by Game Marketing Genie, on 15-Nov-2022 10:24:55

As a developer with a couple of high-potential games, you already know your game (no pun intended). But marketing it is a whole different story. The truth is marketing constantly …

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Topics:Video Game Marketing StrategyVideo Game MarketingSmall to Medium EnterpriseDigital Marketing

by Game Marketing Genie, on 08-Nov-2022 11:02:48

Video continues to be one of the most engaging forms of content, meaning a trailer is the most powerful thing in your marketing toolbox. Factor in your audience and what …

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Topics:Video Game Marketing StrategyVideo Game MarketingVideo MarketingDigital Marketing

by Game Marketing Genie, on 01-Nov-2022 09:00:00

Virtual reality-related products and services are already selling like hotcakes. Samsung has built VR-gaming devices that can quickly connect to your phone, while Meta Quest maker Facebook has even created …

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Topics:Video Game Marketing StrategyVideo Game MarketingGame LaunchDigital MarketingSteam Games

by Game Marketing Genie, on 25-Oct-2022 10:57:41

Are your paid ads failing to perform as effectively as you had hoped? Don't worry; we've all been there. You could simply be making a few mistakes that are harming …

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Topics:Content MarketingVideo Game Marketing StrategyVideo Game MarketingVideo MarketingDigital MarketingPaid Advertising

by Game Marketing Genie, on 18-Oct-2022 10:00:15

Game trailers often rely on voiceovers to bring their storylines to life. Games themselves occasionally engage the talents of some of film and television's biggest actors, which is often a …

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Topics:Content MarketingVideo Game Marketing StrategyVideo Game MarketingVideo Marketing

by Game Marketing Genie, on 11-Oct-2022 11:47:34

Personas are intended to assist a marketing team in developing a mental image or representation of their primary user segments. This is why developing and referencing personas is common in …

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Topics:Gaming CommunitiesVideo Game Marketing StrategyVideo Game MarketingTargeted AudiencesPersonalization

by Game Marketing Genie, on 04-Oct-2022 10:59:44

Imagine a scenario where every potential player who clicks on your online ad becomes a lead. And then every lead converts into a paying customer. The truth is that less …

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Topics:Content MarketingVideo Game Marketing StrategyVideo Game MarketingVideo Marketing

by Game Marketing Genie, on 27-Sep-2022 10:33:48

What makes game trailers almost as anticipated as the games they're promoting? Online fan spaces and gaming industry events are hotspots for heated discussions about cinematics. In a matter of …

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Topics:Content MarketingVideo Game Marketing StrategyVideo Game MarketingYouTube MarketingVideo Marketing

by Game Marketing Genie, on 20-Sep-2022 10:22:52

YouTube is officially the most-visited website globally in 2022, with a whopping 8,184,698,651 users as their monthly search traffic! It is an incredible platform for visual products, such as video …

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Topics:Video Game MarketingDigital Marketing StrategyWeb AnalyticsYouTube MarketingVideo MarketingDigital Marketing

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