Grey Hack Case Study

About

Grey Hack is an immersive hacking simulation game that combines real-world hacking techniques with engaging gameplay, allowing players to break into systems, solve challenges, and create their own virtual world. As the game gained popularity, the client wanted to boost its presence on Steam and secure a top position in the genre.

 The Process

Grey Hack faced difficulties standing out among similar simulators. The team struggled to identify the right audience, optimize campaigns across multiple platforms, and effectively allocate budgets. With tough competition, they needed a way to differentiate their game and capture attention.

Campaign strategy

• The campaign targeted five key audience segments based on gaming preferences for tailored messaging.
• Competitor insights were analyzed and used to identify market gaps and define Grey Hack’s positioning.
• The team ran campaigns on Reddit, Meta (Facebook/Instagram), and Google to reach targeted audiences.
• Budgets were tested across platforms to optimize spend based on performance.
• Adjusted campaigns in real-time for continuous improvement.

 The Results

The campaign achieved a 9x return on investment (ROI) within one month, significantly boosting the game’s performance. Revenue increased by over $30,000, surpassing expectations. Wishlists and game sales saw notable growth, driven by influencer partnerships, PR, and optimized listings. The multi-platform approach and continuous adjustments proved highly effective, enhancing visibility and consumer interest.