Game Marketing Genie Blog / Digital Marketing (2)

For game developers, nothing's more frustrating than seeing players come and go without a trace. You spend countless hours crafting a game to be enjoyed, only to have your efforts go unnoticed. Add an economic downturn to the complicated mix, and...

In today's competitive gaming landscape, keeping players engaged and retained is THE most critical aspect of game development. 

Did you know 70% of mobile game players churn within the first three months? (source: Statista). Don't let that happen to...

Are you frustrated that your game isn't getting the recognition it deserves on Steam? You're not alone! 

As a game studio, you're generating massive amounts of player and audience data every single day—from your marketing campaigns, social media channels, Steam or console storefronts, in-game events, websites, and more. Within all that data lies...

Do you need help attracting and retaining players for your game? Are you falling behind in the crowded gaming market where new games are entering what feels like every other second? Don't let your competitors outdo you! It is time to create...

Game marketers are obsessed with metrics like CPI, ARPU, and DAU. They are the key to unlocking campaigns that drive downloads, leading to better marketing strategies and exposure for your game. 

But not all metrics are equal.

Given the variety of...

Gaming will be THE industry to watch in 2023. Millions of consumers who used gaming to cope with the pandemic's uncertainty have continued to play for enjoyment as an integral part of their lifestyles in 2023.

Gaming platforms are not just for gamers. Over the past few years, advertising in mobile games, including non-gaming brands, has become a popular marketing tool. According to an InMobi report, 60% of advertisers began using mobile gaming advertising...

The potential for blockchain games is immense. Giving consumers a chance to earn money while playing games is a strong motivator to keep them around for longer. 

However, things will quickly unravel if the community doesn't care about the game's...