Game Marketing Genie Blog / Video Game Marketing Strategy

Video content has become a potent tool for game marketers in today's digital landscape, helping to captivate audiences, boost user engagement, and drive conversions. The use of video content has become crucial in highlighting the distinctive...

Apple’s release of the iOS 14 update has had huge effects on the mobile game and app advertising space. The update gives Apple users the choice to block the IDFA (Identifier for Advertisers) from their apps. Among other things, this means that apps...

The video game market shows no signs of slowing down. The industry added 500 million new users over the last three years, bringing the worldwide number of gamers to 2.7 billion according to data from Business Wire. The growth is fueled by mobile...

The gaming industry is one of the most powerful markets, generating billions of dollars. The industry's dynamic growth has led to an increasing number of companies seeking opportunities in the gaming sector. If you're wondering how a game marketing...

Step into the future of gaming with virtual reality (VR) as it revolutionizes the gaming industry. Brace yourself for some jaw-dropping stats, as Finances Online predicts VR gaming revenues will skyrocket to $2.4 billion by 2024. As the VR market...

Marketing a game is as essential as designing levels and polishing the user interface. The big development studios are spending millions on ads and celebrity endorsements. If you can't compete on these terms, your best bet for finding players for...

Are you seeking the secret formula to convert leads through a video game landing page? You can generate high-converting leads with the perfect blend of essential elements and a little bit of research.

Landing pages are crucial to the success of any...

Did you know by 2025, the global gaming market is anticipated to reach $300 billion? It should come as no surprise that the number of players will also grow; by 2023, that number may exceed three billion. 

In this industry, visual marketing...

Visual novel marketing is essential for small game studios looking to promote their narrative-driven games. The graphic novel industry has experienced significant growth in recent years, and according to market share data from Comic Book Revolution,...