Game Marketing Genie Blog / Digital Marketing Strategy

As video games have become a widespread form of media, with gaming consoles in houses everywhere, the internet's emergence has further propelled their growth. Gaming-related searches constitute a substantial portion of regular search queries, making...

You have successfully developed a game, and now you’re thinking about how to reach the target audience. If you’re wondering what an efficient and effective way to reach your audience is, the answer is simple: social media marketing.Social media has...

Gaming platforms are not just for gamers. Over the past few years, advertising in mobile games, including non-gaming brands, has become a popular marketing tool. According to an InMobi report, 60% of advertisers began using mobile gaming advertising...

The potential for blockchain games is immense. Giving consumers a chance to earn money while playing games is a strong motivator to keep them around for longer. 

However, things will quickly unravel if the community doesn't care about the game's...

Numerous games are getting added to the gaming industry, and it shows no sign of slowing down. Never before has there been greater access to games that people can play almost instantly than in recent years. The increasing adoption of innovative...

Gaming is the largest and most diverse industry in the entertainment sector. The gaming industry is worth more than $145 billion globally and continues to grow yearly.To put gaming's popularity into context, the global music industry was worth $26.2...

Every month, over 30 thousand apps enter the iOS App Store (source: Statista). Although only a few of these apps are geared toward social media, they all compete for the top spot. Among them, one trend worth noting is the rise in popularity of...

Influencer marketing is part of nearly every industry, and the gaming industry is no stranger. Involving gaming influencers and streamers in your marketing is one of the best ways to connect with young gamers. All this success is balanced by the...

YouTube is officially the most-visited website globally in 2022, with a whopping 8,184,698,651 users as their monthly search traffic! It is an incredible platform for visual products, such as video games. Through your YouTube channel, you can share...