by Game Marketing Genie, on 14-Jan-2021 10:27:10
Social media marketing is one of the most powerful tools in today's digital age. With so many platforms at your disposal, there are a variety of ways you can connect with different audiences, but this can make it challenging to decide which one to use for your gaming studio.
That's why we've created this guide to help you decide on the best gaming social media platforms. Let's jump in!
Why social media?
Any business with an online presence (and even those that don’t) should have at least one social media platform. Statista shows that more than 3.6 billion people are using at least one form of social media, and this number is projected to hit a humongous 4.4 billion by 2025. With half of the world’s population on these social platforms, it is difficult for marketers to ignore them.
The benefits of social media marketing are many. Gaming companies can leverage social media to market their games and connect to their audience to build lasting customer relationships effortlessly. With a solid social media marketing strategy in place, gaming studios can reap the following benefits:
- Increased brand awareness
- Seamless audience engagement
- Gaming promos
- Insights into customer behavior and preferences
- User generated content
- An understanding of emerging market trends
- Improved social listening
- Increased website traffic
So, what platforms do we recommend?
1. Facebook
An undeniably hard-to-ignore gamer social media platform, Facebook has the biggest user base, with more than 2.7 billion monthly active users, according to Statista. A perfect platform for targeted advertising and lead generation, it is incredible at helping businesses reach their potential customers. From first-time advertisers to seasoned marketing professionals, Facebook makes advertising and marketing accessible.
Not limited to advertising alone, Facebook is a great way to increase your studio’s online presence and build lasting customer relationships. Gaming businesses can use Facebook’s impeccable analytics tool to measure their overall performance and progress. All gaming brands need to acknowledge and regard Facebook as a versatile platform that can place their game on the map.
Find out more in our blog Facebook Video Game Marketing and Why It's Essential.
2. LinkedIn
An ideal platform for networking and growing your email list, LinkedIn is one of the best social media platforms for professionals. Regardless of your industry, this B2B platform is an excellent place for you to build your brand presence online and get in touch with like-minded professionals from around the world. With more than 310 million active monthly users from 200 different nations (source: Influencer Marketing Hub), your audience (or potential investors) is bound to exist here.
Since it is a B2B platform, you can publish valuable editorial content that can establish your studio and game as a thought leader in your industry and foster brand trust. As a gaming brand, you can use this platform to network with other game developers and gaming studios to create a robust social network.
3. Instagram
Want to reach out to the younger generation? Instagram is one of the best ways to connect to them. Known for its visual media sharing capabilities, its recent Stories and Reels features have allowed businesses to give their customers a virtual experience of their products and services.
Read more about marketing with social media stories in our blog on Growth Marketing Genie here: Why You Should Be Marketing With Social Media Stories.
Additionally, if you’re new to influencer marketing, Instagram is the best place to get started. Whether you want to target 1000 people or 1 million, the broad spectrum of influencers on Instagram have got you covered. It is a great place for gaming brands to increase brand awareness, connect with potential audiences and give them a taste of what your game has to offer.
Want influencer marketing to be easy? Atisfyreach enables marketers to effortlessly scale influencer marketing at a global and omnichannel level through the first ever real-time data-driven influencer economy.
4. Twitter
An excellent social platform to make quick announcements or updates, Twitter is capable of creating the buzz that you want in the market. Boasting a substantial 330 million monthly active users, you cannot ignore its massive impact on your audience. Studios should consider the platform for game promos, upgrade version release announcements, and more. Gaming companies can use Twitter as a comprehensive platform that can help them take their game promotions to the next level.
5. YouTube
Video is the premium form of content that has the power to connect with audiences across the world. Thanks to YouTube, the pioneer of video content, people can easily create, publish, and view videos. With more than two billion registered users actively using this application every month, YouTube receives an astounding one billion watch hours daily. It also has a geographical footprint in more than 100 countries worldwide and is available for audiences in 80 languages.
This is why gaming studios should leverage advertising on YouTube. 78 percent of marketers claim that YouTube is a perfect platform for marketing video content, as stated by Go-Globe. Gaming studios can use their YouTube channels to educate their audience about their games, announce new information, roll out trailers, and more. This is a must-have platform for gaming companies to promote their game releases and updates by providing high-quality video content to their audience.
