Game Marketing Genie Blog / Social Media Marketing

Video content has become a potent tool for game marketers in today's digital landscape, helping to captivate audiences, boost user engagement, and drive conversions. The use of video content has become crucial in highlighting the distinctive...

You have successfully developed a game, and now you’re thinking about how to reach the target audience. If you’re wondering what an efficient and effective way to reach your audience is, the answer is simple: social media marketing.Social media has...

For success in the gaming industry, a captivating and immersive game is only one side of the coin. The other is positioning your game so your audience can learn about its existence. 

Mastering gaming social media isn't just about making content and...

Every month, over 30 thousand apps enter the iOS App Store (source: Statista). Although only a few of these apps are geared toward social media, they all compete for the top spot. Among them, one trend worth noting is the rise in popularity of...

The video game industry is thriving and is expected to keep expanding.

If you're releasing a new game, there's a good chance you aren't aware of the sprawling opportunities waiting for you. 

According to PwC's Global Entertainment and Media Outlook...

With the advent of new digital marketing strategies, advertising costs have skyrocketed. Today, gaming brands have to pay an excessive amount to market their games, acquire new players, and establish brand authority.

Fortunately, there are multiple...

The global gaming market will be worth over $250 billion by 2025 according to PR Newswrite. Without a doubt, the gaming population is increasing worldwide. While this is a positive signal for all gaming brands, many studios fail to reach their...

Instagram is users' go-to platform for consuming visual content. The platform's virtual footfall is skyrocketing, with Meta continuously releasing interesting features like Reels. Instagram is the place to be, specifically for gaming brands....

According to a survey by Meta, 87% of customers followed a call-to-action (CTA) after seeing an ad on Instagram. Instagram ads are one of the most efficient ways to increase your game download rate and get a higher return on investment. And they're...