Game Marketing Case Study

The Mission

Heading Out Hair & Beauty are one of Melbourne's major hairdresser and beauty studios, offering services to some of the most influential personalities in Australia.

Heading Out felt that their online brand was beginning to feel dated and that the company website was in need of a rebuild to help improve the customer experience, increase search engine rankings, and align the design with the latest industry trends.

The Process

The Game Marketing Genie data science team performed in-depth market research to produce invaluable insights that were referenced to help the client guide future business decisions and assist in the UX design of the new Heading Out website. This included competitor analysis, a technology report, website audit, user research, and buyer persona creation.

To maximize the campaign output, fast-track design into development, and begin seeing results sooner, the Game Marketing Genie user experience team used an agile methodology to prepare low-fi wireframes and test usability rapidly.

Offering ongoing consultative support and website optimization, the Game Marketing Genie team managed the day-to-day activities and upkeep to ensure that the Heading Out website performed without any issues.

The Results

The Heading Out project included a variety of UX design iterations that were developed, tested, and optimized in an rapid iterative manner, producing a final design in a relatively short period of time.

This included a new website architecture, significantly improved website navigation, and an updated design that reflected the most up-to-date industry trends and recent brand transformation.