After all, many YouTube gamers claim that they enjoy watching others play games on this platform. Your audience already loves it, so you should leverage advertising and exclusive partnerships with streamers on this platform to capture your players.
Wanna know more? Get the facts in Your Complete Guide to Using YouTube Marketing For Your Game.
6. TikTok
A perfect social media platform for reaching out to younger audiences (but also older audiences, too!), TikTok has taken over the short-form video segment by storm. From creating innovative challenges to distributing entertaining content, TikTok is an ideal place to grab your audience's attention with an intelligent content strategy. Available in more than 150 markets around the world, this gigantic platform has more than 500 million registered monthly active users.
With the right game marketing strategies and partnerships with influencers, game studios can capture a fair share of the market segment irrespective of the industry they belong to. Video game developers and studios can also use this platform to increase brand awareness and effectively engage with their target audience with energetic gaming content.
Learn more about influencer marketing on this platform with our blog, Your Guide to Video Game Influencer Marketing on TikTok.
7. Pinterest
Pinterest is predominantly an image-oriented platform that drives more than 90 percent of consumers to make purchase decisions, as stated by Shopify. With more than 443 million monthly active users as of July 2022 (source: Data Reportal), this platform is perfect for building your audience, driving traffic to your websites or landing pages, and prompting your target market to take action. Gaming studios should leverage this platform to increase brand authority by presenting valuable content through compelling images, and by studying emerging trends as well.
8. Reddit
An ideal platform that concentrates on building online communities and fostering online discussions, Reddit is one of the most underrated community-based social media platforms of today. With more than 400 million users in various subgroups, genres, and niches, there’s no wonder it’s touted as The Front Page of the Internet! If you want to market your latest game, this is one of the best places to target your audience with new game releases, increase your brand awareness, and engage with players by answering their questions about your game.
Find out more in Reddit Marketing for Games: How to Get Organic Results!
9. Quora
If you’re looking to market your game and reach out to your target market without much paid advertising, then Quora is your answer! A place for asking questions, learning, and sharing knowledge, this social platform was launched to the public in 2010. With the initiative to help people with information, Quora has also helped companies establish their brand authority and drive website traffic. With upwards of 300 million users worldwide, this question-answer behemoth is also assisting brands in increasing their online presence.
Businesses have been leveraging Quora Ads to reach out to potential customers looking for industry-related answers. 60 percent of these ads are from B2B businesses, and 40 percent are from B2C, as shown by Foundation Inc. Brands that used Quora Ads witnessed four times more conversion than other platforms. If you want to help audiences find suitable games or showcase your USP — this is the place to do it!
10. Discord
An easy way to connect, network, and talk to people online, Discord is the next big thing that no gaming brand can afford to ignore. Predominantly used by gamers to connect to their audiences, this platform is perfect for gaming brands to gain brand awareness and announce new releases or updates to their audience in an easy way. From organizing a video game match online to live streaming and many more options, Discord is an excellent platform for giving target audiences a taste of the game.
Though Discord’s primary objective was to cater to the gaming community, it has moved away from gaming-only and is now catering to audiences belonging to all industries. Boasting more than 100 million monthly active users, companies of all types can utilize this social media powerhouse effectively if they have a strong game marketing strategy.
But wait, there's more! Find out How to Use Discord Marketing to Help Your Game Reach More Players.
Social media is your key to game marketing success!
With the right strategy, social media can make your game stand out among the masses and help you grow into a leading figure in your industry. Get all the tips you need to know in our ultimate guide here: Your Must-Have Guide for Social Media Marketing!
Social media marketing is not limited to one platform, but you shouldn’t be on all of them. You need to choose the best social media platforms for your gaming studio based on your target market, demographics, goals and more. Teaming up with a game marketing agency can help you ease the burden. Game Marketing Genie has a team of seasoned social media marketing professionals who can help you level up and achieve accelerated success.
Get in touch with our team of experts to get your game the recognition it deserves!
