Social Media Posts: 10 Engaging Ways to Market Your Game

Are you considering social media for game promotion? Well, it is one of the most effective ways to generate brand awareness. With an impactful social media strategy, you can achieve the desired results. By following a well-devised social media marketing plan, you can create engaging posts and content that resonates with your target audience.

Powerful social media marketing for video games can not only help you drive an audience but also build a community to foster brand loyalty. With the steady rise in the number of streamers, influencers, and internet users, having a strong presence on social media is vital. In case you’re unable to establish that presence, it is easy to get lost in the crowd.

This is why some business owners opt for the services of a game marketing agency, specialized in digital marketing, to help you establish a robust social media presence. And one of the most effective ways to build your online presence is through engaging social media posts. 

So, if you’re wondering how to promote your game on social media, keep reading this article. We will share 10 of the most interesting ways you can keep your audience engaged.

1. Giveaways

Running giveaways is one of the best ways to promote your game. They drive social media engagement and boost awareness. Gaming companies can benefit from giveaways in multiple ways – you could conduct cosplay and fanart contests where the winner could win in-app goodies. Include "tag a friend" or "follow our account" in your giveaway rules to inform more people about your game. This is one of the most popular means to promote engagement in your gaming social network.

Remember, the key to a successful giveaway is to keep the fun element intact. Offer valuable prizes to your audience to lure them into participating in the giveaway. Fall Guys does an outstanding job of conducting giveaways. They host a range of competitions and offer free keys and costumes as giveaway prizes.

Fall Guys' post on giveaways.
Source: Fall Guys' X

2. Behind-the-scenes (BTS) videos

Many companies create behind-the-scenes videos, regardless of the industry they belong to. These are often “never-before-seen videos” or “the making of” content. Through these videos, you can reveal the quality of your product or service, create a human connection, build trust, and, interestingly, tell your brand's story.

Moreover, you will give people a means to connect with your brand, and such social media posts can create a sense of inclusion among your audience.

World Spark Studios shared a BTS for Edenbrawl.
Source: Edenbrawl's X 

3. Early access promo posts

Many gaming companies use promotional strategies like “early access” to raise capital for their game and gather user feedback. Typically, indie developers release "early access" games to raise funds. This allows gamers to play the game while it's still in the pre-release development stage. Meanwhile, developers use the funds generated to refine their games, and players can provide feedback to enhance the gaming experience.

If you are planning to offer early access to your audience, uploading early access game trailers is an intelligent move to drive interest. You can also post announcements like Coffee Stain Studios did to ensure their audience is aware of the launch.

Coffee Stain Studios' early access game launch announcement. Source: Coffee Stain Studios' Instagram

4. Late-game content

Most games have early, mid, and late-game phases. While gamers often experience the first two phases, they rarely know what the late-game phase looks and feels like. The term "late game" is used for two types of games: multiplayer with in-match progressions and games where the player progresses in power rather than through a linear plot – present in games like Star Wars: Galaxy of Heroes.

In the late-game phase, players stop getting anything new and instead play to get better variants of the in-game assets they already own. The late game is a never-ending phase, and players either keep playing to level up or eventually stop playing altogether.

Sharing an enticing sneak peek of the late-game phase on social media will motivate the audience to reach that level. And as an independent studio or a game marketing agency, you can use it for your social media marketing strategy.

Players uploading late-game content.
Source: demontime_zaddy's Instagram 

5. Social media posts that build anticipation

It's common to look forward to a special event eagerly! Anticipation is an emotion we often experience, and inciting this emotion before your game launch is best to get more downloads and higher revenue.

If you want to know how to promote your game on social media, then you need to devise a social media marketing plan accordingly, such as having coming-soon, time-sensitive posts, or countdowns. This will ensure your players keep in touch and engage with you.

For instance, you can leverage Instagram's countdown sticker to keep your audience up to date. It will help your audience stay aware of events they are interested in and wish to be reminded about.

Xelo Games building anticipation among followers.
Source: Xelo Games' X

6. Community promo posts

Communities are imperative for gaming companies. They help with the acquisition and retention of players. They are home to like-minded gamers interested in your game, which can be a catalyst to make the game successful. This makes community members your unpaid army of promoters.

Additionally, a gaming community ensures your players are always excited about playing your games. The competition with other community members keeps the players engaged. Players get to discuss new game features, get answers to their queries, and discuss game strategies.

You can upload social media posts directed towards community promotion to add more members. But ensure the community members have exclusive benefits, so that they are motivated to join the community.

One of the famous communities on Discord is the Minecraft gaming community, where people discuss the latest Minecraft news and connect with other players.

Minecraft Discord server.
Source: Minecraft's Discord

7. FOMO posts

FOMO means the "fear of missing out." It is a psychological phenomenon that makes a person anxious about missing out on events or experiences. Many companies rely on FOMO marketing to compel customers to take action. Discounts and giveaways are the two most common ways companies induce the fear of missing out.

Social media posts of time-sensitive offers are one way to make your gaming audience take action. These offers prompt people to make a move before the expiration, as offers with an expiration date instill a sense of urgency. You can tap into a gamer’s FOMO by offering a massive bargain on your game's price. However, make sure the offer is for a limited time or only for a few customers; it is likely to boost conversions.

Mecha Studios leveraging FOMO.
Source: Mecha Studios' X

8. Lore posts

Lore is the key element that can give your video game a competitive edge. In the gaming world, lore signifies the backstory of your game, including the elements complementing the main narrative. It adds depth to your game. Crafting an intriguing lore is a critical task in video game creation. Only a well-written narrative has the power to draw your players, stimulate their emotions, and compel them to come back. It ensures your game is etched in the player's memories.

Sharing lore posts will emotionally connect your audience with your game and motivate them to play the game. If you want to turn this into social media posts, consider uploading the backstory of a character as a good starting point.

The Elder Scrolls is lauded for its immersive lore.
Source: Indiegala 

9. Game updates

If you don't upgrade your game, it can lead to a poor gaming experience for players. Avid video game players quickly complete all levels and always look for updates. Updating your game through bug fixes and adding new features can keep your audience engaged and enhance its replayability.

It is also a way to show your audience that you value their opinions. Players often share suggestions about the changes they want in your game, and incorporating these changes while updating your game will foster brand likability. However, make sure to inform your audience through a social media post whenever you plan to update your game.

Hokko Life sharing game updates.
Source: Hokko Life's X

10. Video posts

A study by SHIFT eLearning revealed that 90% of the information transmitted to our brain is visual. Without a doubt, we retain more information when it is presented in a visual format. Digital marketers are leveraging this trait and investing in video marketing as most social media platforms prioritize videos and thus add features like Reels and Shorts.

Therefore, including videos in your social media strategy is a must. Upload enthralling game trailers that are likely to compel new followers to download your game. Short trailers are engaging and less demanding, something the audience can even watch on social media platforms. Uploading gameplay is another exciting way to showcase the USP of your game. This will even encourage current players to keep playing your game.

Developers of LOL capitalizing on video trailers.
Source: League of Legends' X

Conclusion

After gaining an extensive understanding of how to promote your game on social media, we hope you can create an effective social media marketing plan. Through this article, we aim to provide you with interesting ideas that can help fill your social media calendar. However, as always, feel free to tweak them accordingly so they resonate with your target audience.

If you feel you don’t have the expertise or resources to build a strong social media presence, we are just what you need. At Game Marketing Genie, brands looking to promote their games and create a powerful presence on social media find the answers to all their questions. With years of experience in the gaming industry, we successfully develop effective social media marketing strategies that deliver the desired results.

To learn more about how we do what we do, get in touch today!