Mobile use is rapidly rising and is a shifting economy that doesn't function the same way it did even one year ago! People are spending an average 4.8 hours on their cellphones per day, according to data from App Annie. The Manifest also shows that 21% of Millennials open an app more than 50 times a day.
Since mobile apps play a huge role in today's smartphone users' lives, you can generate high revenue by creating engaging apps. But before you embark on this endeavor, read this blog. Today, we are giving away ten must-know mobile app trends of 2022 that can make or break your upcoming mobile apps.
Have you ever played a video game that allowed you to select the language you wanted to play in? If the answer is yes, and it probably is, then you've experienced game localization. Game localization is one of the most efficient mobile app trends in 2022, helping gaming companies generate higher revenue.
A study by CSA Research shows that 70% of top markets for iOS downloads are non-native English speakers. And 90% of the leading markets for Google Play also belong to non-native English markets. Therefore, localizing your app is one of the mobile game trends to hop on right away!
Continue reading this blog as we share what app localization is and how you can leverage it to boost your mobile game marketing.
Game development can be very tricky, especially if you are doing it for the first time and don't know where to look for information. There are heaps of engines you can use to build your game, dozens of frameworks, a ton of libraries, and so many programming languages. But where do you even start?
There’s also the issue of consumer needs and the mobile game trends you need to follow to ensure your game is a hit with players. Instead of sifting mindlessly through pages of documentation to know how best to structure your game, it would be easier if more experienced peers would give you pointers on what to do. Mobile game forums for game devs fulfill this role by helping you get in touch with fellow developers who will give you useful tips based on their experience in the industry.
This article shares the best forums you can to discuss mobile games and gather valuable feedback that will help you improve your creation.
Gone are the days when colossal billboards and flyers were used to get players playing. Advanced storytelling techniques are a must-have to entice modern-day consumers. Our brains are much more engaged by storytelling than cold facts. And what better way to narrate your story than through immersive videos? Videos allow users to easily remember the story being told, which creates an emotional bond.
Figure 1: 63% of a survey's participants consider video content "far more important." Source: MarTech
The power of videos is unmatched. And producing enticing video trailers of your upcoming game will skyrocket the game's success. But here are six crucially essential prerequisites for an incredible game trailer.
As of 2022, the iOS app market share is 27.57%. However, when compared to Android, the iOS app store continues to outperform other operating systems in terms of revenue generation. No wonder many gaming companies launch iOS-compatible games, promoting them using a feature known as Apple Search Ads.
Apple Search Ads is a user acquisition strategy that can make games more discoverable, offering a 50% conversion rate on average according to the business. These ads appear in the topmost section when users search for similar apps. Businesses (like yourself) pay whenever users tap on their ads.
Figure 1: Apple Search Ads. Source: Campaign Asia
Apple Search Ads function and succeed because users are already willing to download an app they are looking for and don't need any external motivation. So marketers don't have to convince them to install any app. Therefore, Apple Search Ads have a higher potential, and many leveraging them receive fruitful results.
Non-fungible tokens (NFTs) are all the rage, with NFTs ranging from famous internet memes to the source code of the World Wide Web selling for millions of dollars. NFT games have been booming since the launch of CryptoKitties on Ethereum network in 2017, but their adoption in the mainstream gaming industry has been a contentious topic.
While the big game creators have indicated an interest in cryptocurrency and NFT-based games, numerous players have raised fears that the introduction of these tokens would result in the commercialization of their gaming time. For artists, the easier it is for someone to mint NFTs, the more likely it is that someone will forge work that isn't theirs.
On the other hand, there's also a batch of players, devs, and game makers united in the broader blockchain gaming movement. However, many in the industry also wonder whether the backlash against NFTs will slow or stop the mainstream adoption of blockchain technology before they are used to exploit or abuse unwitting customers.
It's one thing for large game publishers to dig into blockchain; it's quite another for the market to embrace it and turn it into a vast and profitable area.
Given this divisiveness, here are some dos and don'ts for you to consider when introducing game NFTs to your audience.
Game monetization is hard, and it's even harder when it comes to free to play games. Players can access F2P games for free, and most don't feel the need to pay to acquire extra features. A few players make in-app purchases to acquire additional assets like skins, superpowers, and access to gated content. Unsurprisingly, these are a game's most valuable users, with statistics revealing that they generate a huge portion of the game revenue.
As a game developer, these are the users you want to target and attract. Such paying users can be categorized as whales, dolphins, and minnows, with dolphins being the high spending lot. This article discusses the game monetization strategies that will help you convert such high-value users.
The video game market shows no signs of slowing down. The industry added 500 million new users over the last three years, bringing the worldwide number of gamers to 2.7 billion according to data from Business Wire. The growth is fueled by mobile game adoption, with the new breed of gamers preferring to enjoy gaming experiences from their mobile devices.
Game devs targeting these users seem to have settled on in-app advertising as the most appropriate channel for game monetization. The developers have realized that they can make more money with ads than asking people to pay for their games.
This article explains how integral in-game advertising can be to your mobile game's success and the different ad formats you can integrate into your game.
As DeFi and cryptocurrency continue to impact the digital world, several industries are working on ways to innovate and improve their creations with decentralized technology. The video game industry is one of the latest sectors to incorporate blockchain technology, especially with the emergence of the metaverse. The technology has changed the way players trade in-game assets, rewards, characters, and more, by integrating NFT technology, DeFi, and fundamental crypto concepts.
The latest play-to-earn concept, also known as GameFi, allows gamers to convert their in-game assets into money that can be used in the real world. The GameFi sector has grown significantly and is expected to have a massive impact on the global gaming market, which is expected to be worth $314 billion in 2027 according to a report by Mordor Intelligence.
This article answers the question, “What is GameFi?” and discusses the impact the play-to-earn model will have on the gaming industry. Let's get started!
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