Game Marketing Genie Blog / Video Game Marketing Strategy

by Game Marketing Genie, on 04-Aug-2020 10:40:57

Marketing has transformed into a process of engaging and nurturing your potential customers. Directly targeting your audience with ads doesn't work as well anymore. In fact, 60% of consumers view ads more …

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Topics:Gaming IndustryGame Influencer MarketingVideo Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyPublic Relations

by Game Marketing Genie, on 28-Jul-2020 14:32:07

The gaming industry is ever-evolving. Although there are best practices and templates for game design, creating a game that will be a hit with players still has considerable challenges. Why? …

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Topics:Gaming IndustryVideo Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyMarketing Automation

by Game Marketing Genie, on 23-Jul-2020 10:13:38

People don’t like watching online ads. Many internet users are fed up irrelevant and intrusive ads hence the rise of ad blocking extensions. The ad-blocking craze has pushed many brands …

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Topics:Mobile Game MarketingGaming IndustryVideo Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyPlayable Ads

by Game Marketing Genie, on 21-Jul-2020 12:35:37

Gaming communities are a place for players across the world to unite. They can find people who like and play the same game, get tips and strategies, and make new …

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Topics:Gaming IndustryGaming CommunitiesVideo Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyGame Launch

by Game Marketing Genie, on 14-Jul-2020 13:47:03

Your game is special. You’ve put in a lot of time, effort, and money into making it and now it’s ready for the market. To attract the right players, your …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyTargeted AudiencesGame Launch

by Game Marketing Genie, on 09-Jul-2020 10:01:21

In the final moments before launching a game, marketing is usually the last thing on most developers’ minds. The truth, however, is that it should be first. Without proper marketing, …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyTargeted Audiences

by Game Marketing Genie, on 07-Jul-2020 10:11:36

Gamers thrive on the internet, and social media is a big part of their existence. From connecting to like-minded gamers to discovering new releases, social media has a number of …

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Topics:Social Media MarketingGaming CommunitiesVideo Game Marketing StrategyVideo Game MarketingDigital Marketing StrategySocial Media Marketing StrategyTargeted Audiences

by Game Marketing Genie, on 02-Jul-2020 09:56:26

The video gaming industry is ever-evolving. From the handheld Nintendo Game and Watch in the 1980s to the VR gaming of today, we have made quite a leap in technology …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyVideo MarketingPlayable Ads

by Game Marketing Genie, on 30-Jun-2020 10:38:27

With YouTube ranked as the second largest search engine behind Google, it presents game developers with a valuable opportunity to get their titles discovered and to connect through video. Video …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyYouTube MarketingVideo Marketing

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