Trainz22 Case Study

About

Trainz22, a popular 3D train simulator game, faced the challenge of boosting its sales and expanding its reach, particularly in new and untapped markets. The client wanted to increase its visibility, drive more sales through both its website and Steam, and test campaigns in new regions to engage a broader audience. The main objective was to optimize their marketing efforts to stand out in a competitive market and successfully penetrate new geographic regions.

 The Process

To meet these objectives, Game Marketing Genie developed a detailed, data-driven marketing strategy that included:

• Paid Ads and A/B Testing: We focused on paid advertising, continuously refining our creatives and messages through A/B testing to see what worked best with the audience.
• Audience Segmentation: We identified 6 key audience segments and tailored campaigns to speak directly to them, ensuring that our messages were relevant and engaging.
• Dual Campaign Approach: We ran two parallel campaigns: one driving traffic and sales through the client’s website, and the other focused on boosting sales on Steam. This allowed us to optimize each channel and see which one was performing better.
• Targeting Key Regions: We paid special attention to Tier 1 regions like the USA, UK, and Australia, ensuring we maximized our reach in these key markets.

 The Results

In just two months, the results were fantastic:

• 93% increase in revenue and a 2x ROI through the optimized campaigns.
• The Steam campaign outperformed expectations, showing better ROI and stronger sales than the website-focused campaign.
• By continually testing and refining creative formats, we discovered which assets performed best, leading to consistent high performance across all platforms.

In the end, Trainz22 saw impressive growth, with strong sales and a more engaged audience. The approach worked, helping them expand their reach and penetrate new markets successfully.