Game Marketing Genie Blog / Social Media Marketing

With the advent of new digital marketing strategies, advertising costs have skyrocketed. Today, gaming brands have to pay an excessive amount to market their games, acquire new players, and establish brand authority.

Fortunately, there are multiple ways to make advertising cost-effective and generate a high return on advertising spend (ROAS). One of the most effective methods to reduce your ad spend is by optimizing your customer acquisition costs (CAC).

In this blog, let's learn what CAC is and how optimizing it can positively impact your advertising spend!

The global gaming market will be worth over $250 billion by 2025 according to PR Newswrite. Without a doubt, the gaming population is increasing worldwide. While this is a positive signal for all gaming brands, many studios fail to reach their target audience due to ineffective marketing strategies. The truth is that the competition is at an all-time high, and you need to go the extra mile to spread the word about your video game.

And if you’re looking for intelligent ways to increase your game’s visibility, you’ve landed at the right place! In this blog, we’ll shed light on popular, successful game marketing campaigns you can take inspiration from — it’s always worth learning from the best! First, let’s explore what the current game market looks like.

Instagram is users' go-to platform for consuming visual content. The platform's virtual footfall is skyrocketing, with Meta continuously releasing interesting features like Reels. Instagram is the place to be, specifically for gaming brands. Innovative game play-through videos, pictures of in-game items and characters, and weekly IG Live interactions will significantly boost your download rate.

Most gamers are avid IG users since platforms like Instagram are created for the 25-34 age group, and an average US gamer is 33 years old (source: Intenta). Therefore, Instagram is the best platform to reach your gaming audience and spread the word about your engaging game.

Here are the top 10 Instagram marketing tips to boost your download rate and get a high return on investment.

According to a survey by Meta, 87% of customers followed a call-to-action (CTA) after seeing an ad on Instagram. Instagram ads are one of the most efficient ways to increase your game download rate and get a higher return on investment. And they're part of our core paid services at Game Marketing Genie. These paid ads appear as usual Instagram posts, except they have a "sponsored" label and CTA buttons or links. And they often appear on Stories, feed, and the Explore page.

In this blog, we're diving deep into why IG ads should be an indispensable part of your social media marketing plan and how to create effective IG ads.

Figure 1: Instagram ads. Source: Forbes

You’re making a new game and have a date set for its launch. But you’re still one step behind - you must consider your game launch marketing strategy!

You should think about this process well before the game is launched or even complete. However, many game devs don’t realize this and start their marketing too late - meaning they fail to get the awareness they need to succeed.

So, where should you start? Our guide will set you on the right path, so strap yourself in and learn what you need to do to launch your game correctly.

Not getting enough sales despite investing in Instagram and Facebook marketing? Try Twitter. Twitter marketing has relatively less competition, giving your game a better chance of enticing the new players and convincing them to hit download. This platform has an active and large gaming community eager to chat about the next best video games. Not to forget, there are productive ways you can market your game and get results here.

Today, we’ll explain the most impactful way to skyrocket your sales on Twitter—in the form of Promoted Ads. So, let’s get started!

In 2020, there were over 3 million social media users. And this number is predicted to rise to 4.4 billion by 2025. The sheer volume of people spending their time on social media indicates how these platforms have become an integral part of our lives. No wonder many gaming brands use Facebook, Instagram, Twitter, and Twitch to reach their target audience. Most business owners hire a social media marketing agency to have an authoritative online presence.

Figure 1: Number of social media users worldwide. Source: Statista

Sadly, the popularity of social media platforms also means that standing out becomes challenging. With every gaming brand trying to lure gamers, becoming the audience's #1 company can be a problem! If that's your concern, you're in the right place. 

Join us as we spill the secret about how to market your game on social media. We're giving away ten great gaming social media post types you can use to engage with your audience and promote.

Facebook and Instagram have remained every business owner's go-to digital marketing platforms. But when it comes to the gaming industry, you have to go the extra mile to reach your gaming audience — marketing only on conventional media may not be as effective. To spread the word about your new game, you need more gaming-specific platforms like Reddit.

Figure 1: Reddit homepage. Source: Reddit

Reddit is a popular "social news aggregation" and discussion website with more than 100,000 communities — called subreddits — centered on varied topics. Gaming remains the most discussed topic on Reddit. All top-rated subreddits in 2021 were related to gaming. Therefore, even the most reputable gaming brands leverage Reddit to market their games and stay connected to their target audience. 

Merge and puzzle games are all the rage right now. The games are doing well because of their simple mechanics and engaging meta-layer elements that include building, treasure hunting, building and resource management. The games are especially popular with casual gamers who see gaming as a peaceful form of entertainment that helps them unwind and pass time. 

But because of their success, we are witnessing an influx of these games in the mobile gaming space. There are now so many of them that it can be difficult for players to decide which one to choose. With the competition for player attention at the highest it has ever been, developers need to find appropriate ways to promote their games and stand out in the crowded market. 

Read on to find the best merge and puzzle game marketing tips to help you attract loyal users.