Game Marketing Genie Blog / Mobile Game Marketing

Numerous games are getting added to the gaming industry, and it shows no sign of slowing down. Never before has there been greater access to games that people can play almost instantly than in recent years. The increasing adoption of innovative...

Gaming's consistent growth is evident from its position as the largest and most diverse industry in the entertainment sector. The gaming industry is worth more than $145 billion globally and continues to grow yearly.

To put gaming's popularity into...

Mobile use is rapidly rising and is a shifting economy that doesn't function the same way it did even one year ago! People are spending an average 4.8 hours on their cellphones per day, according to data from App Annie. The Manifest also shows that...

Have you ever played a video game that allowed you to select the language you wanted to play in? If the answer is yes, and it probably is, then you've experienced game localization. Game localization is one of the most efficient mobile app trends in...

Game development can be very tricky, especially if you are doing it for the first time and don't know where to look for information. There are heaps of engines you can use to build your game, dozens of frameworks, a ton of libraries, and so many...

Gone are the days when colossal billboards and flyers were used to get players playing. Advanced storytelling techniques are a must-have to entice modern-day consumers. Our brains are much more engaged by storytelling than cold facts. And what...

As of 2022, the iOS app market share is 27.57%. However, when compared to Android, the iOS app store continues to outperform other operating systems in terms of revenue generation. No wonder many gaming companies launch iOS-compatible games,...

Non-fungible tokens (NFTs) are all the rage, with NFTs ranging from famous internet memes to the source code of the World Wide Web selling for millions of dollars. NFT games have been booming since the launch of CryptoKitties on Ethereum network in...

Game monetization is hard, and it's even harder when it comes to free to play games. Players can access F2P games for free, and most don't feel the need to pay to acquire extra features. A few players make in-app purchases to acquire additional...