Game Marketing Genie Blog / Digital Marketing Strategy (4)

Game development can be very tricky, especially if you are doing it for the first time and don't know where to look for information. There are heaps of engines you can use to build your game, dozens of frameworks, a ton of libraries, and so many...

Creating an engaging, irresistible game is a moment of pride. However, it is only half the battle. The key to a successful game lies in marketing. After all, making a fascinating game is futile if your target audience doesn’t know it exists!...

The younger generation is always up-to-date with technological advancements. They're the first to hop on the bandwagon, from new social media platforms to the latest hyped video game. A study by the Pew Research Center highlighted that almost 95% of...

In video games, higher player retention rates convert to more monetization opportunities. A game generates higher revenue when played several times per week, or better yet, per day. In addition, a worth-sticking-to game helps strengthen the fanbase...

The Nintendo Switch has been a gold rush for developers in the last few years, with many generating incredible sales on the platform – sometimes far more than Steam and other distribution services. The sales also happen in a relatively shorter time,...

Due to the increasing trend of owning unique digital possessions such as music, videos, and pictures, the market for NFTs is expected to multiply. According to new market research by Global Market Estimates, the global non-fungible tokens market...

NFTs (non-fungible tokens) have been ever-increasing in popularity since their introduction in 2014. Their rising craze among cryptocurrency investors indicates that these digital tokens are more than a fad. 

Marketers believe the NFT market cap is...

Non-fungible tokens (NFTs) are all the rage, with NFTs ranging from famous internet memes to the source code of the World Wide Web selling for millions of dollars. NFT games have been booming since the launch of CryptoKitties on Ethereum network in...

Implementing an effective game monetization strategy is tricky, now imagine it’s for Free-to-play (F2P) games. An F2P game is available for free, and usually the players aren’t motivated enough to spend on in-game items. The number of players who do...