As video games have become a widespread form of media, with gaming consoles in houses everywhere, the internet's emergence has further propelled their growth. Gaming-related searches constitute a substantial portion of regular search queries, making...
Apple’s release of the iOS 14 update has had huge effects on the mobile game and app advertising space. The update gives Apple users the choice to block the IDFA (Identifier for Advertisers) from their apps. Among other things, this means that apps...
The video game market shows no signs of slowing down. The industry added 500 million new users over the last three years, bringing the worldwide number of gamers to 2.7 billion according to data from Business Wire. The growth is fueled by mobile...
You have successfully developed a game, and now you’re thinking about how to reach the target audience. If you’re wondering what an efficient and effective way to reach your audience is, the answer is simple: social media marketing.Social media has...
Gaming platforms are not just for gamers. Over the past few years, advertising in mobile games, including non-gaming brands, has become a popular marketing tool. According to an InMobi report, 60% of advertisers began using mobile gaming advertising...
The potential for blockchain games is immense. Giving consumers a chance to earn money while playing games is a strong motivator to keep them around for longer.
However, things will quickly unravel if the community doesn't care about the game's...
Numerous games are getting added to the gaming industry, and it shows no sign of slowing down. Never before has there been greater access to games that people can play almost instantly than in recent years. The increasing adoption of innovative...
Gaming is the largest and most diverse industry in the entertainment sector. The gaming industry is worth more than $145 billion globally and continues to grow yearly.To put gaming's popularity into context, the global music industry was worth $26.2...
Every month, over 30 thousand apps enter the iOS App Store (source: Statista). Although only a few of these apps are geared toward social media, they all compete for the top spot. Among them, one trend worth noting is the rise in popularity of...
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