Your Guide to the Social Media Platforms Your Gaming Studio Should Consider

by Game Marketing Genie, on 14-Jan-2021 10:27:10

Social media marketing is one of the most powerful tools available to you in today’s digital age. With so many platforms at your disposal, there are a variety of ways you can connect with different audiences, but this can make it difficult to decide which one to use for your gaming studio.

That’s why we’ve created this guide that will help you decide the best social media platforms for you. Let's jump in!

Why social media? 

Any business that has an online presence (and even those that don’t) should have at least one social media platform. Data from Statista shows that more than 3.6 billion people are using at least one form of social media and this number is projected to hit a humongous 4.4 billion by 2025. With half of the world’s population on these social platforms, it is difficult for marketers to ignore them. 

The benefits of social media marketing are many. Gaming companies can leverage social media to both market their games and also connect to their audience, to build lasting customer relationships effortlessly. With a strong social media marketing strategy in place, gaming studios can reap the following benefits:

  • Increased brand awareness
  • Seamless audience engagement
  • Gaming promos
  • Insights into customer behavior and preferences
  • User generated content
  • An understanding of emerging market trends
  • Improved social listening
  • Increased website traffic

Partnering with a social media marketing company will help you draft a definitive marketing strategy that will give your studio accelerated growth. 

Why in a lightbulb

So, what platforms do we recommend?

Facebook

An undeniably hard to ignore social media marketing platform, Facebook has the biggest user base with more than 2.7 billion monthly active users according to Statista. A perfect platform for targeted advertising and lead generation, this platform is incredible at helping businesses reach their potential customers. Be it first time advertisers or seasoned marketing professionals, Facebook makes advertising and marketing easy.

Not limited to advertising alone, Facebook is a great way to increase your studio’s online presence and build lasting customer relationships. Gaming businesses can use Facebook’s impeccable analytics tool to measure their overall performance and progress. All gaming brands need to acknowledge and regard Facebook as a versatile platform that can place their game on the map.

Find out more in our blog Facebook Video Game Marketing and Why It's Essential.

LinkedIn 

An ideal platform for networking and growing your email list, LinkedIn is the one of the best social media platforms for professionals. Regardless of the industry you’re in, this B2B platform is a great place for you to build your brand presence online and get in touch with like-minded professionals from around the world. With more than 660 million active monthly users from 200 different nations, it has a network of more than 30 million listed businesses. 

Since it is a B2B platform, you can publish valuable editorial content that can establish your studio and game as a thought leader in your industry and foster brand trust. As a gaming brand, you can use this platform to network with other game developers and gaming studios to create a robust social network. 

Linkedin on a phone

Instagram 

Want to reach out to the younger generation? Instagram is one of the best ways to connect to them. Known for its visual media sharing capabilities, its recent Stories and Reels features have allowed businesses to give their customers a virtual experience of their products and services. 

Read more about marketing with social media stories in our blog on Growth Marketing Genie here: Why You Should Be Marketing With Social Media Stories.

According to Retail Dive, a staggering 75 percent of customers purchase products from brands when they discover them on Instagram. Additionally, if you’re new to influencer marketing, Instagram is the best place to get started. Whether you want to target 1000 people or 1 million, the broad spectrum of influencers on Instagram have got you covered. It is a great place for gaming brands to increase brand awareness, connect with potential audiences and give them a taste of what your game has to offer. To redefine your influencer marketing with ease, head over to Atisfyreach

Twitter

An excellent social platform to make quick announcements or updates, Twitter is capable of creating the buzz that you want in the market. Boasting a substantial 330 million monthly active users, you cannot ignore its massive impact on your audience. According to Wordstream, 75 percent of B2B businesses witness about 1-3 percent more engagement rates for their ads here as compared to other platforms. Studios should consider the platform for game promos, upgrade version release announcements, and more. Gaming companies can use Twitter as a comprehensive platform that can help them take their game promotions to the next level.  

Twitter icon on phone

YouTube 

Videos are the premium form of content, and have the power to connect with audiences across the world. Thanks to YouTube, the pioneer of video content, people are able to create, publish, and view videos easily. With more than two billion registered users who actively use this application every month, YouTube receives an astounding one billion watch hours on a daily basis. It also has a geographical footprint felt in more than 100 countries around the world, and is available for audiences in 80 different languages. 

