Game Marketing Genie Blog

For game developers, nothing's more frustrating than seeing players come and go without a trace. You spend countless hours crafting a game to be enjoyed, only to have your efforts …

In today's competitive gaming landscape, keeping players engaged and retained is THE most critical aspect of game development. Did you know 70% of mobile game players churn within the first …

Are you frustrated that your game isn't getting the recognition it deserves on Steam? You're not alone! With an extensive array of categories available, it's no wonder the Steam platform …

As a business, you gain incredible amounts of data everyday from various sources including your marketing campaigns, social media pages, websites, and more. This data contains a wealth of information …

Do you need help attracting and retaining players for your game? Are you falling behind in the crowded gaming market where new games are entering what feels like every other …

Game marketers are obsessed with metrics like CPI, ARPU, and DAU. They are the key to unlocking campaigns that drive downloads, leading to better marketing strategies and exposure for your …

Gaming will be THE industry to watch in 2023. Millions of consumers who used gaming to cope with the pandemic's uncertainty have continued to play for enjoyment as an integral …

Gaming platforms are not just for gamers. Over the past few years, advertising in mobile games, including non-gaming brands, has become a popular marketing tool. According to an InMobi report, …

The potential for blockchain games is immense. Giving consumers a chance to earn money while playing games is a strong motivator to keep them around for longer. However, things will …