Are you frustrated that your game isn't getting the recognition it deserves on Steam? You're not alone!
As a game studio, you're generating massive amounts of player and audience data every single day—from your marketing campaigns, social media channels, Steam or console storefronts, in-game events, websites, and more. Within all that data lies...
In October 2020, Google made a big move in the world of web analytics by introducing Google Analytics 4 (GA4). A super-smart tool that was far more than a mere facelift of its predecessor, Universal Analytics (UA). GA4 is an entirely new approach to...
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