For success in the gaming industry, a captivating and immersive game is only one side of the coin. The other is positioning your game so your audience can learn about its existence.
Mastering gaming social media isn't just about making content and...
How excited would you be to launch a ALREADY popular game among your target players? In other words, releasing a pre-"sold out" game! A Steam wishlist campaign gets you closer to this goal and preps your game for player engagement before it hits the...
Putting a lot of effort into your gaming content and products, but aren't seeing the results you want? If your target audience can't find you when searching for related keywords, they'll stumble upon your competitors instead. But the problem is not...
For game developers, nothing's more frustrating than seeing players come and go without a trace. You spend countless hours crafting a game to be enjoyed, only to have your efforts go unnoticed. Add an economic downturn to the complicated mix, and...
In today's competitive gaming landscape, keeping players engaged and retained is THE most critical aspect of game development.
Did you know 70% of mobile game players churn within the first three months? (source: Statista). Don't let that happen to...
Do you need help attracting and retaining players for your game? Are you falling behind in the crowded gaming market where new games are entering what feels like every other second? Don't let your competitors outdo you! It is time to create...
Game marketers are obsessed with metrics like CPI, ARPU, and DAU. They are the key to unlocking campaigns that drive downloads, leading to better marketing strategies and exposure for your game.
But not all metrics are equal.
Given the variety of...
Gaming will be THE industry to watch in 2023. Millions of consumers who used gaming to cope with the pandemic's uncertainty have continued to play for enjoyment as an integral part of their lifestyles in 2023.
Gaming platforms are not just for gamers. Over the past few years, advertising in mobile games, including non-gaming brands, has become a popular marketing tool. According to an InMobi report, 60% of advertisers began using mobile gaming advertising...
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