Game Marketing Genie Blog / Digital Marketing Strategy (3)

Mobile use is rapidly rising and is a shifting economy that doesn't function the same way it did even one year ago! People are spending an average 4.8 hours on their cellphones per day, according to data from App Annie. The Manifest also shows that...

Have you ever played a video game that allowed you to select the language you wanted to play in? If the answer is yes, and it probably is, then you've experienced game localization. Game localization is one of the most efficient mobile app trends in...

Facebook and Instagram have remained two of marketing's go-to digital marketing platforms. But when it comes to the gaming industry, you must go the extra mile to reach your gaming audience — remember that marketing only on conventional media may...

Engaging videos have become one of the most popular tools to entice today's customers. Modern buyers have a shorter attention span. Therefore, a compelling video gets their attention better than a lengthy paragraph. An article from Forbes show that...

Gaming influencers are taking the world by storm in 2022. They're the second most popular type of influencers (36%) — after music influencers (38%) — among US teens. They've also moved up the ranking from 11th to 6th position globally.

This data...

The world of gaming is booming like never before. Studies reveal that there were 2.8 billion avid gamers in 2021. And the number is likely to reach beyond 3 billion in 2023. 

Figure 1: Number of gamers worldwide. Source: Statista

The rising demand...

If you are the developer of a real-money gaming app, it's almost inevitable you will use digital advertising to promote your product. Digital advertising is crucial for brands and can make or break a business. However, real money and gambling games...

Reddit is growing fast, and many engaged gamers are on it. Users are actively discussing their favorite games and researching new titles to play at this very moment. These are potential customers you can target with organic posts and Reddit Ads. 

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A game dev’s job is not done when they get a new user, it’s now all about making sure the user plays the game. User acquisition costs are on the rise because of the increased competition, and as a developer, you need to do everything in your power...