Game Marketing Genie Blog

As a developer with a couple of high-potential games, you already know your game (no pun intended). But marketing it is a whole different story. The truth is marketing constantly …

Video continues to be one of the most engaging forms of content, meaning a trailer is the most powerful thing in your marketing toolbox. Factor in your audience and what …

Virtual reality-related products and services are already selling like hotcakes. Samsung has built VR-gaming devices that can quickly connect to your phone, while Meta Quest maker Facebook has even created …

Are your paid ads failing to perform as effectively as you had hoped? Don't worry; we've all been there. You could simply be making a few mistakes that are harming …

Game trailers often rely on voiceovers to bring their storylines to life. Games themselves occasionally engage the talents of some of film and television's biggest actors, which is often a …

Personas are intended to assist a marketing team in developing a mental image or representation of their primary user segments. This is why developing and referencing personas is common in …

Imagine a scenario where every potential player who clicks on your online ad becomes a lead. And then every lead converts into a paying customer. The truth is that less …

What makes game trailers almost as anticipated as the games they're promoting? Online fan spaces and gaming industry events are hotspots for heated discussions about cinematics. In a matter of …

YouTube is officially the most-visited website globally in 2022, with a whopping 8,184,698,651 users as their monthly search traffic! It is an incredible platform for visual products, such as video …