Game Marketing Genie Blog / Data-Driven Marketing

Game marketers are obsessed with metrics like CPI, ARPU, and DAU. They are the key to unlocking campaigns that drive downloads, leading to better marketing strategies and exposure for your game. 

But not all metrics are equal.

Given the variety of...

A game marketing agency can offer a wide range of services and is capable of handling diverse marketing requirements to help you achieve optimal results. A comprehensive list of services, including social media marketing, digital marketing, paid...

In a market where hundreds of games launch every day, developers can no longer rely solely on game design and quality to attract players. They need targeted marketing campaigns to ensure their titles are discovered and played. Fortunately, there are...

Lifetime value (LTV) is one of the most important metrics for a game developer. It represents the total monetary value a single user generates over the course of playing a video game. This metric helps developers understand how well a game is...

With 2.5 quintillion bytes of data being generated on a daily basis, information is the cornerstone of success for businesses. From Netflix, General Electric, and Capital One to American Express, Amazon, Starbucks, and T-Mobile, brands from all...

Data is one of the most important marketing tools you need to grow your business. It will help you understand your customers better, and you’ll use this information to improve your marketing efforts.

If your marketing channels aren’t bringing the...

In October 2020, Google made a big move in the world of web analytics by introducing Google Analytics 4 (GA4). A super-smart tool that was far more than a mere facelift of its predecessor, Universal Analytics (UA). GA4 is an entirely new approach to...

Paid traffic is wonderful, but when your app gets organic traffic, it’s even better. Organic traffic helps brands position their products and services better in the market, but building it can be a challenge and it can take some time. That’s why...

Some 6.2 billion people own mobile devices (source: Oberlo)! Mobile device users heavily dominate web traffic, and your online business will be disadvantaged if you don’t optimize your site for them. So, dive into why mobile site optimization is so...