10 Engaging Social Media Posts You Can Use To Market Your Game
by Game Marketing Genie, on 30-Jun-2022 11:31:50
In 2020, there were over 3 million social media users. And this number is predicted to rise to 4.4 billion by 2025. The sheer volume of people spending their time on social media indicates how these platforms have become an integral part of our lives. No wonder many gaming brands use Facebook, Instagram, Twitter, and Twitch to reach their target audience. Most business owners hire a social media marketing agency to have an authoritative online presence.
Figure 1: Number of social media users worldwide. Source: Statista
Sadly, the popularity of social media platforms also means that standing out becomes challenging. With every gaming brand trying to lure gamers, becoming the audience's #1 company can be a problem! If that's your concern, you're in the right place.
Join us as we spill the secret about how to market your game on social media. We're giving away ten great gaming social media post types you can use to engage with your audience and promote.
Running giveaways is one of the best ways to promote a product. They drive engagement and boost awareness by giving the audience the chance to win free items. Gaming companies can benefit from giveaways in multiple ways. You could conduct cosplay and fanart competitions and provide an in-game or physical prize for a lucky winner. Include "tag a friend" or "follow our account" in your giveaway rules to let more people know about your exciting game. Either way, you get more followers or custom UGC!
The key to a successful giveaway is to keep the fun element intact. Don't be afraid to be innovative when creating them and deciding on the prize. Offer valuable prices to your audience to lure them into participating in the giveaway. Fall Guys does an outstanding job of conducting giveaways. They host a range of competitions and offer free keys and costumes as giveaway prizes.
Figure 2: Fall Guys giveaway. Source: Fall Guys' Twitter
2. Behind the scenes (BTS)
Figure 3: World Spark Studios share BTS of the game Edenbrawl. Source: Edenbrawl's Twitter
Many companies create BTS videos regardless of the industry they belong to. These videos are raw or previously unshown footage of them making their product, in the office, or giving a tour of a previously unseen area. Since they are short and informal, they easily attract an audience. Consumers enjoy watching BTS videos as they provide them with a sneak peek into what happened backstage, which isn't always clear to the public.
Uploading these on social media will offer your audience a deeper understanding of how your game came to exist. They'll add value and build trust, and the players will be more excited to play your game. Learning the "story behind the story" will also acquaint the audience with the game's masterminds.
3. Early access/beta promos
Many gaming companies take the early access route to fund their game and get audience feedback. Early access is a funding model usually for indie games that allows gamers to play the game while it's still in the pre-release development stage. Developers use the funds collected to continue developing their games. Meanwhile, players can share their suggestions to enhance the gaming experience.
If you opt for early access, uploading early access game trailers is an intelligent move to drive interest. You can also post announcements like Coffee Stain Studios did to ensure your audience knows of the launch.
Figure 4: Coffee Stain Studios' early access game launch announcement. Source: Coffee Stain Studios' Instagram
4. Late game sneak peeks
Most games have early, mid, and late-game phases. While users often experience the first two phases, they rarely know what the late game phase looks and feels like. The term "late game" is used for two types of games: multiplayer with in-match progressions and games where the player progresses in power rather than through a linear plot. Games like those in the Mario series typically don't have these phases, whereas games like Star Wars: Galaxy of Heroes do.
In the late game phase, players stop getting anything new and instead try to get better variants of the in-game assets they already own. The late game is a never-ending phase, and players either keep accruing power or eventually stop playing.
Sharing the enticing sneak peek of the late game phase on social media will motivate the audience to reach that level. To retain the players, you can even capitalize on the user-generated late-game phase content.
Figure 5: Players uploading late-game sneak peeks. Source: demontime_zaddy's Instagram
5. Anticipation posts
Figure 6: Xelo Games sharing an anticipation post. Source: Xelo Games' Twitter
It's common to look forward to a special event eagerly! Anticipation is an emotion we often experience, and inciting this emotion before your game launch is best to get more downloads and higher revenue. When your target audience eagerly waits for the launch, they will spend more time playing the game when it comes out.
You can stimulate anticipation about your game on social media through coming-soon, time-sensitive posts, or countdowns. This will ensure your players keep in touch and engage with you.
