tap into. If you think that advertising in the esports segment won’t bring you a good return on investment...
Last updated: Jan 9th, 2023
Mobile games make up a significant portion of not only the gaming industry but also the app market. Tending to be easy to play, short in length and often free, mobile games have taken up such a large market share because...
If you want to establish yourself as a brand, you should consider trademarking. Trademarks influence customers' purchasing decisions, and registering yours will make consumers more likely to buy from you.
A recent study found that 71 percent of...
Understanding your target audience requires a tremendous amount of research. Whether you’re a startup or an accomplished enterprise, putting yourself in your customer’s shoes is the first step to selling your game to your audience. This is where...
Esports has grown into a massive form of entertainment, with many popular players, loyal fans and exciting games popping up every year. With such big events comes opportunities to use them as platforms for businesses to reach out to their audience....
Video gaming is a major form of entertainment, popular with a vast range of players. According to Statista, some 2.7 billion people play video games worldwide, with most of these players between the ages of 18 and 35. With such a large number of...
What is the secret to a successful game marketing campaign? Truthfully, there are many secrets, but one of the best is a good marketing funnel that notes where your players are, how likely they are to get your game, and what you need to do to...
Whether you want to launch your new game, make company announcements, or fix a crisis, public relations (PR) is the perfect tool to reach your target audience. When done correctly, a PR campaign can capture the attention of larger audiences helping...
For every 10,000 games that are launched in the market, 9,999 end up being a failure due to cost, pivot, timeline, team issues, competition and more. This means that only 0.01 percent of games are successful. Whether you’re a large gaming...
Ah, social media. It's more than likely that you have an account of your own. You've seen the sponsored posts, branded accounts, and hashtags. Hey, you might already know a little about marketing on these platforms.But even if you think you know a...
As an indie developer, you might be worried about how to get your game out there. The market is very crowded, making it difficult to get noticed and get users to download your game.
Furthermore, the big companies, powered by big marketing budgets,...
One of the most effective forms of content is that of video. Almost 5 billion videos are watched on YouTube daily (source: Fortune Lords), and the number of people watching videos for entertainment is growing at an astronomical rate.This trend has...
As technology evolves and allows businesses to traverse the global marketplace, the importance of incredible digital marketing has become clear. If you want to make it in your market, whether you’re a bricks and mortar store or an online business,...
Last updated: August 23rd, 2022
According to data from Oberlo, 90.4 percent of millennials and 77.5 percent of Generation X are active social media users. Why? Because social media has become an integral part of daily life for most people. You must...
Video gaming is branching out from a form of entertainment to other industries – including its use as a tool for marketing. With more businesses popping up daily, brands need creative strategies to grab attention and spread their company message....
The world of influencer marketing has grown rapidly in the last couple of decades, evolving from a few popular bloggers to its own industry full of different niches, styles, businesses and promotional material.
Influencers are now a major part of...
The global gaming industry now exceeds $300 billion in value (2021 stats: data from Accenture), and is anticipated to grow at an incredible annual rate of 10.5 percent until 2026. It will be difficult for your brand new game to capture the attention...
If you are releasing a new app, you’re up against a lot of competition. As of the 3rd quarter of 2020, there were 2.87 million apps on Google Play Store and 1.97 million apps on the Apple App Store.
This is the competition your precious app faces,...
You've spent a lot of money and put in a lot of effort to develop an amazing game with envious depth. The user experience is as rich as Elon Musk, and you're convinced players will be lining up to download your game as soon as you release it. Guess...
Game marketing isn’t an easy business, especially if you don’t have a lot of expertise in it. With a sea of competitors, and only more getting released every year, as a gaming studio or developer you might find yourself struggling to see a future...
With the world moving at such a fast pace, it’s becoming increasingly difficult for businesses to reach out to their audiences when they don’t have the right marketing strategies. However, social media platforms are facing an influx of users from...
Are you thinking of joining the esports space? That's a smart marketing move for your brand.
