10 Tips To Help You Ensure Your Video Game's Mobile Site is Optimized

by Game Marketing Genie, on 01-Apr-2021 10:47:51

5.22 billion people own mobile devices, meaning that web traffic is heavily dominated by mobile device users. As such, your online business will be at a disadvantage if you don’t optimize your site for mobile devices. So, let us teach you why mobile site optimization is so important and how you can ensure that you meet your goals every time.

What is mobile optimization?

With people spending increasing amounts of time on their mobile devices, search engines are focusing heavily on mobile users. Mobile optimization is the process of ensuring that your website visitors can access your web pages from their mobile devices without any glitches. 

Taking into consideration screen sizes, page load time and more, mobile optimization enhances your website’s overall user experience, improves mobile SEO, boosts user engagement, attracts more customers and makes it easy for visitors to convert. 

Search engine giant Google rolled out an algorithm in 2017 to check if sites are mobile friendly and indexes websites accordingly. This means that your website will only show up at a high ranking on search engine results pages (SERPs) if it is mobile friendly, or it will be otherwise ignored. So, what do you need to do to make sure that your site is optimized to perfection? 

Mobile optimization on a keyboard

1. Remember that optimizing for phones isn’t enough, you also need to optimize for different phone sizes

You have freedom to experiment with your site design when it comes to your desktop version but there are limitations when it comes to your mobile version. 

With new smartphones in different sizes being released every year, you need to remember that optimizing for just one mobile screen size is not enough. You need to improve and amend your mobile site for different phone sizes and orientations. Working your design with this in mind will help you place clickable content at the right places and enhance your reachability. 

2. Simplify your layout, menus and forms 

Navigating through clunky websites and menus on mobile can be quite a challenge if they are the same as the regular desktop versions. This is why you must optimize your website and its menu to offer simplified navigation to your users. The hamburger menu style is one of the most adopted styles as it facilitates easier navigation and option selection. 

Don’t forget any forms on your site as well! These can be even more difficult to fill out if they are not optimized compared to their desktop counterparts. Make your forms simple to fill out by only asking for information that is necessary and minimizing the number of fields. This practice will help increase your conversions. 

3. Remove pop ups 

Pop ups are capable of capturing your audience’s attention on desktop, but when they appear on mobile devices they disturb the entire user experience. For this reason, these have been penalized by Google on mobile sites that feature intrusive interstitials and pop up ads. 

You don’t want all your efforts to go down the drain by including pop ups, do you? Using alternative approaches like in-text hyperlinks and CTA buttons is a much better way to convert your audience.

Warning popup message

4. Use responsive web design

We recommended that you optimize your site for different mobile sizes, but how can you achieve that? Responsive web design is the solution. Responsive HTML pages auto adjust to mobile users’ phone orientation and screen size, making content adjust to suit their device. This will help you enhance your user experience and get your website to rank better on SERPs. 

5. Optimize your CTAs

A call to action (CTA) is a button with text, images or icons that tells website visitors what to do next. Pages with strong CTAs are the ones that have higher conversions, so remember that they should never compete with other page elements. On the contrary, a CTA should be the element that stands out in your web page. 

As screen space is limited on mobile devices, you need to make your CTAs clear to your audience. Here are a few strategies to make sure yours stand out:

  • Create compelling content that highlight your CTAs
  • Appeal to your target audience’s emotions (i.e. fear of missing out)
  • Use contrasting colors to highlight CTAs

6. Produce different content for mobile

Large blocks of text are difficult for mobile users to browse given that the screen size is small. This is why you need to focus on creating different content for your mobile site. 

Ensure that you don’t overdo your text content but instead develop short and concise copy that simply explains what the web page is about and what your audience can get from taking the desired action.

You’ll also need to make sure that the font size is readable so that users don’t have to adjust their screens to understand what you’re saying. Including infographic, images, and statistics is also a great way to present valuable content to users.

Green and purple doors

7. Optimize page load speed 

Page speed is a metric that shows how fast your content loads on your website. If your page has lower load time, chances are that your users will leave your site - resulting in higher bounce rates. 

To convert more customers, optimizing your mobile site for higher page load speed is of great importance. Compressing JavaScript, CSS, and HTML files that are greater than 150 bytes is one way to increase your page load time. 

Additionally, every time there’s a redirect from your page, users will have to wait for extra time for the page transition. By reducing the number of redirects from your page, you can cut down on your customer wait time and convert them quicker! 

8. Optimize images

Images can take a considerable amount of time to load on websites when their file size is too large. Ensuring that your images are of a small file size will mean that your pages load faster and that customers don’t bounce! 

Using CSS sprites to create and save image templates for your site will cut down page load time, helping your page retrieve these images faster. Google’s Page Insights recommends compressing your mobile site’s images to 500 KB, which helps cut down page weight by almost 27 percent. 

9. Test your website

Testing your website for mobile friendliness is another important mobile marketing strategy that you cannot overlook. Use Google’s test tool to see if your website is mobile friendly, and the areas in which it is lagging.

From showing you how your web page looks on a mobile users screen to highlighting any mobile usability issues, this free tool educates you on the issues that you will have to look into to optimize your site to give mobile users a better user experience. 

10. Constantly optimize 

You also need to constantly optimize your website to ensure that you stay ahead of the game (and ahead of your competitors). 

From allowing search engines to understand your web pages and increasing your clickthrough rates (CTRs) to improving your web pages page ranking, site optimization has many advantages that will benefit you in the long run if you do it consistently. 

With new advancements in technology being introduced to the world frequently, by constantly practicing this for your website you can ensure that it looks better, performs up to the industry standards, and stays ahead of the curve. 

Man talking on the phone and working on laptop

Optimizing your site to ensure that it is mobile friendly allows you to convert more visitors and make your website responsive. Teaming up with a mobile marketing agency that understands your needs will help you reach your target market better.

Game Marketing Genie is made up of a team of experienced data scientists, marketing managers, campaign strategists and content creators that can help you optimize and maintain your site to ace the SEO game. 

Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategySEODigital MarketingData-Driven MarketingMobile Marketing

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