Game Marketing Genie Blog / Digital Marketing Strategy (2)

With the advent of new digital marketing strategies, advertising costs have skyrocketed. Today, gaming brands have to pay an excessive amount to market their games, acquire new players, and establish brand authority.

Fortunately, there are multiple...

The global gaming market will be worth over $250 billion by 2025 according to PR Newswrite. Without a doubt, the gaming population is increasing worldwide. While this is a positive signal for all gaming brands, many studios fail to reach their...

Indie games often have it rough. Not all of them will be the next Stardew Valley or Minecraft. But that doesn't mean you shouldn't give your marketing a red hot go because your game exists for a reason. Maybe you found a niche in the market. Perhaps...

Instagram is users' go-to platform for consuming visual content. The platform's virtual footfall is skyrocketing, with Meta continuously releasing interesting features like Reels. Instagram is the place to be, specifically for gaming brands....

User-generated content, popularly known as UGC, is a modern-day word-of-mouth recommendation. But what is UGC? UGC is the unpaid or unsponsored social media posts that users upload praising a brand’s product or service. It impacts the purchasing...

According to a survey by Meta, 87% of customers followed a call-to-action (CTA) after seeing an ad on Instagram. Instagram ads are one of the most efficient ways to increase your game download rate and get a higher return on investment. And they're...

The life of a Tweet is 18 minutes (source: Moz)! Yes, that’s how fast-paced Twitter is. But that is the beauty of this platform — people get quick updates in abundance about the topics they are most interested in. But Twitter has transitioned...

Gaming has become one of the most popular pastimes. Though it started as a mere form of immersive entertainment, people are now taking it more seriously. And thanks to the global COVID pandemic that propelled the gaming industry to a new level!...

Launching a game on the right platform can make a massive difference. While Steam has been the most popular PC game store for a long time, an equally effective competitor is here — Epic Games. The Epic Games Store offers a wide selection of games,...