With more tournaments, larger crowds (physical and online), and bigger prize funds, esports is balling. Established brands (both gaming and non-gaming) have...
Social media marketing is one of the most powerful tools in today's digital age. With so many platforms at your disposal, there are a variety of ways you can connect with different audiences, but this can make it challenging to decide which one to...
Social media is one of the most powerful tools in your marketing toolbox! There were more than 4.62 billion active social media users in 2022, almost half the world's population (source: Smart Insights).These huge numbers mean it's more than likely...
Seamless advancements in technology have revolutionized social media platforms - and the way we market on them. With an ever increasing number of new platforms and user bases, it is not surprising that brands want to nudge their way into these...
Organic traffic is one of the best ways to get new clients. It assures viewers of your brand's credibility, increasing the likelihood that they'll prioritize you when making a purchase.
Modern-day consumers require social proof before buying from a...
There’s a reason why the big names in gaming we all know have made it in the market for decades. Whether you’re an indie game developer or an accomplished game publisher with a catalog of games behind you, it is impossible to make a mark on your...
If you've got a new game or are launching to a new market, then you need a go-to-market (GTM) strategy. Competition in the gaming industry is very fierce, and with limited resources to market your game, you need a proper plan to ensure you're on the...
Are influencers just hype? Does influencer marketing work? You may have some questions, but here at Game Marketing Genie, we know influencer marketing works! Statistics show that it delivers better results than traditional advertising methods...
The last two decades have seen tremendous gains in the mobile gaming world. What may have started for many as a casual game of Snake on Nokia phones is now a multi-billion dollar industry. Mobile games are set to become 60% of the market share in...
Your mobile game has finally launched. You have managed to attract a lot of users who play your game regularly. This is excellent news.
But if your app’s download rate has started to plateau or even decline, you’ll have to come up with creative ways...
The iOS App Store and Google Play Store are both flooded with apps, making it hard for your app to get the results it deserves. That’s why you need to know the right strategies to help your game stand out in today’s hypercompetitive market. While...
Technology is constantly changing, and the video game industry is no different. We are heading to a future where discs, downloads, and even consoles may not be required since people will be able to stream their favorite games across the internet...
The boundary between the real and virtual worlds continues to break down, offering users breathtaking experiences that, only a short time ago, were the stuff of science fiction. With technology advancing rapidly, the things we used to see in Star...
Podcasts are hot right now. They fit seamlessly into our busy lives, allowing us to listen to interesting material as we go about other chores, travel or relax. Podcasts are presented in a personal context, making them a great pick for users who...
Is it enough to have a great game? Not if your audience doesn't know about it. Working on a press release with your game's launch or updates is one of the best ways to create that spark. And if you're not out there announcing your news, you can bet...
The gaming industry is growing in leaps and bounds. The rise of gaming as a major form of entertainment has captured audiences around the world. But the competition in this industry is fierce with hundreds, if not thousands, of games being added to...
Every season offers unique opportunities for companies to thrive. Even if your business is not seasonal, your customers react to different events in predictable ways you can take advantage of. Consumers tend to spend more during holiday seasons,...
Marketing is the driving force of the modern business world. A good game marketing strategy has a lot of components, and understanding the ones you need can be hard. Getting this component mix right is crucial for a winning marketing campaign, with...
The marketing industry relies a lot on research. Market research is about looking at your niche and churning through data to gain insights about market trends, potential audiences, competitors, and more.
As a game developer, studio or other brand...
Data and analytics lie at the heart of marketing, and are an indispensable secret to the success of most viral game marketing campaigns. As a game developer, there are many diverse metrics that you can watch, understand and optimize.
So, what are...
The gaming industry has grown into one of the biggest parts of the entertainment industry with video gaming now available for everyone. With the advent of live streaming, mobile gaming, AR and VR, it only promises to grow bigger and better. With the...
