Game Marketing Genie Blog / Social Media Marketing

Every month, over 30 thousand apps enter the iOS App Store (source: Statista). Although only a few of these apps are geared toward social media, they all compete for the top spot. Among them, one trend worth noting is the rise in popularity of...

The video game industry is thriving and is expected to keep expanding.

If you're releasing a new game, there's a good chance you aren't aware of the sprawling opportunities waiting for you. 

According to PwC's Global Entertainment and Media Outlook...

With the advent of new digital marketing strategies, advertising costs have skyrocketed. Today, gaming brands have to pay an excessive amount to market their games, acquire new players, and establish brand authority.

Fortunately, there are multiple...

The global gaming market will be worth over $250 billion by 2025 according to PR Newswrite. Without a doubt, the gaming population is increasing worldwide. While this is a positive signal for all gaming brands, many studios fail to reach their...

Instagram is users' go-to platform for consuming visual content. The platform's virtual footfall is skyrocketing, with Meta continuously releasing interesting features like Reels. Instagram is the place to be, specifically for gaming brands....

According to a survey by Meta, 87% of customers followed a call-to-action (CTA) after seeing an ad on Instagram. Instagram ads are one of the most efficient ways to increase your game download rate and get a higher return on investment. And they're...

You’re making a new game and have a date set for its launch. But you’re still one step behind - you must consider your game launch marketing strategy!You should think about this process well before the game is launched or even complete. However,...

Not getting enough sales despite investing in Instagram and Facebook marketing? Try Twitter. Twitter marketing has relatively less competition, giving your game a better chance of enticing the new players and convincing them to hit download. This...

In 2020, there were over 3 million social media users. And this number is predicted to rise to 4.4 billion by 2025. The sheer volume of people spending their time on social media indicates how these platforms have become an integral part of our...