Red Apple Reading
Case Study

 The Mission

Red Apple Reading is an educational learning platform that helps parents move their children away from bright screens and into reading, which was built after the founder realized that many children across North America had significant gaps in their basic reading skills. The platform rewards children for reading with whimsical interactive experiences and achievements when they reach certain stages.

Red Apple Reading was looking for an experienced full-service marketing and growth company to create a powerful digital marketing campaign to promote their product to the right audience and achieve the awareness they desired. As a gamified product, the client wanted an agency who was familiar with what they had to offer and knew how to position it correctly.

 The Process

The Game Marketing Genie team successfully developed and executed an omnichannel digital marketing campaign to help raise brand awareness and drive qualified lead generation.

It included:

• The development of multiple conversion rate-optimized campaign landing pages.
• A high quality email marketing campaign that drove user engagement.
• Unique artwork that included the end-to-end conceptualization and creation of a personalized 2D-animated promotional video.

 The Results

The Red Apple Reading campaign successfully optimized the company’s conversion rate, with the landing pages alone improving it by more than 380%.

Combined with the work of Game Marketing Genie’s creative team and marketing strategists, this campaign generated an improved brand awareness at all stages of the marketing funnel. This campaign also led to us collaborating with the client for two additional projects.