Game Marketing Genie Blog / Video Game Marketing Strategy

by Game Marketing Genie, on 25-Jun-2020 12:26:09

The gaming industry had it easy in its earlier years. You’d release a game, and a whole gang of players would jump on it. But there weren’t as many games …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyGame Launch

by Game Marketing Genie, on 23-Jun-2020 10:42:56

Celebrities are known to endorse products, from handbags to video games. You often see the stars of Hollywood featuring in ads of big brands. This has branched into a different …

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Topics:Influencer MarketingGame Influencer MarketingVideo Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyInfluencer Marketing StrategyGame Launch

by Game Marketing Genie, on 11-Jun-2020 11:58:26

A great brand image is essential in today’s competitive business environment. You’ll need a solid brand identity to stand out among the competition and capture your customer’s attention, regardless of …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing Strategy

by Game Marketing Genie, on 09-Jun-2020 11:26:32

Great games have a conversion rate of 19% to 30% on Steam, while average games clock around 5% to 7%. However, most of the games that hit Steam never earn their investment …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing Strategy

by Game Marketing Genie, on 28-May-2020 10:51:03

With thousands of games being launched on Steam and other platforms every year, it can be difficult for your game to get recognized among all the noise. This is very …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyGame Launch

by Game Marketing Genie, on 26-May-2020 11:47:53

When preparing to launch your game, you might be tempted to only use one or two marketing channels instead of managing multiple. Unfortunately, this isn’t one of the cases where …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyGame Launch

by Game Marketing Genie, on 03-Apr-2020 10:44:49

By now you have heard of COVID-19 and the impact it has had worldwide. However, it is not possible to predict the effect it will have on people and the …

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Topics:Gaming IndustryGaming CommunitiesVideo Game Marketing StrategyVideo Game MarketingDigital Marketing Strategy

by Game Marketing Genie, on 01-May-2019 17:26:02

Brand trust is an intangible but invaluable asset that any business should strive to have – and the game industry is no exception. But, like any valuable asset, brand trust …

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Topics:Gaming IndustryGaming CommunitiesVideo Game Marketing StrategyVideo Game MarketingTargeted Audiences

by Game Marketing Genie, on 11-Apr-2019 15:11:12

Big players have the financial resources to fund wide-scale ad campaigns for their game. But what about yours? It’s hard to get your game noticed by your target audience, especially …

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Topics:Gaming IndustryVideo Game Marketing StrategyVideo Game MarketingFacebook Marketing

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