Game Marketing Genie Blog

Great games have a conversion rate of 19% to 30% on Steam, while average games clock around 5% to 7%. However, most of the games that hit Steam never earn their investment …

As much as 91% of young customers today trust online reviews. For many, they carry weight similar to personal recommendations from friends, and are checked thoroughly before investing in a new …

Influencer marketing has gone from being a niche strategy to a default technique for companies who want to reach larger audiences. That’s why 65% of influencer marketing budgets are increasing …

With thousands of games being launched on Steam and other platforms every year, it can be difficult for your game to get recognized among all the noise. This is very …

When preparing to launch your game, you might be tempted to only use one or two marketing channels instead of managing multiple. Unfortunately, this isn’t one of the cases where …

The goal of all digital marketing campaigns is to drive traffic, generate leads, and boost company sales. If your campaign’s conversion is not optimized, then your ROI will be poor …

Becoming an internet sensation is the dream of every company. With the cost of print and electronic media higher than ever before, businesses are looking to adopt online resources as …

The digital revolution has made it easy for developers to market their games online. Customers have also embraced this technology with the popularity of online shopping increasing more every year …

Influencer marketing is a potent and effective way to promote your business. Studies show that a massive 82 percent of people trust recommendations from influencers over other forms of promotion …