Game Marketing Genie Blog / Digital Marketing

Understanding the distinction between marketing and advertising is crucial for game developers and brands aiming to effectively connect with the increasingly diverse gaming audience. While often used interchangeably, these terms represent distinct...

Video content has become a potent tool for game marketers in today's digital landscape, helping to captivate audiences, boost user engagement, and drive conversions. The use of video content has become crucial in highlighting the distinctive...

Are you seeking the secret formula to convert leads through a video game landing page? You can generate high-converting leads with the perfect blend of essential elements and a little bit of research.

Landing pages are crucial to the success of any...

Gaming studios must look for new ways to promote their latest releases and reach a wider audience. One powerful marketing tool you can leverage is influencer content. 

Did you know that by 2025, the global gaming market is expected to reach $300 billion? It’s no surprise that the number of players will grow, with the total potentially exceeding billions.

In this industry, visual marketing dominates. Think about...

Visual novel marketing is essential for small game studios looking to promote their narrative-driven games. The graphic novel industry has experienced significant growth in recent years, and according to market share data from Comic Book Revolution,...

For success in the gaming industry, a captivating and immersive game is only one side of the coin. The other is positioning your game so your audience can learn about its existence. 

Mastering gaming social media isn't just about making content and...

Are you looking to launch your first game and make it a success? A Steam Wishlist campaign can help you build momentum and engage players before your game even hits the launch phase.

Steam Wishlists, introduced in 2010, allow players to track...

Putting a lot of effort into your gaming content and products, but aren't seeing the results you want? If your target audience can't find you when searching for related keywords, they'll stumble upon your competitors instead. But the problem is not...