Marketing is the process of “finding a market” for products – releasing a product to the public and ensuring that enough people know about it to give it a fair chance of success.
Video game marketing is all about ensuring your game has an audience....
With your team, you have created a fantastic game, and you can't wait to introduce it to the gaming community. You've heard stories of games failing, but you are convinced this fate will not befall you since you have done everything to make your...
Game development companies shell out billions of dollars making and marketing games every year. However, making your marketing count isn’t easy if you’re inexperienced in that area. Game development and marketing are both crucial for your game’s...
Marketing a game is as essential as designing levels and polishing the user interface. The big development studios are spending millions on ads and celebrity endorsements. If you can't compete on these terms, your best bet for finding players for...
Great games are backed up by great marketing efforts. If you’re a game developer with a myriad of marketing channels, it is easy to be confused while designing your game marketing strategy. Take a look at this video game dev marketing checklist that...
The gaming industry is continuously growing. With numerous games being introduced every year, there are an increasing number of choices for players. This means that without an effective game marketing strategy in place, your game will be lost....
There are many game marketing tips floating around the Internet. But some of these will lead you down the wrong path. Listen to the leading video game marketing experts to find out what you need to know.
With the increase in smartphone sales around the world, podcasts are increasingly becoming popular and are becoming a preferred form of entertainment. According to MusicOomph, the younger generation accounts for 67 percent of that listens to podcasts
Video games explore new worlds and untold stories, guiding players to feel emotion and conflict, and can also engage players in a meaningful, memorable, and influential way. But it's not all just escapist fun — you've got to work hard to get your...
Imagine your game being featured on well-known gaming news sites. That impact could augment your brand awareness and up your sales, wouldn't it? This is why the press is an integral part of the success of your game.Before you release or launch your...
App stores are flooded with applications of all sizes from companies around the world. The numbers show that there are around 2.8 million apps on Google Play Store and over 2.2 million apps on iOS App Store. As such, you need to make sure your app...
Apple has now introduced the latest version of its operating system, iOS 14, after announcing the new Apple Watch and iPad models. Alongside new features like home screen widgets, updates to important apps like Apple Maps and iMessage, and a...
Influencer marketing is a significant part of the marketing world, and it's only growing in popularity. From Instagram and YouTube to Twitch and other niche channels, brands partner with famous online personalities to reach their followers and...
Developments in technology have revolutionized the way brands market their products and services. This has led to the rise of social media platforms and the success of influencers across the world.
According to Big Commerce, as many as 89% of...
Many people consider gaming to be a fun pastime activity, but the reality is that esports is rapidly becoming one of the world's most lucrative industries. For those who aren't familiar, esports is competitive video gaming played at a professional...
Esports, short for electronic sports, refers to competitive video gaming that’s watched by spectators. It’s not as mainstream as real-life sports, but the number of fans has been growing in size with a recent study showing that global esports...
Over the last few years, live streaming has grown from a bit of fun into an important social feature. Nearly every social media platform is now offering some form of video broadcasting to allow users to engage with their audiences in a live...
Today, live streaming platforms worldwide have a multitude of users that check in every day. Several live-streaming platforms exist in diverse verticals, including personal development, entertainment, e-commerce, education, as well as gaming, of...
Marketing is no longer just about showing prospective customers why they should buy. You need to make them feel as though they are connected to your brand – whether this connection comes in the form of a want to buy, a positive brand image, or a...
Over the last decade, indie games have grown in popularity and in number. Emerging as early as the 1970s, indie games were the precursor to the games we know and love today. Unlike AAA games which have higher marketing budgets and a larger team of...
If someone lands on your website and is presented with a bad UI (user interface), there’s an extremely low chance that you’ll get them to engage or convert. Likewise, if you have a bad UX (user experience) within a video game, you’ll probably stop...
Narrative is an essential part of any good video game. It helps the players engage with the story and relate with the characters, and also helps you find important opportunities to market your game.
Whether you are creating a role-playing game like ...
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