This is why gaming studios should leverage advertising on YouTube. 78 percent of marketers claim that YouTube is a perfect platform for marketing video content, as stated by Go-Globe. Gaming studios can use their YouTube channels to educate their audience about their games, announce new information, roll out trailers, and more. This is a must have platform for gaming companies to promote their game releases and updates by providing high quality video content to their audience. 

After all, many YouTube gamers claim that they enjoy spending time watching others playing games on this platform. Your audience already loves it, so you should leverage advertising and exclusive partnerships with streamers on this platform to capture your players. 

TikTok

A perfect social media platform for reaching out to the younger audiences (but also older audiences too!), TikTok has taken over the short form video segment by storm. From creating innovative challenges to distributing entertaining content, TikTok is an ideal place to grab your audience's attention with a smart content strategy. Available in more than 150 markets around the world, this gigantic platform has more than 500 million registered monthly active users.

With the right mix of marketing strategies and partnerships with influencers, game studios can capture a fair share of the market segment irrespective of the industry they belong to. Video game developers and studios can also use this platform to increase brand awareness, connect and engage with their target audience effectively with energetic gaming content. 

Learn more about influencer marketing on this platform with our blog, Your Guide to Video Game Influencer Marketing on TikTok.

Tiktok Icon on a phone

Pinterest

Pinterest is predominantly an image-oriented platform that drives more than 90 percent of consumers to make purchase decisions, as stated by Shopify. With more than 442 million monthly active users, this platform is perfect for building your audience, driving traffic to your websites or landing pages, and prompting your target market to take action. And even better, for every dollar spent on Pinterest ads, brands earn $4.30 in revenue according to OptInMonster. Gaming studios should leverage this platform to increase brand authority by presenting valuable content through compelling images, and by studying emerging trends as well. 

Reddit

An ideal platform that concentrates on building online communities and fostering online discussions, Reddit is one of the most underrated community-based social media platforms of today. With more than 400 million users in a variety of different subgroups, genres and niches, there’s no wonder it’s touted as The Front Page of the Internet! If you want to market your latest game, this is one of the best places to target your audience with new game releases, increase your brand awareness, and also engage with players by answering their questions about your game. 

Reddit icon

Quora 

If you’re looking to market your game business and reach out to your target market without much paid advertising, then Quora is your answer! A place for asking questions, learning, and sharing knowledge, this social platform was launched to the public in 2010. With the initiative to help people with information, Quora has also helped companies establish their brand authority and drive traffic to their websites. With upwards of 300 million users worldwide, this question-answer behemoth is also helping brands to increase their online presence. 

Businesses have been leveraging Quora Ads to reach out to their potential customers who are looking for industry related answers. 60 percent of these ads are from B2B businesses and 40 percent are from B2C, as stated by Foundation Inc. Brands that used Quora Ads witnessed four times more conversion compared to other platforms. If you want to help audiences find the right games or showcase your USP - this is the place to do it!

Discord

An easy way to connect, network, and talk to people online, Discord is the next big thing that no gaming brand can afford to ignore. Predominantly used by gamers to connect to their audiences, this platform is perfect for gaming brands to gain brand awareness, and announce new releases or updates to their audience in an easy way. From organizing a video game match online to live streaming and many more options, Discord is a great platform for giving target audiences a taste of the game. 

Though Discord’s primary objective was to cater to the gaming community, it has moved away from gaming-only and is now catering to audiences belonging to all industries. Boasting more than 100 million monthly active users, companies of all types can utilize this social media powerhouse effectively if they have a strong marketing strategy in place. 

Discord word on wood

Social media is your key to marketing success!

With the right strategy, social media can make your game stand out among the masses and help you grow into a leading figure in your industry. Get all the tips you need to know in our ultimate guide here: Your Must-Have Guide for Social Media Marketing!


Social media marketing is not limited to one platform, but you shouldn’t be on all of them. You need to choose the best social media platforms for your gaming studio based on your target market, demographics, goals and more. Teaming up with a social media marketing agency can help you ease the burden. Game Marketing Genie has a team of seasoned social media marketing professionals who can help you level up and achieve accelerated success.

Get in touch with our team of experts to get your game the recognition it deserves! 

Topics:Social Media MarketingVideo Game Marketing StrategyDigital Marketing StrategySocial Media Marketing StrategyDigital Marketing AgencyDigital MarketingVideo Game Marketing Agency

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