by Game Marketing Genie, on 04-May-2022 10:26:44

Gone are the days when colossal billboards and flyers were used to get players playing. Advanced storytelling techniques are a must-have to entice modern-day consumers. Our brains are much more …

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Topics:Mobile Game MarketingVideo Game Marketing StrategyVideo Game MarketingVideo MarketingDigital Marketing

by Game Marketing Genie, on 26-Apr-2022 09:43:11

As of 2022, the iOS app market share is 27.57%. However, when compared to Android, the iOS app store continues to outperform other operating systems in terms of revenue generation …

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Topics:Mobile Game MarketingVideo Game Marketing StrategyVideo Game MarketingDigital MarketingSearch AdvertisingPaid Advertising

by Game Marketing Genie, on 21-Apr-2022 10:26:45

Creating an engaging, irresistible game is a moment of pride. However, it is only half the battle. The key to a successful game lies in marketing. After all, making a …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyDigital Marketing

by Game Marketing Genie, on 19-Apr-2022 10:26:23

The younger generation has always been up-to-date with technological advancements. They're the first to hop on the bandwagon, from new social media platforms to the latest video game. A study …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyDigital Marketing

by Game Marketing Genie, on 14-Apr-2022 10:34:45

In video games, higher player retention rates convert to more monetization opportunities. A game generates higher revenue when played several times per week, or better yet, per day. In addition, …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyTargeted AudiencesCustomer JourneyDigital Marketing

by Game Marketing Genie, on 12-Apr-2022 12:05:30

The Nintendo Switch has been a gold rush for developers in the last few years, with many generating incredible sales on the platform – sometimes far more than Steam and …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyDigital MarketingNintendo Switch

by Game Marketing Genie, on 07-Apr-2022 10:40:46

Video game development is very expensive, especially for indie game developers. From the tools required during development to the marketing cost once completed, the budget for a simple game can …

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Topics:Video Game Marketing StrategyVideo Game MarketingSmall to Medium EnterpriseDigital MarketingIndie Games

by Game Marketing Genie, on 05-Apr-2022 11:08:44

Due to the increasing trend of owning unique digital possessions such as music, videos, and pictures, the market for NFTs is expected to multiply. According to new market research by …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyDigital MarketingComplete GuideNFT Games

by Game Marketing Genie, on 31-Mar-2022 11:40:09

NFTs (non-fungible tokens) have been ever-increasing in popularity since their introduction in 2014. Their rising craze among cryptocurrency investors indicates that these digital tokens are more than a fad. Marketers …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyApp Marketing StrategyCrypto Games

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