Game Marketing Case Study

About

Unscripted is a visual novel game that blends interactive storytelling with stunning art and emotional depth. Players navigate a complex narrative where their choices shape the story and relationships. With the launch approaching, the goal was to maximize wishlists, particularly during the Steam Next Fest, and trend among the top 10 wishlisted games.

The Process

To achieve this, Unscripted needed to stand out in a highly competitive market. The challenge was to engage a targeted audience, build excitement ahead of the release and attract players interested in romantic comedy narratives. The client south to boost visibility on Steam, grow wishlists, and stand out in a crowded genre.

Campaign Strategy:

The campaigns team placed strategic ads to maximize visibility and drive wishlists on Steam, targeting the ideal player demographic.
Influencers were leveraged to build excitement and expand reach within the gaming community.
Well-crafted content was shared on Instagram, Facebook, and X to keep players updated and engaged.
Creatives and messaging were tested and optimized to ensure the campaign resonated with the right audience.

The Results

In just 4 months, the campaign achieved 52,034 Steam Wishlists, including a 435% increase in the final week due to optimized ads. Social media following grew to over 10,000 across Instagram, Facebook and X, fostering an engaged community. 18 PR articles and 21 game directory listing helped increase awareness and credibility. Unscripted also trended in the Top 10 during the Steam Fest, boosting visibility.