For instance, you can leverage Instagram's countdown sticker to keep your audience up-to-date. You can even customize the name and color of the clock to match your game's aesthetics. This feature allows users to subscribe to receive notifications whenever the countdown is over.
6. Community promo posts
Communities are imperative for gaming companies. They help in both acquiring and retaining the players. They are home to like-minded gamers interested in your game which can be catalysts for making your game a blockbuster. Community members are your unpaid army of promoters.
Additionally, a gaming community ensures your players are always excited about playing your games. The competition with other community members keeps the players engaged. And players get to discuss new game features, get answers to their queries, and share advice about gaming strategies.
You can upload community promotion posts on social media to add more members. But ensure the community members get exclusive benefits, which serve as a driving force to join the community.
One of the famous communities on Discord is the Minecraft gaming community, where people discuss the latest Minecraft news and connect with other players.
Figure 7: Minecraft Discord server. Source: Minecraft's Discord
7. FOMO posts
Figure 8: Mecha Studios leveraging FOMO marketing. Source: Mecha Studios' Twitter
FOMO means the "fear of missing out." It is a psychological phenomenon that makes a person anxious about missing out on a fantastic experience. Many companies rely on FOMO marketing to compel customers to take action. Discounts and giveaways are the two most common ways companies induce the fear of missing out.
Sharing time-sensitive offers on social media are one way to make your audience take action. These offers prompt customers to make a move before they expire. They make the audience anxious that they will miss a golden opportunity. Offers with an expiration date provide a sense of urgency that your audience will often respond to.
You can tap into customers' FOMO by offering them a massive bargain on your game's price. Make sure the offer is for a limited time or only for a few customers. This will boost conversions.
8. Lore posts
Figure 9: The Elder Scrolls is lauded for its immersive lore. Source: Indiegala
The key element that gives a video game an edge over the competition is its lore. In the gaming world, lore signifies the backstory of your game, including the elements complementing the main narrative. It adds depth and richness to your game's universe. Writing this story is one of the critical tasks in video game creation. Only a well-written narrative has the power to draw your players, stimulate their emotions, and compel them to come back. It ensures your game is etched in a player's memories.
Sharing lore posts with your social media followers will emotionally connect your audience with your game and boost replayability. Share the history of the game's character, the universe, and items to keep your content calendar full!
Figure 10: Hokko Life sharing game updates. Source: Hokko Life's Twitter
Your audience will get bored if you don't upgrade your game to enhance their gaming experience. Avid video game players quickly complete all levels and always look for updates. Updating offers a chance to make your game bug-free and add new features that keep your audience engaged and enhance its replayability.
It is also a way to show your audience that you respect their opinions. Players often share their suggestions about the changes they'd want in your game. Incorporating these changes while updating your game helps create a strong customer relationship.
Don't forget to share it with your social media audience whenever updating. Upload posts informing about the new changes to stay connected with your followers.
Figure 11: Developers of LOL capitalizing on video trailers. Source: League of Legends' Twitter
A study by SHIFT eLearning revealed that 90% of the information transmitted to our brain is visual. Without a doubt, we retain more information when it is presented in a visual format. Marketers are increasingly leveraging this trait and investing in video marketing. Most social media platforms prioritize videos and thus add features like Reels and Shorts.
Therefore, including videos in your social media strategy is a must. Upload enthralling game trailers that compel new followers to download your game. Short trailers are engaging and less demanding. So, the audience enjoys watching them on all social media platforms. Uploading play-throughs of your games is another exciting way to show how interesting your game is. This will even encourage current players to keep playing your game.
Your gaming social media guide
Social media can make your video game stand out and help you grow into a leading player in your industry. Get all our top tips in Your Must-Have Guide for Social Media Marketing!
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Adding these social media posts to your content calendar will ensure you are never short of interesting ideas. These posts will also ensure your feed is engaging enough to satisfy your audience.
And if your social media efforts aren't yielding fruitful results yet, our video game marketing agency has you covered! Game Marketing Genie helps brands looking to promote their games and create a powerful presence on social media. We can create efficient social media marketing strategies to help you meet your business targets.
Get in touch with us today and see your social account grow and games become popular!